A data profile of the people who buy, follow and care about WhatsApp in Mexico — modelled from more than twelve digital signal sources. WhatsApp has an estimated audience of 13,114,855 people in Mexico.
The average WhatsApp fan in Mexico is 33.3 years old, balanced, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.
Top brand affinities include Instant messaging, Videotelephony, Voice over IP, with strongest over-indexing on Instant messaging (1.73× the country average).
Demographically, the WhatsApp audience skews balanced with an average age of 33.3, and over-indexes on personality traits such as Patriotism, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
The typical WhatsApp fan in Mexico is balanced, around 33.3 years old, with strong Patriotism tendencies and a notable affinity for Instant messaging.
The key figures that characterise the WhatsApp profile in Mexico.
54.7% are female, 45.3% are male, average age 33.3.
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 33.3 |
| Estimated audience size | 13,114,855 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 9% |
of the worldwide WhatsApp audience comes from Mexico.
| Country | Share |
|---|---|
| China | 7.5% |
| United States | 4.2% |
| Brazil | 4.0% |
Where the WhatsApp audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Puebla | ~900K | 1.29× | |
| 02 | State of Mexico | ~2.5M | 1.27× | |
| 03 | Distrito Federal | ~2M | 1.24× | |
| 04 | Chiapas | ~400K | 1.13× | |
| 05 | Jalisco | ~1M | 1.10× | |
| 06 | Guanajuato | ~700K | 1.10× | |
| 07 | Michoacan de Ocampo | ~500K | 1.10× | |
| 08 | Veracruz (state) | ~800K | 1.08× | |
| 09 | Hidalgo | ~300K | 1.05× | |
| 10 | Guerrero | ~300K | 1.03× | |
| 11 | Morelos | ~200K | 1.02× | |
| 12 | Yucatan | ~300K | 0.99× | |
| 13 | Coahuila de Zaragoza | ~400K | 0.97× | |
| 14 | Nuevo Leon | ~800K | 0.96× | |
| 15 | Tlaxcala | ~100K | 0.96× | |
| 16 | Colima | ~80K | 0.96× | |
| 17 | Chihuahua | ~400K | 0.95× | |
| 18 | Durango | ~200K | 0.91× | |
| 19 | Zacatecas | ~200K | 0.91× | |
| 20 | Aguascalientes | ~100K | 0.89× | |
| 21 | Baja California | ~500K | 0.88× | |
| 22 | Nayarit | ~100K | 0.87× | |
| 23 | Baja California Sur | ~90K | 0.84× | |
| 24 | Campeche | ~80K | 0.83× | |
| 25 | Sinaloa | ~200K | 0.68× |
The strongest cross-interests of the WhatsApp audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lotte Department Store | Fashion & Accessoires | 2.38× | ||
| 02 | Indomaret | Food & Beverages | 2.08× | ||
| 03 | The Scorpion King | Movies & TV | 1.89× | ||
| 04 | Lea Michele | Movies & TV | 1.86× | ||
| 05 | Astro (Malaysian satellite television) | Movies & TV | 1.85× | ||
| 06 | Erlang (programming language) | Technology & Electronics | 1.76× | ||
| 07 | Shane McMahon | Food & Beverages | 1.76× | ||
| 08 | Instant messaging | Internet & Social Media | 1.73× | ||
| 09 | Jabatan Perkhidmatan Awam | Politics & Society | 1.73× | ||
| 10 | Smartfren | Business & Career | 1.71× | ||
| 11 | Videotelephony | Technology & Electronics | 1.69× | ||
| 12 | Google Images | Internet & Social Media | 1.69× | ||
| 13 | Voice over IP | Technology & Electronics | 1.67× | ||
| 14 | Rohit Sharma | Sports | 1.64× | ||
| 15 | CIMB | Business & Career | 1.56× | ||
| 16 | L'Bel | Shopping | 1.54× | ||
| 17 | Glashütte | Travel & Leisure | 1.54× | ||
| 18 | A Good Year | Movies & TV | 1.54× | ||
| 19 | TV9 (Malaysia) | Movies & TV | 1.54× | ||
| 20 | Ministry of Education (Malaysia) | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.05× | |
| Price Sensitivity | PREMIUM | 1.05× | |
| Social Media Usage | JOY | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.80× | |
| Sustainability | BALANCE | 0.84× | |
| Early Adopter Mentality | POWER | 0.85× |
WhatsApp has an estimated audience of 13,114,855 people in Mexico, concentrated in State of Mexico and Distrito Federal.
54.7% of WhatsApp fans are female, 45.3% are male, with an average age of 33.3 years.
WhatsApp fans show strongest brand affinity for Instant messaging (1.73×), Videotelephony (1.69×), and Voice over IP (1.67×) over the country average.
WhatsApp fans in Mexico are most concentrated in State of Mexico (reach ~2.5M), Distrito Federal (reach ~2M), and Jalisco (reach ~1M). These three regions account for the largest share of the active audience.
Beyond WhatsApp itself, the audience over-indexes on Videotelephony (1.69×), Voice over IP (1.67×), Erlang (programming language) (1.76×), and Google Images (1.69×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for WhatsApp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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