A data profile of the people who buy, follow and care about Twitch in Portugal — modelled from more than twelve digital signal sources. Twitch has an estimated audience of 1,180,678 people in Portugal.
The average Twitch fan in Portugal is 21.1 years old, more male, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include TikTok, Pokémon, Otaku, with strongest over-indexing on TikTok (2.63× the country average).
Demographically, the Twitch audience skews more male with an average age of 21.1, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Twitch fan in Portugal is more male, around 21.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for TikTok.
The key figures that characterise the Twitch profile in Portugal.
6.4% are female, 93.6% are male, average age 21.1.
| Metric | Value |
|---|---|
| Female | 6.4% |
| Male | 93.6% |
| Average age | 21.1 |
| Estimated audience size | 1,180,678 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 80% | |
| 20-29 | 20% | |
| 30-39 | 0% | |
| 40-49 | 0% | |
| 50+ | 0% |
of the worldwide Twitch audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 20.4% |
| Japan | 10.5% |
| China | 6.5% |
Where the Twitch audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Braga District | ~200K | 1.35× | |
| 02 | Aveiro District | ~100K | 1.35× | |
| 03 | Setúbal District | ~200K | 1.27× | |
| 04 | Azores | ~40K | 1.22× | |
| 05 | Porto District | ~300K | 1.18× | |
| 06 | Santarém District | ~70K | 1.18× | |
| 07 | Coimbra District | ~70K | 1.13× | |
| 08 | Viseu District | ~50K | 1.11× | |
| 09 | Leiria District | ~70K | 1.07× | |
| 10 | Castelo Branco District | ~20K | 1.00× | |
| 11 | Viana do Castelo District | ~30K | 0.99× | |
| 12 | Vila Real District | ~20K | 0.90× | |
| 13 | Bragança District | ~10K | 0.88× | |
| 14 | Lisbon District | ~300K | 0.85× | |
| 15 | Faro District | ~70K | 0.85× | |
| 16 | Beja District | ~20K | 0.85× | |
| 17 | Évora District | ~20K | 0.81× | |
| 18 | Madeira | ~30K | 0.77× | |
| 19 | Guarda District | ~10K | 0.72× | |
| 20 | Portalegre District | ~9K | 0.72× |
The strongest cross-interests of the Twitch audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crunchyroll | Games | 6.47× | ||
| 02 | BTS | Music & Radio | 5.65× | ||
| 03 | Millie Bobby Brown | Movies & TV | 5.09× | ||
| 04 | Cosplay | Games | 4.81× | ||
| 05 | Collectible card game | Games | 4.74× | ||
| 06 | Webcomic | Literature | 4.55× | ||
| 07 | Otaku | Literature | 4.54× | ||
| 08 | Pokémon | Games | 4.22× | ||
| 09 | Harry Potter | Movies & TV | 4.17× | ||
| 10 | romantic comedies | Movies & TV | 3.52× | ||
| 11 | Anime and manga fandom | Literature | 3.50× | ||
| 12 | One Piece | Movies & TV | 3.45× | ||
| 13 | League of Legends | Games | 3.06× | ||
| 14 | TikTok | Internet & Social Media | 2.63× | ||
| 15 | Tarot | Health | 2.08× | ||
| 16 | Spotify | Internet & Social Media | 1.61× | ||
| 17 | Real Madrid Club de Fútbol | Sports | 1.55× | ||
| 18 | Manchester United F.C. | Sports | 1.54× | ||
| 19 | Big Brother (TV series) | Movies & TV | 1.53× | ||
| 20 | UEFA Champions League | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.34× | |
| Urban Lifestyle | OPEN | 1.15× | |
| Mindfulness | BALANCE | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.42× | |
| Quality Awareness | PREMIUM | 0.43× | |
| Creativity | OPEN | 0.46× |
Twitch has an estimated audience of 1,180,678 people in Portugal, concentrated in Lisbon District and Porto District.
6.4% of Twitch fans are female, 93.6% are male, with an average age of 21.1 years.
Twitch fans show strongest brand affinity for TikTok (2.63×), Pokémon (4.22×), and Otaku (4.54×) over the country average.
Twitch fans in Portugal are most concentrated in Lisbon District (reach ~300K), Porto District (reach ~300K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Twitch itself, the audience over-indexes on Pokémon (4.22×), Otaku (4.54×), Spotify (1.61×), and Big Brother (TV series) (1.53×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Twitch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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