A data profile of the people who buy, follow and care about Funk in Portugal — modelled from more than twelve digital signal sources. Funk has an estimated audience of 1,610,755 people in Portugal.
The average Funk fan in Portugal is 35.6 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include BP, Sport Club Corinthians Paulista, Bikini, with strongest over-indexing on BP (1.9× the country average).
Demographically, the Funk audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Career Orientation, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Funk fan in Portugal is balanced, around 35.6 years old, with strong Career Orientation tendencies and a notable affinity for BP.
The key figures that characterise the Funk profile in Portugal.
53.9% are female, 46.1% are male, average age 35.6.
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 35.6 |
| Estimated audience size | 1,610,755 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 14% |
of the worldwide Funk audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 23.7% |
| Brazil | 10.8% |
| China | 5.1% |
Where the Funk audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Leiria District | ~100K | 1.29× | |
| 02 | Lisbon District | ~600K | 1.21× | |
| 03 | Faro District | ~100K | 1.21× | |
| 04 | Coimbra District | ~100K | 1.21× | |
| 05 | Setúbal District | ~200K | 1.15× | |
| 06 | Porto District | ~400K | 1.10× | |
| 07 | Santarém District | ~80K | 1.10× | |
| 08 | Aveiro District | ~100K | 1.08× | |
| 09 | Madeira | ~50K | 1.04× | |
| 10 | Viseu District | ~60K | 1.03× | |
| 11 | Braga District | ~200K | 1.02× | |
| 12 | Azores | ~50K | 1.02× | |
| 13 | Castelo Branco District | ~30K | 0.96× | |
| 14 | Vila Real District | ~30K | 0.95× | |
| 15 | Bragança District | ~20K | 0.95× | |
| 16 | Viana do Castelo District | ~40K | 0.94× | |
| 17 | Évora District | ~30K | 0.94× | |
| 18 | Beja District | ~20K | 0.94× | |
| 19 | Guarda District | ~20K | 0.93× | |
| 20 | Portalegre District | ~20K | 0.93× |
The strongest cross-interests of the Funk audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sport Club Corinthians Paulista | Sports | 2.79× | ||
| 02 | SporTV | Sports | 2.76× | ||
| 03 | JD Sports | Shopping | 2.03× | ||
| 04 | Poodle | Pets & Animals | 1.97× | ||
| 05 | Shih Tzu | Pets & Animals | 1.91× | ||
| 06 | BP | Cars & Mobility | 1.90× | ||
| 07 | Hotmart | Shopping | 1.90× | ||
| 08 | Kawasaki | Cars & Mobility | 1.90× | ||
| 09 | Golden Retriever | Pets & Animals | 1.83× | ||
| 10 | Yorkshire Terrier | Pets & Animals | 1.83× | ||
| 11 | Labrador Retriever | Pets & Animals | 1.74× | ||
| 12 | Campeonato Brasileiro Série A | Sports | 1.73× | ||
| 13 | Milan | Travel & Leisure | 1.71× | ||
| 14 | Electronic dance music | Music & Radio | 1.69× | ||
| 15 | Manga | Literature | 1.66× | ||
| 16 | Hamburger | Food & Beverages | 1.61× | ||
| 17 | Piano | Music & Radio | 1.60× | ||
| 18 | Cupcake | Food & Beverages | 1.59× | ||
| 19 | Twitch | Games | 1.59× | ||
| 20 | Bikini | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.19× | |
| Mindfulness | BALANCE | 1.17× | |
| Risk Appetite | THRILL | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.64× | |
| Tradition | CONSERVATISM | 0.81× | |
| Price Sensitivity | PREMIUM | 0.84× |
Funk has an estimated audience of 1,610,755 people in Portugal, concentrated in Lisbon District and Porto District.
53.9% of Funk fans are female, 46.1% are male, with an average age of 35.6 years.
Funk fans show strongest brand affinity for BP (1.9×), Sport Club Corinthians Paulista (2.79×), and Bikini (1.51×) over the country average.
Funk fans in Portugal are most concentrated in Lisbon District (reach ~600K), Porto District (reach ~400K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Funk itself, the audience over-indexes on Sport Club Corinthians Paulista (2.79×), Bikini (1.51×), Electronic dance music (1.69×), and JD Sports (2.03×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Funk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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