WhatsApp Audience in Mexico
WhatsApp has an estimated audience of 13,114,855 people in Mexico. 54.7% are female, 45.3% are male, average age 33.3. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: Instant messaging, Videotelephony, Voice over IP, Erlang (programming language), Google Images.
The average WhatsApp fan in Mexico is 33.3 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include Instant messaging, Videotelephony, Voice over IP, with strongest over-indexing on Instant messaging (1.73× the country average). Demographically, the WhatsApp audience skews balanced with an average age of 33.3, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media
Demographics of WhatsApp fans
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 33.3 |
| Estimated audience size | 13,114,855 |
Audience persona
The typical WhatsApp fan in Mexico is balanced, around 33.3 years old, with strong Quality Awareness tendencies and a notable affinity for Instant messaging.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 2,290,991 | 1.27× |
| Distrito Federal | 2,146,631 | 1.24× |
| Jalisco | 1,067,521 | 1.1× |
| Puebla | 894,684 | 1.29× |
| Veracruz (state) | 834,767 | 1.08× |
| Nuevo Leon | 754,076 | 0.96× |
| Guanajuato | 681,057 | 1.1× |
| Michoacan de Ocampo | 498,035 | 1.1× |
| Baja California | 476,809 | 0.88× |
| Chiapas | 444,789 | 1.13× |
| Chihuahua | 429,361 | 0.95× |
| Coahuila de Zaragoza | 383,099 | 0.97× |
| Guerrero | 342,740 | 1.03× |
| Hidalgo | 334,522 | 1.05× |
| Yucatan | 269,842 | 0.99× |
| Sinaloa | 237,787 | 0.68× |
| Morelos | 230,490 | 1.02× |
| Durango | 165,473 | 0.91× |
| Zacatecas | 152,188 | 0.91× |
| Aguascalientes | 147,791 | 0.89× |
| Tlaxcala | 144,693 | 0.96× |
| Nayarit | 109,652 | 0.87× |
| Baja California Sur | 87,907 | 0.84× |
| Campeche | 82,914 | 0.83× |
| Colima | 80,405 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Instant messaging | 1.73× | Internet & Social Media |
| Videotelephony | 1.69× | Technology & Electronics |
| Voice over IP | 1.67× | Technology & Electronics |
| Erlang (programming language) | 1.76× | Technology & Electronics |
| Google Images | 1.69× | Internet & Social Media |
| L'Bel | 1.54× | Shopping |
| Astro (Malaysian satellite television) | 1.85× | Movies & TV |
| The Scorpion King | 1.89× | Movies & TV |
| Lea Michele | 1.86× | Movies & TV |
| Shane McMahon | 1.76× | Food & Beverages |
| Glashütte | 1.54× | Travel & Leisure |
| A Good Year | 1.54× | Movies & TV |
| CIMB | 1.56× | Business & Career |
| Indomaret | 2.08× | Food & Beverages |
| Jabatan Perkhidmatan Awam | 1.73× | Politics & Society |
| TV9 (Malaysia) | 1.54× | Movies & TV |
| Rohit Sharma | 1.64× | Sports |
| Smartfren | 1.71× | Business & Career |
| Ministry of Education (Malaysia) | 1.51× | Politics & Society |
| Suria FM | 1.53× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.1 |
| Luxury Orientation | PREMIUM | 2.05 |
| Family Orientation | CONSERVATISM | 2.01 |
| Price Sensitivity | PREMIUM | 1.83 |
| DIY Mentality | THRILL | 1.53 |
| Travelling | THRILL | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 7.7% |
| United States | 4.3% |
| Brazil | 4.2% |
See WhatsApp audiences in other countries
More Social media audiences in Mexico
Frequently asked questions
How many fans does WhatsApp have in Mexico?
WhatsApp has an estimated audience of 13,114,855 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of WhatsApp fans?
54.7% of WhatsApp fans are female, 45.3% are male, with an average age of 33.3 years.
Which brands do WhatsApp fans like most?
WhatsApp fans show strongest brand affinity for Instant messaging (1.73×), Videotelephony (1.69×), and Voice over IP (1.67×) over the country average.
Where do WhatsApp fans live in Mexico?
WhatsApp fans in Mexico are most concentrated in State of Mexico (reach 2,290,991), Distrito Federal (reach 2,146,631), and Jalisco (reach 1,067,521). These three regions account for the largest share of the active audience.
What other brands do WhatsApp fans also like?
Beyond WhatsApp itself, the audience over-indexes on Videotelephony (1.69×), Voice over IP (1.67×), Erlang (programming language) (1.76×), and Google Images (1.69×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for WhatsApp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.