A data profile of the people who buy, follow and care about Electronic music in United Kingdom — modelled from more than twelve digital signal sources. Electronic music has an estimated audience of 16,983,205 people in United Kingdom.
The average Electronic music fan in United Kingdom is 38.8 years old, balanced, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include Christian hip hop, Underground hip hop, Chicano rap, with strongest over-indexing on Christian hip hop (1.56× the country average).
Demographically, the Electronic music audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Early Adopter Mentality, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Electronic music fan in United Kingdom is balanced, around 38.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Christian hip hop.
The key figures that characterise the Electronic music profile in United Kingdom.
51.9% are female, 48.1% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 38.8 |
| Estimated audience size | 16,983,205 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Electronic music audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 4.4% |
| Italy | 4.4% |
Where the Electronic music audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Greater London | ~3M | 1.24× | |
| 02 | North West | ~2M | 1.22× | |
| 03 | Scotland | ~1.5M | 1.14× | |
| 04 | South West | ~1.5M | 1.10× | |
| 05 | South East | ~2.5M | 1.08× | |
| 06 | East of England | ~1.5M | 1.02× | |
| 07 | East Midlands | ~1M | 0.98× | |
| 08 | Northern Ireland | ~500K | 0.96× | |
| 09 | North East | ~600K | 0.94× | |
| 10 | England | ~13M | 0.93× | |
| 11 | Yorkshire and the Humber | ~1M | 0.80× | |
| 12 | West Midlands | ~600K | 0.79× |
The strongest cross-interests of the Electronic music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Don Jazzy | Music & Radio | 1.80× | ||
| 02 | Gisele Bündchen | Fashion & Accessoires | 1.73× | ||
| 03 | Falabella (retail store) | Fashion & Accessoires | 1.72× | ||
| 04 | Dillard's | Fashion & Accessoires | 1.72× | ||
| 05 | Matas (drug store) | Shopping | 1.72× | ||
| 06 | El Palacio de Hierro | Shopping | 1.70× | ||
| 07 | Holt Renfrew | Shopping | 1.68× | ||
| 08 | The Beauty Box | Shopping | 1.64× | ||
| 09 | Selfridges, Oxford Street | Shopping | 1.63× | ||
| 10 | Macy's | Shopping | 1.63× | ||
| 11 | Narciso Rodriguez | Fashion & Accessoires | 1.61× | ||
| 12 | Country rap | Music & Radio | 1.60× | ||
| 13 | Korean hip hop | Music & Radio | 1.59× | ||
| 14 | Japanese hip hop | Music & Radio | 1.59× | ||
| 15 | Christian hip hop | Music & Radio | 1.56× | ||
| 16 | French hip hop | Music & Radio | 1.55× | ||
| 17 | Pat McGrath | Beauty & Wellness | 1.54× | ||
| 18 | Chicano rap | Music & Radio | 1.53× | ||
| 19 | Underground hip hop | Music & Radio | 1.52× | ||
| 20 | Midwest hip hop | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.92× | |
| Creativity | OPEN | 0.91× | |
| Extroversion | THRILL | 0.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.65× | |
| Indulgence | JOY | 0.72× | |
| Risk Appetite | THRILL | 0.74× |
Electronic music has an estimated audience of 16,983,205 people in United Kingdom, concentrated in England and Greater London.
51.9% of Electronic music fans are female, 48.1% are male, with an average age of 38.8 years.
Electronic music fans show strongest brand affinity for Christian hip hop (1.56×), Underground hip hop (1.52×), and Chicano rap (1.53×) over the country average.
Electronic music fans in United Kingdom are most concentrated in England (reach ~13M), Greater London (reach ~3M), and South East (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Electronic music itself, the audience over-indexes on Underground hip hop (1.52×), Chicano rap (1.53×), Korean hip hop (1.59×), and Country rap (1.6×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Electronic music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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