Instagram Audience in Mexico
Instagram has an estimated audience of 13,912,993 people in Mexico. 51.5% are female, 48.5% are male, average age 32.8. Top regions: Distrito Federal, State of Mexico, Veracruz (state).
The average Instagram fan in Mexico is 32.8 years old, balanced, and lives primarily in Distrito Federal. The audience is concentrated in Distrito Federal, State of Mexico, Veracruz (state). Demographically, the Instagram audience skews balanced with an average age of 32.8, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media
Demographics of Instagram fans
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 32.8 |
| Estimated audience size | 13,912,993 |
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Distrito Federal | 2,421,425 | 1.32× |
| State of Mexico | 2,334,299 | 1.22× |
| Veracruz (state) | 983,466 | 1.2× |
| Jalisco | 972,948 | 0.95× |
| Baja California | 925,122 | 1.6× |
| Nuevo Leon | 922,635 | 1.11× |
| Puebla | 846,931 | 1.15× |
| Guanajuato | 696,208 | 1.06× |
| Chihuahua | 519,269 | 1.08× |
| Chiapas | 450,557 | 1.08× |
| Michoacan de Ocampo | 448,613 | 0.93× |
| Hidalgo | 354,512 | 1.05× |
| Coahuila de Zaragoza | 349,796 | 0.84× |
| Guerrero | 287,224 | 0.81× |
| Sinaloa | 269,998 | 0.73× |
| Morelos | 262,063 | 1.09× |
| Yucatan | 245,829 | 0.85× |
| Zacatecas | 165,116 | 0.94× |
| Tlaxcala | 146,786 | 0.92× |
| Durango | 143,490 | 0.74× |
| Aguascalientes | 135,156 | 0.77× |
| Nayarit | 110,738 | 0.82× |
| Campeche | 103,128 | 0.97× |
| Baja California Sur | 98,335 | 0.88× |
| Colima | 79,248 | 0.89× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.73 |
| Luxury Orientation | PREMIUM | 2.1 |
| Career Orientation | POWER | 1.76 |
| DIY Mentality | THRILL | 1.72 |
| Risk Appetite | THRILL | 1.65 |
| Spirituality | BALANCE | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.3% |
| China | 4.2% |
| Japan | 2.8% |
See Instagram audiences in other countries
More Social media audiences in Mexico
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Instagram. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.