A data profile of the people who buy, follow and care about Funk in United Kingdom — modelled from more than twelve digital signal sources. Funk has an estimated audience of 6,682,538 people in United Kingdom.
The average Funk fan in United Kingdom is 38.9 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Wikipedia, Livemusic, Michael Jackson, with strongest over-indexing on Wikipedia (2.41× the country average).
Demographically, the Funk audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Funk fan in United Kingdom is balanced, around 38.9 years old, with strong Community Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Funk profile in United Kingdom.
49.8% are female, 50.2% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 38.9 |
| Estimated audience size | 6,682,538 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 20% | |
| 30-39 | 17% | |
| 40-49 | 19% | |
| 50+ | 22% |
of the worldwide Funk audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 23.7% |
| Brazil | 10.8% |
| China | 5.1% |
Where the Funk audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~5M | 1.59× | |
| 02 | West Midlands | ~400K | 1.42× | |
| 03 | Yorkshire and the Humber | ~700K | 1.30× | |
| 04 | North East | ~300K | 1.07× | |
| 05 | South East | ~900K | 1.04× | |
| 06 | East Midlands | ~400K | 0.94× | |
| 07 | East of England | ~500K | 0.88× | |
| 08 | South West | ~500K | 0.88× | |
| 09 | Wales | ~300K | 0.88× | |
| 10 | Northern Ireland | ~200K | 0.83× | |
| 11 | Scotland | ~500K | 0.81× | |
| 12 | North West | ~400K | 0.62× |
The strongest cross-interests of the Funk audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chyler Leigh | Fashion & Accessoires | 9.05× | ||
| 02 | Giannis Antetokounmpo | Sports | 4.53× | ||
| 03 | Livemusic | Music & Radio | 2.58× | ||
| 04 | Underground hip hop | Music & Radio | 2.54× | ||
| 05 | British hip hop | Music & Radio | 2.45× | ||
| 06 | Wikipedia | Internet & Social Media | 2.41× | ||
| 07 | Chicano rap | Music & Radio | 2.38× | ||
| 08 | Solitaire | Games | 2.31× | ||
| 09 | One Piece | Movies & TV | 2.24× | ||
| 10 | Michael Jackson | Music & Radio | 2.14× | ||
| 11 | Alternative hip hop | Music & Radio | 2.12× | ||
| 12 | Sketch comedy | Movies & TV | 2.07× | ||
| 13 | Dancehalls | Music & Radio | 2.00× | ||
| 14 | Drinking establishment | Food & Beverages | 1.92× | ||
| 15 | Hair Extensions | Beauty & Wellness | 1.90× | ||
| 16 | Non-fiction books | Literature | 1.83× | ||
| 17 | Ariana Grande | Music & Radio | 1.79× | ||
| 18 | Electronic dance music | Music & Radio | 1.60× | ||
| 19 | Satire | Literature | 1.57× | ||
| 20 | Broadway theatre | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.40× | |
| Early Adopter Mentality | POWER | 1.29× | |
| Tradition | CONSERVATISM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.84× | |
| Creativity | OPEN | 0.85× | |
| Price Sensitivity | PREMIUM | 0.85× |
Funk has an estimated audience of 6,682,538 people in United Kingdom, concentrated in England and South East.
49.8% of Funk fans are female, 50.2% are male, with an average age of 38.9 years.
Funk fans show strongest brand affinity for Wikipedia (2.41×), Livemusic (2.58×), and Michael Jackson (2.14×) over the country average.
Funk fans in United Kingdom are most concentrated in England (reach ~5M), South East (reach ~900K), and Yorkshire and the Humber (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Funk itself, the audience over-indexes on Livemusic (2.58×), Michael Jackson (2.14×), Chyler Leigh (9.05×), and Satire (1.57×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Funk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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