Electronic music Audience in United Kingdom
Electronic music has an estimated audience of 16,983,205 people in United Kingdom. 51.9% are female, 48.1% are male, average age 38.8. Top regions: England, Greater London, South East. Top brand affinities: Christian hip hop, Underground hip hop, Chicano rap, Korean hip hop, Country rap.
The average Electronic music fan in United Kingdom is 38.8 years old, balanced, and lives primarily in England. The audience is concentrated in England, Greater London, South East. Top brand affinities include Christian hip hop, Underground hip hop, Chicano rap, with strongest over-indexing on Christian hip hop (1.56× the country average). Demographically, the Electronic music audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Lifestyle cluster
Demographics of Electronic music fans
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 38.8 |
| Estimated audience size | 16,983,205 |
Audience persona
The typical Electronic music fan in United Kingdom is balanced, around 38.8 years old, with strong Indulgence tendencies and a notable affinity for Christian hip hop.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 12,737,404 | 0.92× |
| Greater London | 2,838,896 | 1.28× |
| South East | 2,514,820 | 1.1× |
| North West | 2,384,444 | 1.31× |
| Scotland | 1,846,211 | 1.21× |
| South West | 1,623,504 | 1.16× |
| East of England | 1,593,418 | 1.03× |
| East Midlands | 1,151,531 | 0.96× |
| Yorkshire and the Humber | 862,438 | 0.63× |
| North East | 560,762 | 0.85× |
| West Midlands | 485,869 | 0.67× |
| Northern Ireland | 453,685 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Christian hip hop | 1.56× | Music & Radio |
| Underground hip hop | 1.52× | Music & Radio |
| Chicano rap | 1.53× | Music & Radio |
| Korean hip hop | 1.59× | Music & Radio |
| Country rap | 1.6× | Music & Radio |
| Japanese hip hop | 1.59× | Music & Radio |
| Midwest hip hop | 1.51× | Music & Radio |
| French hip hop | 1.55× | Music & Radio |
| Selfridges, Oxford Street | 1.63× | Shopping |
| El Palacio de Hierro | 1.7× | Shopping |
| Pat McGrath | 1.54× | Beauty & Wellness |
| Macy's | 1.63× | Shopping |
| The Beauty Box | 1.64× | Shopping |
| Narciso Rodriguez | 1.61× | Fashion & Accessoires |
| Falabella (retail store) | 1.72× | Fashion & Accessoires |
| Kohl's | 1.62× | Shopping |
| Matas (drug store) | 1.72× | Shopping |
| Gisele Bündchen | 1.73× | Fashion & Accessoires |
| Holt Renfrew | 1.68× | Shopping |
| Don Jazzy | 1.8× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.08 |
| Luxury Orientation | PREMIUM | 1.06 |
| Convenience Orientation | PREMIUM | 0.96 |
| Travelling | THRILL | 0.94 |
| Social Media Usage | JOY | 0.93 |
| Community Orientation | OPEN | 0.91 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 4.4% |
| Italy | 4.4% |
See Electronic music audiences in other countries
More Lifestyle cluster audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Food (36,602,968)
- Clothing (36,166,055)
Frequently asked questions
How many fans does Electronic music have in United Kingdom?
Electronic music has an estimated audience of 16,983,205 people in United Kingdom, concentrated in England and Greater London.
What is the gender split and age of Electronic music fans?
51.9% of Electronic music fans are female, 48.1% are male, with an average age of 38.8 years.
Which brands do Electronic music fans like most?
Electronic music fans show strongest brand affinity for Christian hip hop (1.56×), Underground hip hop (1.52×), and Chicano rap (1.53×) over the country average.
Where do Electronic music fans live in United Kingdom?
Electronic music fans in United Kingdom are most concentrated in England (reach 12,737,404), Greater London (reach 2,838,896), and South East (reach 2,514,820). These three regions account for the largest share of the active audience.
What other brands do Electronic music fans also like?
Beyond Electronic music itself, the audience over-indexes on Underground hip hop (1.52×), Chicano rap (1.53×), Korean hip hop (1.59×), and Country rap (1.6×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Electronic music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.