Funko Audience in United States

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Funko has an estimated audience of 8,333,252 people in United States. 45.3% are female, 54.7% are male, average age 29.5. Top regions: California, Texas, Florida. Top brand affinities: Reading, Music, Sports, Games, Entertainment.

The average Funko fan in United States is 29.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Reading, Music, Sports, with strongest over-indexing on Reading (3.29× the country average). Demographically, the Funko audience skews balanced with an average age of 29.5, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Brand

Demographics of Funko fans

Demographic split for Funko audience in United States
MetricValue
Female45.3%
Male54.7%
Average age29.5
Estimated audience size8,333,252

Audience persona

The typical Funko fan in United States is balanced, around 29.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Reading.

Top regions in United States

Top regions ranked by reach for Funko in United States
RegionReachAffinity
California1,312,6681.43×
Texas890,7161.24×
Florida579,0761.03×
New York482,0771.04×
Pennsylvania393,9771.4×
Washington360,7432.16×
Illinois327,8691.18×
Ohio300,8831.17×
Arizona257,0691.51×
North Carolina242,6330.97×
Michigan233,1881.07×
New Jersey222,3201.05×
Georgia199,1020.78×
Tennessee197,6121.18×
Virginia185,3230.91×
Indiana181,7131.19×
Massachusetts147,6430.9×
Kentucky146,2591.4×
Missouri128,1150.95×
Wisconsin127,6371.02×
Colorado125,0760.95×
South Carolina118,2410.94×
Maryland115,0930.8×
Oregon108,4271.14×
Alabama107,6580.92×
Nevada106,6821.32×
Minnesota95,2800.8×
Oklahoma92,3141×
Utah72,2640.97×
Connecticut72,2510.86×
Louisiana71,1730.66×
Iowa64,8460.94×
Kansas63,2190.96×
Arkansas62,2250.91×
West Virginia55,2271.42×
New Mexico49,8201.19×
Mississippi45,0270.66×
Idaho41,9911×
Nebraska39,0370.93×
New Hampshire32,2490.98×
Hawaii28,5230.8×
Maine25,9600.87×
Rhode Island24,9120.94×
Delaware17,3490.75×
Montana16,4940.71×
South Dakota16,0770.83×
Washington, District of Columbia13,4170.54×
North Dakota11,7730.69×
Vermont9,9430.68×
Alaska9,5780.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Funko audience
BrandAffinityCategory
Reading3.29×Literature
Music3.02×Business & Career
Sports2.97×Sports
Games3.03×Games
Entertainment3.02×Movies & TV
Outdoor recreation2.93×Sports
Consumer electronics2.72×Technology & Electronics
Food and drink2.52×Food & Beverages
Live events2.66×Music & Radio
Pets2.67×Pets & Animals
Adventure3.64×Travel & Leisure
Food2.33×Food & Beverages
College football4.25×Sports
Walt Disney World4.05×Travel & Leisure
Energy3.29×Home & Garden
Rugby league4.17×Sports
Wildlife3.46×Travel & Leisure
Technology2.9×Technology & Electronics
Animal2.63×Pets & Animals
College basketball4.26×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Funko audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.2
Pet OwnershipJOY1.25
Design AffinityPREMIUM1.25
Luxury OrientationPREMIUM1.22
Early Adopter MentalityPOWER1.21
SustainabilityBALANCE1.19

Worldwide distribution

Worldwide audience distribution share by country for Funko
CountryShare
United States46.9%
United Kingdom7.1%
Italy5.5%

See Funko audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Funko have in United States?

Funko has an estimated audience of 8,333,252 people in United States, concentrated in California and Texas.

What is the gender split and age of Funko fans?

45.3% of Funko fans are female, 54.7% are male, with an average age of 29.5 years.

Which brands do Funko fans like most?

Funko fans show strongest brand affinity for Reading (3.29×), Music (3.02×), and Sports (2.97×) over the country average.

Where do Funko fans live in United States?

Funko fans in United States are most concentrated in California (reach 1,312,668), Texas (reach 890,716), and Florida (reach 579,076). These three regions account for the largest share of the active audience.

What other brands do Funko fans also like?

Beyond Funko itself, the audience over-indexes on Music (3.02×), Sports (2.97×), Games (3.03×), and Entertainment (3.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Funko. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.