Rascasse Audience Intelligence

Electronic music Audience in Mexico

A data profile of the people who buy, follow and care about Electronic music in Mexico — modelled from more than twelve digital signal sources. Electronic music has an estimated audience of 10,311,172 people in Mexico.

The average Electronic music fan in Mexico is 30.6 years old, balanced, and lives primarily in State of Mexico.

The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Electronic music profile in Mexico.

Audience size
10.3M
in Mexico
Gender
48.1%
51.9% male
Age
30.6
average years
Country rank
#101
Topic in Mexico
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Electronic music fans

48.1% are female, 51.9% are male, average age 30.6.

Fig. 02

Gender split

48.1%
Female
51.9%
Male
Demographic split for Electronic music audience in Mexico
MetricValue
Female48.1%
Male51.9%
Average age30.6
Estimated audience size10,311,172
Fig. 03

Age distribution

Ø 30.6
average years
Age distribution of the Electronic music audience in Mexico
Age bracketShare%
16-1943%
20-2923%
30-3916%
40-4912%
50+6%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Electronic music audience comes from Mexico.

Worldwide audience distribution share by country for Electronic music
CountryShare
United States19.1%
Brazil4.4%
Italy4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Mexico average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Electronic music audience in Mexico is strongest.

Fig. 05

Top regions by affinity

Electronic music fans by region: top regions in Mexico
#RegionReachAffinity×
01Colima~70K1.10×
02Campeche~80K1.08×
03State of Mexico~1.5M1.07×
04Baja California Sur~90K1.06×
05Zacatecas~100K1.05×
06Nayarit~100K1.05×
07Tlaxcala~100K1.04×
08Durango~100K1.02×
09Baja California~400K1.01×
10Guerrero~300K1.00×
11Aguascalientes~100K1.00×
12Morelos~200K0.99×
13Chiapas~300K0.98×
14Michoacan de Ocampo~300K0.97×
15Oaxaca~300K0.97×
16Yucatan~200K0.97×
17Puebla~500K0.96×
18Chihuahua~300K0.96×
19Coahuila de Zaragoza~300K0.96×
20Hidalgo~200K0.96×
21Guanajuato~500K0.94×
22Sinaloa~300K0.94×
23Jalisco~700K0.93×
24Veracruz (state)~600K0.93×
25Distrito Federal~1M0.92×
26Nuevo Leon~600K0.92×
Appendix

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How to read this data

Audience size is the estimated number of people in Mexico who actively search for Electronic music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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