A data profile of the people who buy, follow and care about One Piece in Italy — modelled from more than twelve digital signal sources. One Piece has an estimated audience of 4,557,857 people in Italy.
The average One Piece fan in Italy is 31.6 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Campania, Lazio.
Top brand affinities include Harry Potter, Twitch, Serie A, with strongest over-indexing on Harry Potter (3.82× the country average).
Demographically, the One Piece audience skews more male with an average age of 31.6, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical One Piece fan in Italy is more male, around 31.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Harry Potter.
The key figures that characterise the One Piece profile in Italy.
39.6% are female, 60.4% are male, average age 31.6.
| Metric | Value |
|---|---|
| Female | 39.6% |
| Male | 60.4% |
| Average age | 31.6 |
| Estimated audience size | 4,557,857 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 26% | |
| 30-39 | 16% | |
| 40-49 | 12% | |
| 50+ | 8% |
of the worldwide One Piece audience comes from Italy.
| Country | Share |
|---|---|
| United States | 16.9% |
| Japan | 12.8% |
| Brazil | 4.9% |
Where the One Piece audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sicilia | ~500K | 1.42× | |
| 02 | Campania | ~700K | 1.37× | |
| 03 | Lombardy | ~1M | 1.26× | |
| 04 | Puglia | ~400K | 1.23× | |
| 05 | Lazio | ~600K | 1.18× | |
| 06 | Tuscany | ~300K | 1.14× | |
| 07 | Sardinia | ~100K | 1.11× | |
| 08 | Calabria | ~100K | 1.05× | |
| 09 | Emilia-Romagna | ~400K | 1.04× | |
| 10 | Piedmont | ~300K | 1.04× | |
| 11 | Marche | ~100K | 0.99× | |
| 12 | Veneto | ~300K | 0.98× | |
| 13 | Liguria | ~100K | 0.96× | |
| 14 | Umbria | ~60K | 0.93× | |
| 15 | Abruzzo | ~90K | 0.91× | |
| 16 | Friuli-Venezia Giulia | ~70K | 0.91× | |
| 17 | Trentino-Alto Adige/Südtirol | ~60K | 0.73× | |
| 18 | Basilicata | ~30K | 0.72× | |
| 19 | Molise | ~10K | 0.65× | |
| 20 | Aosta Valley | ~6K | 0.53× |
The strongest cross-interests of the One Piece audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Twitch | Games | 5.30× | ||
| 02 | Anime & Cosplay | Fashion & Accessoires | 5.27× | ||
| 03 | Anime convention | Literature | 4.92× | ||
| 04 | Pokémon (video game series) | Games | 4.46× | ||
| 05 | Pokémon | Games | 4.31× | ||
| 06 | Cosplay | Games | 3.91× | ||
| 07 | Superhero | Movies & TV | 3.90× | ||
| 08 | Action figure | Kids & Family | 3.84× | ||
| 09 | Harry Potter | Movies & TV | 3.82× | ||
| 10 | Otaku | Literature | 3.80× | ||
| 11 | Anime and manga fandom | Literature | 3.63× | ||
| 12 | KPop Demon Hunters | Movies & TV | 3.54× | ||
| 13 | Comic book | Literature | 3.32× | ||
| 14 | TikTok | Internet & Social Media | 2.70× | ||
| 15 | Google News | News | 2.52× | ||
| 16 | Real Madrid C.F. | Sports | 1.93× | ||
| 17 | A.S. Roma | Sports | 1.65× | ||
| 18 | Heavy metal music | Music & Radio | 1.61× | ||
| 19 | UEFA Champions League | Sports | 1.58× | ||
| 20 | Serie A | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.34× | |
| Social Media Usage | JOY | 1.25× | |
| Extroversion | THRILL | 0.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.30× | |
| Indulgence | JOY | 0.42× | |
| Quality Awareness | PREMIUM | 0.42× |
One Piece has an estimated audience of 4,557,857 people in Italy, concentrated in Lombardy and Campania.
39.6% of One Piece fans are female, 60.4% are male, with an average age of 31.6 years.
One Piece fans show strongest brand affinity for Harry Potter (3.82×), Twitch (5.3×), and Serie A (1.53×) over the country average.
One Piece fans in Italy are most concentrated in Lombardy (reach ~1M), Campania (reach ~700K), and Lazio (reach ~600K). These three regions account for the largest share of the active audience.
Beyond One Piece itself, the audience over-indexes on Twitch (5.3×), Serie A (1.53×), TikTok (2.7×), and Anime convention (4.92×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for One Piece. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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