Rascasse Audience Intelligence

Instagram Audience in Mexico

A data profile of the people who buy, follow and care about Instagram in Mexico — modelled from more than twelve digital signal sources. Instagram has an estimated audience of 13,912,993 people in Mexico.

#1among Social media in Mexico#2among Website / Newspaper / Magazine in Mexico#1in Internet & Social Media

The average Instagram fan in Mexico is 32.8 years old, balanced, and lives primarily in Distrito Federal.

The audience is concentrated in Distrito Federal, State of Mexico, Veracruz (state).

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Instagram profile in Mexico.

Audience size
13.9M
in Mexico
Gender
51.5%♀
48.5% male
Age
32.8
average years
Country rank
#39
Website / Newspaper / Magazine in Mexico
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Instagram

51.5% are female, 48.5% are male, average age 32.8.

Fig. 02

Gender split

51.5%
Female
48.5%
Male
Demographic split for Instagram audience in Mexico
MetricValue
Female51.5%
Male48.5%
Average age32.8
Estimated audience size13,912,993
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the Instagram audience in Mexico
Age bracketShare%
16-1937%
20-2922%
30-3918%
40-4915%
50+9%
Fig. 04

Worldwide distribution

1.0%

of the worldwide Instagram audience comes from Mexico.

Worldwide audience distribution share by country for Instagram
CountryShare
United States10.8%
China4.0%
Japan2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Mexico average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Instagram audience in Mexico is strongest.

Fig. 05

Top regions by affinity

Instagram fans by region: top regions in Mexico
#RegionReachAffinity×
01Baja California~900K1.60×
02Distrito Federal~2.5M1.32×
03State of Mexico~2.5M1.22×
04Veracruz (state)~1M1.20×
05Puebla~800K1.15×
06Nuevo Leon~900K1.11×
07Morelos~300K1.09×
08Chihuahua~500K1.08×
09Chiapas~500K1.08×
10Guanajuato~700K1.06×
11Hidalgo~400K1.05×
12Campeche~100K0.97×
13Jalisco~1M0.95×
14Zacatecas~200K0.94×
15Michoacan de Ocampo~400K0.93×
16Tlaxcala~100K0.92×
17Colima~80K0.89×
18Baja California Sur~100K0.88×
19Yucatan~200K0.85×
20Coahuila de Zaragoza~300K0.84×
21Nayarit~100K0.82×
22Guerrero~300K0.81×
23Aguascalientes~100K0.77×
24Durango~100K0.75×
25Sinaloa~300K0.73×
Appendix

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How to read this data

Audience size is the estimated number of people in Mexico who actively search for Instagram. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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