Rascasse Audience Intelligence

YouTube Music Audience Demographics in United States

YouTube Music has an estimated audience of 28.2M people in United States.

#2among TV / music streaming in United States
#29among websites & media in United States
#64in Music & Radio

The average YouTube Music fan in United States is 32.7 years old, more female, and lives primarily in California.

By number of fans, YouTube Music ranks #2 among the 54 objects in TV / music streaming in United States — 33.9× the group median.

Its fans are 4.0 years younger than the group average of 36.7.

Women make up 56.4% of the fan base, 7.0 percentage points more than the group average.

Compared with the other 53 objects in TV / music streaming, YouTube Music fans stand out for their interest in Imdb, City Bank and Depop.

Most fans live in California, Texas, Florida.

Top affinities include Imdb, City Bank, Depop, with strongest over-indexing on Imdb (10.12× the country average).

Demographically, the YouTube Music audience skews more female with an average age of 32.7, and over-indexes on personality traits such as Urban Lifestyle, Early Adopter Mentality.

The typical YouTube Music fan in United States is more female, around 32.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Imdb.

Category: Music & Radio · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
28.2M
in United States
Gender
56.4%♀
43.6% male
Age
32.7
average years
Country rank
#1021
among all objects in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of YouTube Music

56.4% are female, 43.6% are male, average age 32.7.

Fig. 02

Gender split

56.4%
Female
43.6%
Male
Demographic split for YouTube Music audience in United States
MetricValue
Female56.4%
Male43.6%
Average age32.7
Estimated audience size28.2M
Fig. 03

Age distribution

Ø 32.7
average years
Age distribution of the YouTube Music audience in United States
Age bracketShare%
16-2440%
25-3424%
35-4414%
45-5411%
55+11%
Fig. 04

Worldwide distribution

19.4%

of the worldwide YouTube Music audience comes from United States.

Worldwide audience distribution share by country for YouTube Music
CountryShare
United States19.4%
Japan4.7%
Colombia4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

YouTube Music fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~600K1.60×
02Arkansas~400K1.43×
03Alaska~90K1.41×
04New Mexico~200K1.38×
05Mississippi~300K1.35×
06West Virginia~200K1.34×
07Montana~100K1.27×
08Alabama~500K1.24×
09Texas~2.5M1.20×
10Oklahoma~400K1.15×
11Kentucky~400K1.14×
12North Dakota~70K1.12×
13Virginia~800K1.11×
14Florida~2M1.10×
15Kansas~300K1.06×
16Washington~700K1.04×
17Tennessee~600K1.04×
18Indiana~600K1.04×
19Hawaii~100K1.04×
20South Carolina~500K1.03×
21North Carolina~1M1.02×
22South Dakota~80K1.02×
23Missouri~500K1.01×
24Idaho~200K1.01×
25Georgia~900K0.99×
26Arizona~600K0.99×
27Oregon~400K0.99×
28Michigan~800K0.98×
29Maryland~500K0.95×
30Iowa~300K0.95×
31Maine~100K0.95×
32Utah~300K0.94×
33Nevada~300K0.92×
34Ohio~900K0.91×
35Wisconsin~500K0.91×
36Wyoming~40K0.91×
37Pennsylvania~900K0.87×
38Nebraska~100K0.86×
39California~3M0.84×
40Minnesota~400K0.84×
41Illinois~900K0.83×
42Colorado~400K0.82×
43Washington, District of Columbia~50K0.80×
44New York~1.5M0.76×
45Massachusetts~400K0.76×
46New Hampshire~80K0.75×
47Connecticut~200K0.72×
48Rhode Island~60K0.71×
49New Jersey~500K0.70×
50Delaware~60K0.69×
Fig. 06

Affinity by region

Affinity by region — YouTube Music, United States
0.69×1.00×1.60×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the YouTube Music audience vs. the country average
#·InterestCategoryAffinity×
01ImdbMovies & TV10.12×
02City BankBusiness & Career8.81×
03DepopFashion & Accessoires5.62×
04Long LashesBeauty & Wellness4.42×
05Curly HairBeauty & Wellness3.57×
06Makeup TutorialsBeauty & Wellness3.14×
07Easy (store)Home & Garden3.07×
08Hair ExtensionsBeauty & Wellness3.01×
09Britney SpearsMusic & Radio2.94×
10Long hairBeauty & Wellness2.70×
11Bad BunnyMusic & Radio2.67×
12ZendayaMovies & TV2.62×
13Lace wigBeauty & Wellness2.61×
14Ariana GrandeMusic & Radio2.60×
15Underground hip hopMusic & Radio2.59×
16Fashion NovaShopping2.58×
17WigBeauty & Wellness2.15×
18Taylor SwiftMusic & Radio2.13×
19Michael JacksonMusic & Radio2.10×
20SpotifyMusic & Radio1.73×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the YouTube Music audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the YouTube Music audience vs. the country average · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.23×
Early Adopter MentalityPOWER1.23×
Quality AwarenessPREMIUM1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the YouTube Music audience vs. the country average · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.29×
Need for SecurityCONSERVATISM0.38×
SpiritualityBALANCE0.40×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV / music streaming audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in YouTube Music over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/youtube-music-248170” · Methodology