A data profile of the people who buy, follow and care about Twitch in Mexico — modelled from more than twelve digital signal sources. Twitch has an estimated audience of 4,614,957 people in Mexico.
The average Twitch fan in Mexico is 20.6 years old, more male, and lives primarily in Distrito Federal.
The audience is concentrated in Distrito Federal, State of Mexico, Nuevo Leon.
Top brand affinities include YouTube Music, TikTok, BTS, with strongest over-indexing on YouTube Music (2.91× the country average).
Demographically, the Twitch audience skews more male with an average age of 20.6, and over-indexes on personality traits such as Extroversion, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Twitch fan in Mexico is more male, around 20.6 years old, with strong Extroversion tendencies and a notable affinity for YouTube Music.
The key figures that characterise the Twitch profile in Mexico.
6.3% are female, 93.7% are male, average age 20.6.
| Metric | Value |
|---|---|
| Female | 6.3% |
| Male | 93.7% |
| Average age | 20.6 |
| Estimated audience size | 4,614,957 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 84% | |
| 20-29 | 16% | |
| 30-39 | 0% | |
| 40-49 | 0% | |
| 50+ | 0% |
of the worldwide Twitch audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 19.3% |
| Japan | 9.9% |
| China | 6.1% |
Where the Twitch audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baja California | ~300K | 1.71× | |
| 02 | Nuevo Leon | ~400K | 1.44× | |
| 03 | Chihuahua | ~200K | 1.20× | |
| 04 | Coahuila de Zaragoza | ~200K | 1.16× | |
| 05 | Sinaloa | ~100K | 1.16× | |
| 06 | Baja California Sur | ~40K | 1.15× | |
| 07 | Distrito Federal | ~600K | 1.12× | |
| 08 | Jalisco | ~400K | 1.11× | |
| 09 | Veracruz (state) | ~300K | 1.05× | |
| 10 | State of Mexico | ~600K | 1.04× | |
| 11 | Guanajuato | ~200K | 1.02× | |
| 12 | Yucatan | ~90K | 1.02× | |
| 13 | Michoacan de Ocampo | ~200K | 1.00× | |
| 14 | Colima | ~30K | 0.97× | |
| 15 | Durango | ~60K | 0.94× | |
| 16 | Nayarit | ~40K | 0.91× | |
| 17 | Campeche | ~30K | 0.91× | |
| 18 | Puebla | ~200K | 0.90× | |
| 19 | Morelos | ~70K | 0.89× | |
| 20 | Aguascalientes | ~50K | 0.88× | |
| 21 | Zacatecas | ~50K | 0.86× | |
| 22 | Hidalgo | ~80K | 0.78× | |
| 23 | Guerrero | ~90K | 0.77× | |
| 24 | Chiapas | ~100K | 0.76× | |
| 25 | Tlaxcala | ~30K | 0.65× | |
| 26 | Oaxaca | ~80K | 0.63× |
The strongest cross-interests of the Twitch audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cinnamoroll | Movies & TV | 3.83× | ||
| 02 | YouTube Music | Internet & Social Media | 2.91× | ||
| 03 | Paris Saint-Germain | Sports | 2.63× | ||
| 04 | BTS | Music & Radio | 2.49× | ||
| 05 | Shōnen manga | Literature | 2.28× | ||
| 06 | One Piece | Movies & TV | 2.08× | ||
| 07 | Otaku | Literature | 2.07× | ||
| 08 | Pokémon | Games | 2.04× | ||
| 09 | Crunchyroll | Games | 2.00× | ||
| 10 | Korean hip hop | Music & Radio | 1.98× | ||
| 11 | TikTok | Internet & Social Media | 1.91× | ||
| 12 | Minecraft | Games | 1.90× | ||
| 13 | Steam | Games | 1.81× | ||
| 14 | Nintendo Switch | Games | 1.81× | ||
| 15 | Anime and manga fandom | Literature | 1.79× | ||
| 16 | Contemporary R&B | Music & Radio | 1.65× | ||
| 17 | Bass guitar | Music & Radio | 1.64× | ||
| 18 | Fortnite | Games | 1.63× | ||
| 19 | Alternative hip hop | Music & Radio | 1.62× | ||
| 20 | Punk rock | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.07× | |
| Spirituality | BALANCE | 1.04× | |
| Early Adopter Mentality | POWER | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.65× | |
| Quality Awareness | PREMIUM | 0.66× | |
| Design Affinity | PREMIUM | 0.66× |
Twitch has an estimated audience of 4,614,957 people in Mexico, concentrated in Distrito Federal and State of Mexico.
6.3% of Twitch fans are female, 93.7% are male, with an average age of 20.6 years.
Twitch fans show strongest brand affinity for YouTube Music (2.91×), TikTok (1.91×), and BTS (2.49×) over the country average.
Twitch fans in Mexico are most concentrated in Distrito Federal (reach ~600K), State of Mexico (reach ~600K), and Nuevo Leon (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Twitch itself, the audience over-indexes on TikTok (1.91×), BTS (2.49×), Paris Saint-Germain (2.63×), and One Piece (2.08×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Twitch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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