Funko Audience in Germany
Funko has an estimated audience of 909,761 people in Germany. 48.5% are female, 51.5% are male, average age 28.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Movies, Harry Potter, Captain America (1990 film), Arts and music, TikTok.
The average Funko fan in Germany is 28.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Movies, Harry Potter, Captain America (1990 film), with strongest over-indexing on Movies (2.12× the country average). Demographically, the Funko audience skews balanced with an average age of 28.0, and over-indexes on personality traits such as Social Media Usage, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Brand
Demographics of Funko fans
| Metric | Value |
|---|---|
| Female | 48.5% |
| Male | 51.5% |
| Average age | 28.0 |
| Estimated audience size | 909,761 |
Audience persona
The typical Funko fan in Germany is balanced, around 28.0 years old, with strong Social Media Usage tendencies and a notable affinity for Movies.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 228,184 | 1.15× |
| Bayern | 135,634 | 0.93× |
| Baden-Württemberg | 116,585 | 0.94× |
| Niedersachsen | 93,596 | 1.06× |
| Hessen | 79,709 | 1.15× |
| Rheinland-Pfalz | 56,940 | 1.25× |
| Berlin | 49,539 | 1.22× |
| Sachsen | 41,832 | 0.94× |
| Schleswig-Holstein | 30,545 | 0.94× |
| Brandenburg | 25,764 | 0.91× |
| Thüringen | 20,476 | 0.88× |
| Sachsen-Anhalt | 20,100 | 0.85× |
| Hamburg | 19,216 | 0.93× |
| Mecklenburg-Vorpommern | 12,976 | 0.75× |
| Saarland | 11,778 | 1.05× |
| Bremen | 8,195 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Movies | 2.12× | Movies & TV |
| Harry Potter | 2.18× | Movies & TV |
| Captain America (1990 film) | 14.58× | Movies & TV |
| Arts and music | 1.74× | Arts & Culture |
| TikTok | 1.72× | Internet & Social Media |
| Reading | 1.51× | Literature |
| Games | 1.58× | Games |
| Electronic music | 1.97× | Music & Radio |
| Amazon.com | 1.82× | Shopping |
| Pets | 1.52× | Pets & Animals |
| avatar last airbender | 34.15× | Movies & TV |
| Action movies | 2.14× | Movies & TV |
| FC Bayern Munich | 1.53× | Sports |
| Otaku | 4.22× | Literature |
| Spotify | 1.73× | Internet & Social Media |
| American football | 1.89× | Sports |
| Yahoo!ショッピング | 2.17× | |
| My Hero Academia | 6.8× | Literature |
| Aldi | 1.63× | Shopping |
| Hello Kitty | 6.71× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 1.74 |
| Sustainability | BALANCE | 1.64 |
| Individualism | JOY | 1.63 |
| Early Adopter Mentality | POWER | 1.58 |
| Career Orientation | POWER | 1.43 |
| Sports Activity | POWER | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 46.9% |
| United Kingdom | 7.1% |
| Italy | 5.5% |
See Funko audiences in other countries
More Kids & Family audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Funko have in Germany?
Funko has an estimated audience of 909,761 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Funko fans?
48.5% of Funko fans are female, 51.5% are male, with an average age of 28.0 years.
Which brands do Funko fans like most?
Funko fans show strongest brand affinity for Movies (2.12×), Harry Potter (2.18×), and Captain America (1990 film) (14.58×) over the country average.
Where do Funko fans live in Germany?
Funko fans in Germany are most concentrated in Nordrhein-Westfalen (reach 228,184), Bayern (reach 135,634), and Baden-Württemberg (reach 116,585). These three regions account for the largest share of the active audience.
What other brands do Funko fans also like?
Beyond Funko itself, the audience over-indexes on Harry Potter (2.18×), Captain America (1990 film) (14.58×), Arts and music (1.74×), and TikTok (1.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Funko. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.