Rascasse Audience Intelligence

Funko Target Market in Germany

A data profile of the people who buy, follow and care about Funko in Germany — modelled from more than twelve digital signal sources. Funko has an estimated audience of 914,393 people in Germany.

#919among Brand in Germany#184in Kids & Family

The average Funko fan in Germany is 28.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include avatar last airbender, Movies, Harry Potter, with strongest over-indexing on avatar last airbender (34.15× the country average).

Demographically, the Funko audience skews balanced with an average age of 28.0, and over-indexes on personality traits such as Pet Ownership, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Funko fan in Germany is balanced, around 28.0 years old, with strong Pet Ownership tendencies and a notable affinity for avatar last airbender.

Category: Kids & Family · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Funko profile in Germany.

Audience size
914K
in Germany
Gender
48.5%♀
51.5% male
Age
28.0
average years
Country rank
#7051
Brand in Germany
Fig. 01

Search interest · 12-month trend

+45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Funko

48.5% are female, 51.5% are male, average age 28.0.

Fig. 02

Gender split

48.5%
Female
51.5%
Male
Demographic split for Funko audience in Germany
MetricValue
Female48.5%
Male51.5%
Average age28.0
Estimated audience size914,393
Fig. 03

Age distribution

Ø 28.0
average years
Age distribution of the Funko audience in Germany
Age bracketShare%
16-1950%
20-2924%
30-3914%
40-498%
50+3%
Fig. 04

Worldwide distribution

5.1%

of the worldwide Funko audience comes from Germany.

Worldwide audience distribution share by country for Funko
CountryShare
United States46.6%
United Kingdom7.2%
Italy5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Funko audience in Germany is strongest.

Fig. 05

Top regions by affinity

Funko customers by region in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~50K1.15×
02Nordrhein-Westfalen~200K1.13×
03Saarland~10K1.11×
04Berlin~40K1.10×
05Hessen~70K1.07×
06Niedersachsen~90K1.05×
07Thüringen~20K1.02×
08Bremen~8K1.02×
09Sachsen-Anhalt~20K0.98×
10Sachsen~40K0.95×
11Schleswig-Holstein~30K0.95×
12Brandenburg~30K0.92×
13Hamburg~20K0.92×
14Baden-Württemberg~100K0.91×
15Bayern~100K0.89×
16Mecklenburg-Vorpommern~20K0.88×
Fig. 06

Affinity by region

Affinity by region — Funko, Germany
0.88×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Funko audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Funko audience
#·InterestCategoryAffinity×
01avatar last airbenderMovies & TV34.15×
02Captain America (1990 film)Movies & TV14.58×
03My Hero AcademiaLiterature6.80×
04Hello KittyKids & Family6.71×
05OtakuLiterature4.22×
06Harry PotterMovies & TV2.18×
07AliExpressShopping2.15×
08Action moviesMovies & TV2.14×
09MoviesMovies & TV2.12×
10House musicMusic & Radio2.04×
11Electronic musicMusic & Radio1.97×
12Amazon.comShopping1.82×
13Arts and musicArts & Culture1.74×
14SpotifyInternet & Social Media1.73×
15TikTokInternet & Social Media1.72×
16AldiShopping1.63×
17GamesGames1.58×
18FC Bayern MunichSports1.53×
19PetsPets & Animals1.52×
20ReadingLiterature1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Funko audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Funko audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.49×
Social Media UsageJOY1.37×
ExtroversionTHRILL1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Funko audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.77×
SpiritualityBALANCE0.86×
Quality AwarenessPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Funko's target market in Germany?

Funko's target market in Germany covers an estimated 914,393 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Funko customers?

48.5% of the Funko audience are female, 51.5% are male, with an average age of 28.0 years.

03

Which brands do Funko fans like most?

Funko fans show strongest brand affinity for avatar last airbender (34.15×), Movies (2.12×), and Harry Potter (2.18×) over the country average.

04

Where do Funko fans live in Germany?

Funko fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Funko fans also like?

Beyond Funko itself, the audience over-indexes on Movies (2.12×), Harry Potter (2.18×), Arts and music (1.74×), and Captain America (1990 film) (14.58×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Funko audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Funko. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →