Twitch Audience in Mexico
Twitch has an estimated audience of 4,416,179 people in Mexico. 6.3% are female, 93.7% are male, average age 20.6. Top regions: Distrito Federal, State of Mexico, Nuevo Leon. Top brand affinities: Electronic sports, Counter-Strike: Global Offensive, Fan convention, Local food, League of Legends.
The average Twitch fan in Mexico is 20.6 years old, more male, and lives primarily in Distrito Federal. The audience is concentrated in Distrito Federal, State of Mexico, Nuevo Leon. Top brand affinities include Electronic sports, Counter-Strike: Global Offensive, Fan convention, with strongest over-indexing on Electronic sports (9.33× the country average). Demographically, the Twitch audience skews more male with an average age of 20.6, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
Category: Games · Type: Website / Newspaper / Magazine · Subtype: Social media
Demographics of Twitch fans
| Metric | Value |
|---|---|
| Female | 6.3% |
| Male | 93.7% |
| Average age | 20.6 |
| Estimated audience size | 4,416,179 |
Audience persona
The typical Twitch fan in Mexico is more male, around 20.6 years old, with strong Risk Appetite tendencies and a notable affinity for Electronic sports.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Distrito Federal | 648,740 | 1.12× |
| State of Mexico | 627,703 | 1.04× |
| Nuevo Leon | 381,652 | 1.44× |
| Jalisco | 361,707 | 1.11× |
| Baja California | 313,261 | 1.71× |
| Veracruz (state) | 272,731 | 1.05× |
| Guanajuato | 212,878 | 1.02× |
| Puebla | 211,138 | 0.9× |
| Chihuahua | 183,734 | 1.2× |
| Coahuila de Zaragoza | 153,089 | 1.16× |
| Michoacan de Ocampo | 152,932 | 1× |
| Sinaloa | 136,375 | 1.16× |
| Chiapas | 100,962 | 0.76× |
| Yucatan | 93,391 | 1.02× |
| Guerrero | 86,524 | 0.77× |
| Hidalgo | 82,878 | 0.77× |
| Oaxaca | 76,496 | 0.63× |
| Morelos | 67,794 | 0.89× |
| Durango | 57,473 | 0.94× |
| Aguascalientes | 49,174 | 0.88× |
| Zacatecas | 48,308 | 0.86× |
| Baja California Sur | 40,469 | 1.15× |
| Nayarit | 38,788 | 0.91× |
| Tlaxcala | 32,722 | 0.65× |
| Campeche | 30,631 | 0.91× |
| Colima | 27,473 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Electronic sports | 9.33× | Sports |
| Counter-Strike: Global Offensive | 11.69× | Games |
| Fan convention | 29.35× | Movies & TV |
| Local food | 5.8× | Food & Beverages |
| League of Legends | 5.75× | Games |
| Minecraft | 4.11× | Games |
| Fortnite | 3.41× | Games |
| World of Warcraft | 5.13× | Games |
| Sports betting | 5.66× | Games |
| Nintendo Switch | 3.68× | Games |
| Pedro Pascal | 2.73× | Movies & TV |
| UEFA Champions League | 1.77× | Sports |
| Wattpad | 3.11× | Internet & Social Media |
| Xbox | 2.32× | Games |
| Strategy games | 3.2× | Games |
| Do it yourself (DIY) | 1.81× | Home & Garden |
| Call of Duty | 3.05× | Games |
| KFC | 1.79× | Food & Beverages |
| Game consoles | 1.76× | Technology & Electronics |
| Premier League | 2.15× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.95 |
| Early Adopter Mentality | POWER | 1.81 |
| LGBTQ+ Identity | OPEN | 1.61 |
| Social Media Usage | JOY | 1.28 |
| Luxury Orientation | PREMIUM | 1.25 |
| DIY Mentality | THRILL | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.8% |
| Japan | 10.0% |
| China | 6.2% |
See Twitch audiences in other countries
More Social media audiences in Mexico
Frequently asked questions
How many fans does Twitch have in Mexico?
Twitch has an estimated audience of 4,416,179 people in Mexico, concentrated in Distrito Federal and State of Mexico.
What is the gender split and age of Twitch fans?
6.3% of Twitch fans are female, 93.7% are male, with an average age of 20.6 years.
Which brands do Twitch fans like most?
Twitch fans show strongest brand affinity for Electronic sports (9.33×), Counter-Strike: Global Offensive (11.69×), and Fan convention (29.35×) over the country average.
Where do Twitch fans live in Mexico?
Twitch fans in Mexico are most concentrated in Distrito Federal (reach 648,740), State of Mexico (reach 627,703), and Nuevo Leon (reach 381,652). These three regions account for the largest share of the active audience.
What other brands do Twitch fans also like?
Beyond Twitch itself, the audience over-indexes on Counter-Strike: Global Offensive (11.69×), Fan convention (29.35×), Local food (5.8×), and League of Legends (5.75×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Twitch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.