Rascasse Audience Intelligence

Metalworking Audience in United States

A data profile of the people who buy, follow and care about Metalworking in United States — modelled from more than twelve digital signal sources. Metalworking has an estimated audience of 24,127,115 people in United States.

#877among Topic in United States#93in Home & Garden

The average Metalworking fan in United States is 41.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, Bass guitar, Stainless steel, with strongest over-indexing on Planet Fitness (2.17× the country average).

Demographically, the Metalworking audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Metalworking fan in United States is more male, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for Planet Fitness.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Metalworking profile in United States.

Audience size
24.1M
in United States
Gender
30.2%♀
69.8% male
Age
41.1
average years
Country rank
#1290
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Metalworking fans

30.2% are female, 69.8% are male, average age 41.1.

Fig. 02

Gender split

30.2%
Female
69.8%
Male
Demographic split for Metalworking audience in United States
MetricValue
Female30.2%
Male69.8%
Average age41.1
Estimated audience size24,127,115
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Metalworking audience in United States
Age bracketShare%
16-1917%
20-2917%
30-3920%
40-4922%
50+25%
Fig. 04

Worldwide distribution

24.9%

of the worldwide Metalworking audience comes from United States.

Worldwide audience distribution share by country for Metalworking
CountryShare
United States24.9%
Italy5.2%
United Kingdom5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Metalworking audience in United States is strongest.

Fig. 05

Top regions by affinity

Metalworking fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~200K3.66×
02Wyoming~80K2.15×
03Nebraska~300K2.08×
04Hawaii~200K1.62×
05Kentucky~400K1.45×
06Indiana~600K1.43×
07Colorado~500K1.42×
08Ohio~1M1.38×
09Oregon~400K1.38×
10Tennessee~700K1.36×
11California~3.5M1.32×
12New Hampshire~100K1.13×
13Michigan~700K1.09×
14Wisconsin~400K1.02×
15Alaska~50K1.02×
16Kansas~200K0.97×
17New York~1.5M0.94×
18Idaho~100K0.94×
19Montana~60K0.94×
20South Dakota~50K0.94×
21Rhode Island~70K0.92×
22Maine~80K0.90×
23Delaware~60K0.90×
24Pennsylvania~700K0.89×
25Washington~400K0.89×
26Nevada~200K0.89×
27West Virginia~100K0.89×
28Texas~2M0.88×
29Virginia~500K0.88×
30Washington, District of Columbia~60K0.88×
31Utah~200K0.87×
32Mississippi~200K0.87×
33Iowa~200K0.85×
34New Mexico~100K0.85×
35New Jersey~500K0.84×
36Arkansas~200K0.84×
37Georgia~600K0.83×
38Florida~1.5M0.81×
39South Carolina~300K0.81×
40Illinois~600K0.80×
41North Carolina~600K0.80×
42Arizona~400K0.80×
43Massachusetts~400K0.80×
44Alabama~300K0.79×
45Louisiana~200K0.79×
46Oklahoma~200K0.79×
47Connecticut~200K0.79×
48Missouri~300K0.78×
49Minnesota~300K0.78×
50Maryland~300K0.74×
Fig. 06

Affinity by region

Affinity by region — Metalworking, United States
0.74×1.00×3.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Metalworking audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Metalworking audience
#·InterestCategoryAffinity×
01Chopper (motorcycle)Cars & Mobility4.40×
02FunkoKids & Family3.81×
03ClarinetMusic & Radio3.49×
04SaxophoneMusic & Radio3.36×
05Motorcycle accessoriesCars & Mobility3.33×
063D printingTechnology & Electronics3.12×
07Stainless steelHome & Garden2.96×
08Bass guitarMusic & Radio2.45×
09Mechanical engineeringBusiness & Career2.42×
10Used CarsCars & Mobility2.25×
11InnovationBusiness & Career2.21×
12Planet FitnessSports2.17×
13Rail transportTravel & Leisure2.16×
14Hardware storeHome & Garden2.15×
15Discount TireShopping2.15×
16PlumbingHome & Garden2.08×
17Electric guitarMusic & Radio2.06×
18RenovationHome & Garden1.69×
19AutoZoneCars & Mobility1.54×
20Musical instrumentMusic & Radio1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Metalworking audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Metalworking audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.83×
DIY MentalityTHRILL1.71×
Need for SecurityCONSERVATISM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Metalworking audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.83×
Pet OwnershipJOY0.85×
Healthy LifestyleBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Metalworking have in United States?

Metalworking has an estimated audience of 24,127,115 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Metalworking fans?

30.2% of Metalworking fans are female, 69.8% are male, with an average age of 41.1 years.

03

Which brands do Metalworking fans like most?

Metalworking fans show strongest brand affinity for Planet Fitness (2.17×), Bass guitar (2.45×), and Stainless steel (2.96×) over the country average.

04

Where do Metalworking fans live in United States?

Metalworking fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Metalworking fans also like?

Beyond Metalworking itself, the audience over-indexes on Bass guitar (2.45×), Stainless steel (2.96×), Chopper (motorcycle) (4.4×), and Innovation (2.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Metalworking audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Metalworking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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