Electronic music Audience in Canada
Electronic music has an estimated audience of 8,340,216 people in Canada. 47.6% are female, 52.4% are male, average age 36.0. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: TVA Nouvelles, Alternative hip hop, Electro (music), NBA playoffs, NBA Finals.
The average Electronic music fan in Canada is 36.0 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include TVA Nouvelles, Alternative hip hop, Electro (music), with strongest over-indexing on TVA Nouvelles (1.58× the country average). Demographically, the Electronic music audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Career Orientation, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic
Demographics of Electronic music fans
| Metric | Value |
|---|---|
| Female | 47.6% |
| Male | 52.4% |
| Average age | 36.0 |
| Estimated audience size | 8,340,216 |
Audience persona
The typical Electronic music fan in Canada is balanced, around 36.0 years old, with strong Career Orientation tendencies and a notable affinity for TVA Nouvelles.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 4,431,870 | 1.27× |
| Quebec | 1,903,328 | 0.95× |
| British Columbia | 1,559,722 | 1.25× |
| Alberta | 1,050,492 | 1.02× |
| Manitoba | 299,450 | 0.96× |
| Saskatchewan | 249,377 | 0.94× |
| Nova Scotia | 233,160 | 0.94× |
| New Brunswick | 187,089 | 0.97× |
| Newfoundland and Labrador | 122,692 | 0.97× |
| Prince Edward Island | 43,514 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| TVA Nouvelles | 1.58× | News |
| Alternative hip hop | 2.14× | Music & Radio |
| Electro (music) | 1.99× | Music & Radio |
| NBA playoffs | 1.91× | Sports |
| NBA Finals | 1.82× | Sports |
| Christian hip hop | 2.19× | Music & Radio |
| West Coast hip hop | 1.96× | Music & Radio |
| Diane Keaton | 1.79× | Movies & TV |
| Funk | 1.6× | Music & Radio |
| Chicano rap | 2.22× | Music & Radio |
| French hip hop | 2.14× | Music & Radio |
| Midwest hip hop | 2.22× | Music & Radio |
| Korean hip hop | 2.22× | Music & Radio |
| Country rap | 2.22× | Music & Radio |
| Nike | 1.52× | Fashion & Accessoires |
| Japanese hip hop | 2.23× | Music & Radio |
| Southern hip hop | 1.98× | Music & Radio |
| Streetwear | 1.51× | Fashion & Accessoires |
| British hip hop | 2.1× | Music & Radio |
| Livemusic | 1.53× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.61 |
| Spirituality | BALANCE | 1.21 |
| Patriotism | CONSERVATISM | 1.21 |
| Convenience Orientation | PREMIUM | 1.01 |
| Family Orientation | CONSERVATISM | 0.99 |
| Individualism | JOY | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 4.4% |
| Italy | 4.4% |
See Electronic music audiences in other countries
- Electronic music — Germany
- Electronic music — United States
- Electronic music — United Kingdom
- Electronic music — France
- Electronic music — Italy
- Electronic music — Spain
- Electronic music — Brazil
- Electronic music — Japan
- Electronic music — South Korea
- Electronic music — India
- Electronic music — Mexico
More Music & Radio audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Electronic music have in Canada?
Electronic music has an estimated audience of 8,340,216 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Electronic music fans?
47.6% of Electronic music fans are female, 52.4% are male, with an average age of 36.0 years.
Which brands do Electronic music fans like most?
Electronic music fans show strongest brand affinity for TVA Nouvelles (1.58×), Alternative hip hop (2.14×), and Electro (music) (1.99×) over the country average.
Where do Electronic music fans live in Canada?
Electronic music fans in Canada are most concentrated in Ontario (reach 4,431,870), Quebec (reach 1,903,328), and British Columbia (reach 1,559,722). These three regions account for the largest share of the active audience.
What other brands do Electronic music fans also like?
Beyond Electronic music itself, the audience over-indexes on Alternative hip hop (2.14×), Electro (music) (1.99×), NBA playoffs (1.91×), and NBA Finals (1.82×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Electronic music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.