Rascasse Audience Intelligence

Funko Target Market in United States

A data profile of the people who buy, follow and care about Funko in United States — modelled from more than twelve digital signal sources. Funko has an estimated audience of 8,324,845 people in United States.

#434among Brand in United States#127in Kids & Family

The average Funko fan in United States is 29.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Reading, Music, Sports, with strongest over-indexing on Reading (3.29× the country average).

Demographically, the Funko audience skews balanced with an average age of 29.5, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Funko fan in United States is balanced, around 29.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Reading.

Category: Kids & Family · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Funko profile in United States.

Audience size
8.3M
in United States
Gender
45.3%♀
54.7% male
Age
29.5
average years
Country rank
#4255
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Funko

45.3% are female, 54.7% are male, average age 29.5.

Fig. 02

Gender split

45.3%
Female
54.7%
Male
Demographic split for Funko audience in United States
MetricValue
Female45.3%
Male54.7%
Average age29.5
Estimated audience size8,324,845
Fig. 03

Age distribution

Ø 29.5
average years
Age distribution of the Funko audience in United States
Age bracketShare%
16-1947%
20-2923%
30-3915%
40-4910%
50+5%
Fig. 04

Worldwide distribution

46.6%

of the worldwide Funko audience comes from United States.

Worldwide audience distribution share by country for Funko
CountryShare
United States46.6%
United Kingdom7.2%
Italy5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Funko audience in United States is strongest.

Fig. 05

Top regions by affinity

Funko customers by region in United States
#RegionReachAffinity×
01Washington~400K2.23×
02West Virginia~60K1.47×
03Arizona~200K1.41×
04Kentucky~100K1.41×
05California~1M1.30×
06New Mexico~50K1.28×
07Pennsylvania~400K1.27×
08Nevada~100K1.27×
09Indiana~200K1.19×
10Ohio~300K1.14×
11Texas~800K1.13×
12Tennessee~200K1.12×
13Oregon~100K1.11×
14Illinois~300K1.10×
15Nebraska~50K1.09×
16Michigan~200K1.06×
17Oklahoma~100K1.03×
18Wisconsin~100K1.02×
19Utah~80K1.02×
20Florida~600K1.00×
21Iowa~70K1.00×
22New Hampshire~30K1.00×
23Idaho~40K0.99×
24New Jersey~200K0.98×
25Missouri~100K0.98×
26New York~500K0.97×
27Kansas~60K0.96×
28Colorado~100K0.95×
29Arkansas~70K0.95×
30Maine~30K0.95×
31North Carolina~200K0.94×
32Alabama~100K0.94×
33Rhode Island~20K0.93×
34Virginia~200K0.89×
35South Dakota~20K0.89×
36Connecticut~70K0.88×
37South Carolina~100K0.87×
38Massachusetts~100K0.86×
39Delaware~20K0.83×
40Maryland~100K0.81×
41Vermont~10K0.79×
42Georgia~200K0.78×
43Minnesota~90K0.78×
44North Dakota~10K0.78×
45Hawaii~30K0.77×
46Montana~20K0.76×
47Louisiana~80K0.73×
48Alaska~10K0.71×
49Mississippi~50K0.70×
50Washington, District of Columbia~10K0.55×
Fig. 06

Affinity by region

Affinity by region — Funko, United States
0.55×1.00×2.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Funko audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Funko audience
#·InterestCategoryAffinity×
01YouTube MusicInternet & Social Media4.38×
02College footballSports4.25×
03Rugby leagueSports4.17×
04Walt Disney WorldTravel & Leisure4.05×
05AdventureTravel & Leisure3.64×
06WildlifeTravel & Leisure3.46×
07ReadingLiterature3.29×
08EnergyHome & Garden3.29×
09GamesGames3.03×
10MusicBusiness & Career3.02×
11EntertainmentMovies & TV3.02×
12SportsSports2.97×
13Outdoor recreationSports2.93×
14TechnologyTechnology & Electronics2.90×
15Consumer electronicsTechnology & Electronics2.72×
16PetsPets & Animals2.67×
17Live eventsMusic & Radio2.66×
18AnimalPets & Animals2.63×
19Food and drinkFood & Beverages2.52×
20FoodFood & Beverages2.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Funko audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Funko audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.59×
Urban LifestyleOPEN1.57×
SustainabilityBALANCE1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Funko audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.26×
DIY MentalityTHRILL0.30×
Risk AppetiteTHRILL0.37×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Funko's target market in United States?

Funko's target market in United States covers an estimated 8,324,845 people, concentrated in California and Texas.

02

What is the gender split and age of Funko customers?

45.3% of the Funko audience are female, 54.7% are male, with an average age of 29.5 years.

03

Which brands do Funko fans like most?

Funko fans show strongest brand affinity for Reading (3.29×), Music (3.02×), and Sports (2.97×) over the country average.

04

Where do Funko fans live in United States?

Funko fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Funko fans also like?

Beyond Funko itself, the audience over-indexes on Music (3.02×), Sports (2.97×), Games (3.03×), and Entertainment (3.02×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Funko audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Funko. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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