A data profile of the people who buy, follow and care about Funk in India — modelled from more than twelve digital signal sources. Funk has an estimated audience of 3,246,978 people in India.
Funk has an estimated audience of 3,246,978 people in India. 25.4% are female, 74.6% are male, average age 27.8. Top brand affinities: Game of Thrones, Casino games, Embroidery, Chennai, Pakistan national cricket team.
Top brand affinities include Game of Thrones, Casino games, Embroidery, with strongest over-indexing on Game of Thrones (1.61× the country average).
Demographically, the Funk audience skews more male with an average age of 27.8, and over-indexes on personality traits such as Early Adopter Mentality, Pet Ownership.
The typical Funk fan in India is more male, around 27.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Game of Thrones.
The key figures that characterise the Funk profile in India.
25.4% are female, 74.6% are male, average age 27.8.
| Metric | Value |
|---|---|
| Female | 25.4% |
| Male | 74.6% |
| Average age | 27.8 |
| Estimated audience size | 3,246,978 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 53% | |
| 20-29 | 23% | |
| 30-39 | 11% | |
| 40-49 | 7% | |
| 50+ | 5% |
of the worldwide Funk audience comes from India.
| Country | Share |
|---|---|
| United States | 23.7% |
| Brazil | 10.8% |
| China | 5.1% |
The strongest cross-interests of the Funk audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sewing machine | Home & Garden | 2.61× | ||
| 02 | Embroidery | Home & Garden | 2.13× | ||
| 03 | One Piece | Movies & TV | 2.11× | ||
| 04 | Casino games | Games | 2.09× | ||
| 05 | Telegram | Internet & Social Media | 1.96× | ||
| 06 | Sewing | Home & Garden | 1.79× | ||
| 07 | Videography | Internet & Social Media | 1.76× | ||
| 08 | Hoodie | Fashion & Accessoires | 1.74× | ||
| 09 | Self-love | Health | 1.74× | ||
| 10 | Lunch | Food & Beverages | 1.74× | ||
| 11 | England cricket team | Sports | 1.73× | ||
| 12 | Pakistan national cricket team | Sports | 1.69× | ||
| 13 | Bluetooth | Technology & Electronics | 1.69× | ||
| 14 | Game of Thrones | Movies & TV | 1.61× | ||
| 15 | Priyanka Chopra | Movies & TV | 1.61× | ||
| 16 | Stranger Things | Movies & TV | 1.59× | ||
| 17 | BSE SENSEX | Business & Career | 1.56× | ||
| 18 | Big Bash League | Sports | 1.54× | ||
| 19 | Alia Bhatt | Movies & TV | 1.54× | ||
| 20 | Chennai | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.29× | |
| Pet Ownership | JOY | 1.23× | |
| Luxury Orientation | PREMIUM | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.56× | |
| Tradition | CONSERVATISM | 0.60× | |
| Family Orientation | CONSERVATISM | 0.65× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Funk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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