A data profile of the people who buy, follow and care about Funk in Canada — modelled from more than twelve digital signal sources. Funk has an estimated audience of 3,691,665 people in Canada.
The average Funk fan in Canada is 34.8 years old, more male, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Bad Bunny, Electronic music, YouTube Music, with strongest over-indexing on Bad Bunny (2.7× the country average).
Demographically, the Funk audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Funk fan in Canada is more male, around 34.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Bad Bunny.
The key figures that characterise the Funk profile in Canada.
44.2% are female, 55.8% are male, average age 34.8.
| Metric | Value |
|---|---|
| Female | 44.2% |
| Male | 55.8% |
| Average age | 34.8 |
| Estimated audience size | 3,691,665 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 21% | |
| 30-39 | 17% | |
| 40-49 | 15% | |
| 50+ | 15% |
of the worldwide Funk audience comes from Canada.
| Country | Share |
|---|---|
| United States | 23.7% |
| Brazil | 10.8% |
| China | 5.1% |
Where the Funk audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~1M | 1.38× | |
| 02 | Saskatchewan | ~200K | 1.35× | |
| 03 | British Columbia | ~700K | 1.25× | |
| 04 | Manitoba | ~200K | 1.18× | |
| 05 | Ontario | ~1.5M | 1.09× | |
| 06 | Alberta | ~400K | 0.98× | |
| 07 | Prince Edward Island | ~20K | 0.83× | |
| 08 | Newfoundland and Labrador | ~50K | 0.82× | |
| 09 | Nova Scotia | ~90K | 0.80× | |
| 10 | New Brunswick | ~70K | 0.79× |
The strongest cross-interests of the Funk audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Giannis Antetokounmpo | Sports | 3.25× | ||
| 02 | Bad Bunny | Music & Radio | 2.70× | ||
| 03 | YouTube Music | Internet & Social Media | 2.43× | ||
| 04 | Michael Jackson | Music & Radio | 2.35× | ||
| 05 | John Travolta | Movies & TV | 2.25× | ||
| 06 | Gangsta rap | Music & Radio | 2.01× | ||
| 07 | JD Sports | Shopping | 1.97× | ||
| 08 | Kelly Osbourne | Music & Radio | 1.84× | ||
| 09 | Drake | Music & Radio | 1.68× | ||
| 10 | Bruce Willis | Movies & TV | 1.67× | ||
| 11 | Millie Bobby Brown | Movies & TV | 1.61× | ||
| 12 | New Zealand | Travel & Leisure | 1.61× | ||
| 13 | Electronic music | Music & Radio | 1.60× | ||
| 14 | Streetwear | Fashion & Accessoires | 1.56× | ||
| 15 | Nike | Fashion & Accessoires | 1.55× | ||
| 16 | Drop shipping | Shopping | 1.55× | ||
| 17 | Premier League | Sports | 1.55× | ||
| 18 | Real property | Home & Garden | 1.53× | ||
| 19 | Digital photography | Business & Career | 1.53× | ||
| 20 | Golf Channel | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.32× | |
| Extroversion | THRILL | 1.28× | |
| Pet Ownership | JOY | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.81× | |
| Quality Awareness | PREMIUM | 0.82× | |
| Travelling | THRILL | 0.85× |
Funk has an estimated audience of 3,691,665 people in Canada, concentrated in Ontario and Quebec.
44.2% of Funk fans are female, 55.8% are male, with an average age of 34.8 years.
Funk fans show strongest brand affinity for Bad Bunny (2.7×), Electronic music (1.6×), and YouTube Music (2.43×) over the country average.
Funk fans in Canada are most concentrated in Ontario (reach ~1.5M), Quebec (reach ~1M), and British Columbia (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Funk itself, the audience over-indexes on Electronic music (1.6×), YouTube Music (2.43×), Michael Jackson (2.35×), and Real property (1.53×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Funk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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