A data profile of the people who buy, follow and care about Big Brother (TV series) in Portugal — modelled from more than twelve digital signal sources. Big Brother (TV series) has an estimated audience of 3,471,258 people in Portugal.
The average Big Brother (TV series) fan in Portugal is 45.2 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Pingo Doce, Mercadona, Music download, with strongest over-indexing on Pingo Doce (1.51× the country average).
Demographically, the Big Brother (TV series) audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Price Sensitivity, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Big Brother (TV series) fan in Portugal is more female, around 45.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Pingo Doce.
The key figures that characterise the Big Brother (TV series) profile in Portugal.
69.2% are female, 30.8% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 69.2% |
| Male | 30.8% |
| Average age | 45.2 |
| Estimated audience size | 3,471,258 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 36% |
of the worldwide Big Brother (TV series) audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 21.8% |
| Brazil | 21.1% |
| Portugal | 17.6% |
Where the Big Brother (TV series) audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Porto District | ~1M | 1.47× | |
| 02 | Santarém District | ~200K | 1.47× | |
| 03 | Setúbal District | ~500K | 1.37× | |
| 04 | Lisbon District | ~1.5M | 1.27× | |
| 05 | Braga District | ~400K | 1.24× | |
| 06 | Aveiro District | ~300K | 1.13× | |
| 07 | Leiria District | ~200K | 1.10× | |
| 08 | Faro District | ~200K | 1.05× | |
| 09 | Viseu District | ~100K | 1.03× | |
| 10 | Castelo Branco District | ~60K | 0.99× | |
| 11 | Portalegre District | ~40K | 0.99× | |
| 12 | Viana do Castelo District | ~80K | 0.95× | |
| 13 | Coimbra District | ~200K | 0.93× | |
| 14 | Évora District | ~60K | 0.93× | |
| 15 | Vila Real District | ~60K | 0.89× | |
| 16 | Beja District | ~50K | 0.86× | |
| 17 | Azores | ~70K | 0.76× | |
| 18 | Bragança District | ~30K | 0.76× | |
| 19 | Guarda District | ~30K | 0.67× | |
| 20 | Madeira | ~70K | 0.66× |
The strongest cross-interests of the Big Brother (TV series) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Music download | Technology & Electronics | 2.49× | ||
| 02 | Selfie | Internet & Social Media | 2.39× | ||
| 03 | MSN | News | 1.84× | ||
| 04 | Mercadona | Shopping | 1.70× | ||
| 05 | Astrology | Health | 1.69× | ||
| 06 | Parfois (fashion accessories) | Fashion & Accessoires | 1.68× | ||
| 07 | IPTV | Technology & Electronics | 1.65× | ||
| 08 | Blouse | Fashion & Accessoires | 1.65× | ||
| 09 | Handbags | Fashion & Accessoires | 1.64× | ||
| 10 | Intermarché | Shopping | 1.59× | ||
| 11 | Drop shipping | Shopping | 1.59× | ||
| 12 | Auchan | Shopping | 1.58× | ||
| 13 | Rádio Comercial | Music & Radio | 1.58× | ||
| 14 | Price | Shopping | 1.57× | ||
| 15 | Children's clothing | Fashion & Accessoires | 1.57× | ||
| 16 | Dresses | Fashion & Accessoires | 1.55× | ||
| 17 | NOS (Portuguese media company) | Movies & TV | 1.54× | ||
| 18 | Fragrances | Beauty & Wellness | 1.52× | ||
| 19 | Pingo Doce | Shopping | 1.51× | ||
| 20 | Self-knowledge (psychology) | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.37× | |
| Tradition | CONSERVATISM | 1.33× | |
| Creativity | OPEN | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.84× | |
| Sustainability | BALANCE | 0.85× | |
| Luxury Orientation | PREMIUM | 0.87× |
Big Brother (TV series) has an estimated audience of 3,471,258 people in Portugal, concentrated in Lisbon District and Porto District.
69.2% of Big Brother (TV series) fans are female, 30.8% are male, with an average age of 45.2 years.
Big Brother (TV series) fans show strongest brand affinity for Pingo Doce (1.51×), Mercadona (1.7×), and Music download (2.49×) over the country average.
Big Brother (TV series) fans in Portugal are most concentrated in Lisbon District (reach ~1.5M), Porto District (reach ~1M), and Setúbal District (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Big Brother (TV series) itself, the audience over-indexes on Mercadona (1.7×), Music download (2.49×), Auchan (1.58×), and Selfie (2.39×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Big Brother (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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