Metalworking Audience in United States

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Metalworking has an estimated audience of 24,127,115 people in United States. 30.2% are female, 69.8% are male, average age 41.1. Top regions: California, Texas, Florida. Top brand affinities: Urban Outfitters, Product design, Nebraska Cornhuskers football, Stamp collecting, UK garage.

The average Metalworking fan in United States is 41.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Urban Outfitters, Product design, Nebraska Cornhuskers football, with strongest over-indexing on Urban Outfitters (3.34× the country average). Demographically, the Metalworking audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Metalworking fans

Demographic split for Metalworking audience in United States
MetricValue
Female30.2%
Male69.8%
Average age41.1
Estimated audience size24,127,115

Audience persona

The typical Metalworking fan in United States is more male, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Metalworking in United States
RegionReachAffinity
California2,944,6391.11×
Texas1,964,7430.95×
Florida1,572,0510.96×
New York1,193,6170.89×
Indiana898,1622.04×
Michigan715,2621.13×
Pennsylvania675,4230.83×
North Carolina643,2450.89×
Georgia616,8790.83×
Illinois579,9250.72×
Ohio569,8460.77×
Virginia500,1450.85×
Washington471,9510.98×
Wisconsin441,5921.22×
New Jersey397,1440.65×
Massachusetts387,3970.81×
Kentucky381,3191.26×
Colorado365,0430.96×
Arizona357,7630.73×
Tennessee355,5840.73×
Oregon336,5261.22×
Nebraska307,0652.54×
Missouri296,1160.76×
South Carolina294,1990.81×
Hawaii280,9882.71×
Maryland266,4750.64×
Minnesota256,7670.74×
Nevada234,9741.01×
Alabama232,2430.69×
Utah201,3600.93×
Louisiana200,4890.64×
Vermont168,3343.97×
Oklahoma161,0780.6×
New Hampshire153,3821.61×
Connecticut149,9670.62×
Iowa145,0960.73×
Kansas133,7330.7×
Arkansas129,0960.65×
Idaho114,6010.95×
Mississippi105,2290.53×
New Mexico66,4050.55×
West Virginia66,1870.59×
Alaska61,9221.2×
Maine59,2080.69×
Rhode Island55,9520.73×
Montana53,9800.81×
Washington, District of Columbia53,2040.73×
Wyoming43,5031.22×
South Dakota42,6240.76×
North Dakota41,5020.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Metalworking audience
BrandAffinityCategory
Urban Outfitters3.34×Shopping
Product design2.9×Business & Career
Nebraska Cornhuskers football3.16×Sports
Stamp collecting3.6×Home & Garden
UK garage4.09×Music & Radio
JDSU2.26×Business & Career
Embroidery Library11.39×Home & Garden
Bank account1.74×Business & Career
N1 road (South Africa)2.78×Travel & Leisure
MK2.71×Music & Radio
Jesse Plemons2.13×Movies & TV
Vijesti.ba11.52×News
3D printing1.5×Technology & Electronics
Staycation1.8×Home & Garden
Jaws2.89×Movies & TV
Noodle (Gorillaz)1.83×Music & Radio
WESH2.46×Movies & TV
Home staging2.64×Home & Garden
Pro-Ject2.05×Music & Radio
Queens College, City University of New York3.64×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Metalworking audience
TraitClusterScore
PatriotismCONSERVATISM2.1
DIY MentalityTHRILL1.89
IndividualismJOY1.6
SustainabilityBALANCE1.5
Luxury OrientationPREMIUM1.49
Need for SecurityCONSERVATISM1.42

Worldwide distribution

Worldwide audience distribution share by country for Metalworking
CountryShare
United States24.9%
Italy5.2%
United Kingdom5.1%

See Metalworking audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Metalworking have in United States?

Metalworking has an estimated audience of 24,127,115 people in United States, concentrated in California and Texas.

What is the gender split and age of Metalworking fans?

30.2% of Metalworking fans are female, 69.8% are male, with an average age of 41.1 years.

Which brands do Metalworking fans like most?

Metalworking fans show strongest brand affinity for Urban Outfitters (3.34×), Product design (2.9×), and Nebraska Cornhuskers football (3.16×) over the country average.

Where do Metalworking fans live in United States?

Metalworking fans in United States are most concentrated in California (reach 2,944,639), Texas (reach 1,964,743), and Florida (reach 1,572,051). These three regions account for the largest share of the active audience.

What other brands do Metalworking fans also like?

Beyond Metalworking itself, the audience over-indexes on Product design (2.9×), Nebraska Cornhuskers football (3.16×), Stamp collecting (3.6×), and UK garage (4.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Metalworking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.