A data profile of the people who buy, follow and care about Twitch in Italy — modelled from more than twelve digital signal sources. Twitch has an estimated audience of 6,931,248 people in Italy.
The average Twitch fan in Italy is 20.7 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Campania, Lazio.
Top brand affinities include Harry Potter, TikTok, Anime convention, with strongest over-indexing on Harry Potter (4.75× the country average).
Demographically, the Twitch audience skews more male with an average age of 20.7, and over-indexes on personality traits such as Early Adopter Mentality, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Twitch fan in Italy is more male, around 20.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Harry Potter.
The key figures that characterise the Twitch profile in Italy.
4.7% are female, 95.3% are male, average age 20.7.
| Metric | Value |
|---|---|
| Female | 4.7% |
| Male | 95.3% |
| Average age | 20.7 |
| Estimated audience size | 6,931,248 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 83% | |
| 20-29 | 17% | |
| 30-39 | 0% | |
| 40-49 | 0% | |
| 50+ | 0% |
of the worldwide Twitch audience comes from Italy.
| Country | Share |
|---|---|
| United States | 19.3% |
| Japan | 9.9% |
| China | 6.1% |
Where the Twitch audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Campania | ~1M | 1.35× | |
| 02 | Sicilia | ~800K | 1.27× | |
| 03 | Lazio | ~1M | 1.21× | |
| 04 | Puglia | ~600K | 1.21× | |
| 05 | Marche | ~200K | 1.18× | |
| 06 | Piedmont | ~600K | 1.17× | |
| 07 | Abruzzo | ~200K | 1.12× | |
| 08 | Umbria | ~100K | 1.10× | |
| 09 | Emilia-Romagna | ~600K | 1.09× | |
| 10 | Tuscany | ~500K | 1.05× | |
| 11 | Calabria | ~200K | 1.04× | |
| 12 | Veneto | ~600K | 1.00× | |
| 13 | Lombardy | ~1M | 0.98× | |
| 14 | Liguria | ~200K | 0.93× | |
| 15 | Friuli-Venezia Giulia | ~100K | 0.89× | |
| 16 | Sardinia | ~200K | 0.87× | |
| 17 | Trentino-Alto Adige/Südtirol | ~100K | 0.87× | |
| 18 | Basilicata | ~40K | 0.66× | |
| 19 | Molise | ~20K | 0.66× | |
| 20 | Aosta Valley | ~7K | 0.41× |
The strongest cross-interests of the Twitch audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hunter × Hunter | Literature | 6.76× | ||
| 02 | Anime convention | Literature | 6.71× | ||
| 03 | My Hero Academia | Literature | 6.52× | ||
| 04 | Crunchyroll | Games | 5.89× | ||
| 05 | One Piece | Movies & TV | 5.23× | ||
| 06 | Otaku | Literature | 4.91× | ||
| 07 | Harry Potter | Movies & TV | 4.75× | ||
| 08 | Action role-playing game | Games | 4.72× | ||
| 09 | Pokémon | Games | 4.57× | ||
| 10 | Cosplay | Games | 4.40× | ||
| 11 | romantic comedies | Movies & TV | 4.37× | ||
| 12 | League of Legends | Games | 4.33× | ||
| 13 | DC Comics | Literature | 4.19× | ||
| 14 | Anime and manga fandom | Literature | 4.08× | ||
| 15 | TikTok | Internet & Social Media | 3.48× | ||
| 16 | Fantasy film | Movies & TV | 2.80× | ||
| 17 | Heavy metal music | Music & Radio | 1.68× | ||
| 18 | A.S. Roma | Sports | 1.65× | ||
| 19 | Serie A | Sports | 1.64× | ||
| 20 | UEFA Champions League | Sports | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.43× | |
| Pet Ownership | JOY | 0.97× | |
| Price Sensitivity | PREMIUM | 0.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.22× | |
| Indulgence | JOY | 0.37× | |
| Quality Awareness | PREMIUM | 0.39× |
Twitch has an estimated audience of 6,931,248 people in Italy, concentrated in Lombardy and Campania.
4.7% of Twitch fans are female, 95.3% are male, with an average age of 20.7 years.
Twitch fans show strongest brand affinity for Harry Potter (4.75×), TikTok (3.48×), and Anime convention (6.71×) over the country average.
Twitch fans in Italy are most concentrated in Lombardy (reach ~1M), Campania (reach ~1M), and Lazio (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Twitch itself, the audience over-indexes on TikTok (3.48×), Anime convention (6.71×), Serie A (1.64×), and One Piece (5.23×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Twitch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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