A data profile of the people who buy, follow and care about Electronic music in Canada — modelled from more than twelve digital signal sources. Electronic music has an estimated audience of 8,340,216 people in Canada.
The average Electronic music fan in Canada is 36.0 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include La Presse (Canadian newspaper), TVA Nouvelles, Alternative hip hop, with strongest over-indexing on La Presse (Canadian newspaper) (1.51× the country average).
Demographically, the Electronic music audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Career Orientation, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Electronic music fan in Canada is balanced, around 36.0 years old, with strong Career Orientation tendencies and a notable affinity for La Presse (Canadian newspaper).
The key figures that characterise the Electronic music profile in Canada.
47.6% are female, 52.4% are male, average age 36.0.
| Metric | Value |
|---|---|
| Female | 47.6% |
| Male | 52.4% |
| Average age | 36.0 |
| Estimated audience size | 8,340,216 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 15% |
of the worldwide Electronic music audience comes from Canada.
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 4.4% |
| Italy | 4.4% |
Where the Electronic music audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~4.5M | 1.27× | |
| 02 | British Columbia | ~1.5M | 1.25× | |
| 03 | Prince Edward Island | ~40K | 1.06× | |
| 04 | Alberta | ~1M | 1.02× | |
| 05 | New Brunswick | ~200K | 0.97× | |
| 06 | Newfoundland and Labrador | ~100K | 0.97× | |
| 07 | Manitoba | ~300K | 0.96× | |
| 08 | Quebec | ~2M | 0.95× | |
| 09 | Saskatchewan | ~200K | 0.94× | |
| 10 | Nova Scotia | ~200K | 0.94× |
The strongest cross-interests of the Electronic music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Japanese hip hop | Music & Radio | 2.23× | ||
| 02 | Chicano rap | Music & Radio | 2.22× | ||
| 03 | Midwest hip hop | Music & Radio | 2.22× | ||
| 04 | Korean hip hop | Music & Radio | 2.22× | ||
| 05 | Country rap | Music & Radio | 2.22× | ||
| 06 | Christian hip hop | Music & Radio | 2.19× | ||
| 07 | Alternative hip hop | Music & Radio | 2.14× | ||
| 08 | French hip hop | Music & Radio | 2.14× | ||
| 09 | British hip hop | Music & Radio | 2.10× | ||
| 10 | Electro (music) | Music & Radio | 1.99× | ||
| 11 | Southern hip hop | Music & Radio | 1.98× | ||
| 12 | West Coast hip hop | Music & Radio | 1.96× | ||
| 13 | NBA playoffs | Sports | 1.91× | ||
| 14 | NBA Finals | Sports | 1.82× | ||
| 15 | Diane Keaton | Movies & TV | 1.79× | ||
| 16 | Funk | Music & Radio | 1.60× | ||
| 17 | TVA Nouvelles | News | 1.58× | ||
| 18 | Nike | Fashion & Accessoires | 1.52× | ||
| 19 | La Presse (Canadian newspaper) | News | 1.51× | ||
| 20 | Streetwear | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.61× | |
| Spirituality | BALANCE | 1.21× | |
| Patriotism | CONSERVATISM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.76× | |
| Early Adopter Mentality | POWER | 0.85× | |
| Design Affinity | PREMIUM | 0.87× |
Electronic music has an estimated audience of 8,340,216 people in Canada, concentrated in Ontario and Quebec.
47.6% of Electronic music fans are female, 52.4% are male, with an average age of 36.0 years.
Electronic music fans show strongest brand affinity for La Presse (Canadian newspaper) (1.51×), TVA Nouvelles (1.58×), and Alternative hip hop (2.14×) over the country average.
Electronic music fans in Canada are most concentrated in Ontario (reach ~4.5M), Quebec (reach ~2M), and British Columbia (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Electronic music itself, the audience over-indexes on TVA Nouvelles (1.58×), Alternative hip hop (2.14×), Electro (music) (1.99×), and NBA playoffs (1.91×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Electronic music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.