Rascasse Audience Intelligence

Electronic music Audience in Germany

A data profile of the people who buy, follow and care about Electronic music in Germany — modelled from more than twelve digital signal sources. Electronic music has an estimated audience of 16,805,045 people in Germany.

#64among Topic in Germany#7in Music & Radio

The average Electronic music fan in Germany is 36.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Travel Adventures, Outdoor Photographer, Landscape photography, with strongest over-indexing on Travel Adventures (1.63× the country average).

Demographically, the Electronic music audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as DIY Mentality, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Electronic music fan in Germany is balanced, around 36.3 years old, with strong DIY Mentality tendencies and a notable affinity for Travel Adventures.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Electronic music profile in Germany.

Audience size
16.8M
in Germany
Gender
49.0%♀
51.0% male
Age
36.3
average years
Country rank
#110
Topic in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Electronic music fans

49.0% are female, 51.0% are male, average age 36.3.

Fig. 02

Gender split

49.0%
Female
51.0%
Male
Demographic split for Electronic music audience in Germany
MetricValue
Female49.0%
Male51.0%
Average age36.3
Estimated audience size16,805,045
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Electronic music audience in Germany
Age bracketShare%
16-1926%
20-2922%
30-3920%
40-4919%
50+13%
Fig. 04

Worldwide distribution

4.2%

of the worldwide Electronic music audience comes from Germany.

Worldwide audience distribution share by country for Electronic music
CountryShare
United States19.1%
Brazil4.4%
Italy4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Electronic music audience in Germany is strongest.

Fig. 05

Top regions by affinity

Electronic music fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~1M1.24×
02Rheinland-Pfalz~1M1.19×
03Thüringen~500K1.11×
04Mecklenburg-Vorpommern~400K1.10×
05Brandenburg~600K1.07×
06Bremen~200K1.06×
07Saarland~200K1.05×
08Berlin~800K1.03×
09Sachsen-Anhalt~400K0.99×
10Nordrhein-Westfalen~3.5M0.97×
11Baden-Württemberg~2M0.92×
12Hamburg~300K0.91×
13Niedersachsen~1.5M0.90×
14Schleswig-Holstein~500K0.88×
15Hessen~1M0.85×
16Bayern~2M0.80×
Fig. 06

Affinity by region

Affinity by region — Electronic music, Germany
0.80×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Electronic music audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Electronic music audience
#·InterestCategoryAffinity×
01Outdoor PhotographerArts & Culture2.06×
02Summer vacationTravel & Leisure2.04×
03Fashion showFashion & Accessoires1.81×
04Documentary photographyTechnology & Electronics1.79×
05Wildlife photographyTechnology & Electronics1.74×
06Alternative hip hopMusic & Radio1.69×
07Christian hip hopMusic & Radio1.68×
08Landscape photographyTechnology & Electronics1.67×
09Street photographyTechnology & Electronics1.66×
10West Coast hip hopMusic & Radio1.65×
11Travel AdventuresTravel & Leisure1.63×
12Makeup TutorialsBeauty & Wellness1.60×
13Handmade CraftsKids & Family1.57×
14Bodybuilding & FitnessSports1.56×
15Travel websiteTravel & Leisure1.55×
16Ski resortTravel & Leisure1.54×
17Winter sportSports1.53×
18Extreme sportSports1.53×
19Electro (music)Music & Radio1.52×
20Designer clothingFashion & Accessoires1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Electronic music audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Electronic music audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.00×
TravellingTHRILL0.98×
Social Media UsageJOY0.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Electronic music audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.69×
Quality AwarenessPREMIUM0.72×
IndulgenceJOY0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Electronic music have in Germany?

Electronic music has an estimated audience of 16,805,045 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Electronic music fans?

49.0% of Electronic music fans are female, 51.0% are male, with an average age of 36.3 years.

03

Which brands do Electronic music fans like most?

Electronic music fans show strongest brand affinity for Travel Adventures (1.63×), Outdoor Photographer (2.06×), and Landscape photography (1.67×) over the country average.

04

Where do Electronic music fans live in Germany?

Electronic music fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~3.5M), Bayern (reach ~2M), and Baden-Württemberg (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Electronic music fans also like?

Beyond Electronic music itself, the audience over-indexes on Outdoor Photographer (2.06×), Landscape photography (1.67×), Winter sport (1.53×), and Summer vacation (2.04×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in Germany

See Electronic music audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Electronic music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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