YouTube Music Audience in Mexico
YouTube Music has an estimated audience of 4,691,353 people in Mexico. 50.3% are female, 49.7% are male, average age 26.5. Top regions: Distrito Federal, State of Mexico, Jalisco. Top brand affinities: Real Madrid C.F., Roblox, FC Barcelona, UEFA Champions League, Club Tijuana.
The average YouTube Music fan in Mexico is 26.5 years old, balanced, and lives primarily in Distrito Federal. The audience is concentrated in Distrito Federal, State of Mexico, Jalisco. Top brand affinities include Real Madrid C.F., Roblox, FC Barcelona, with strongest over-indexing on Real Madrid C.F. (1.96× the country average). Demographically, the YouTube Music audience skews balanced with an average age of 26.5, and over-indexes on personality traits such as Mindfulness, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming
Demographics of YouTube Music fans
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 26.5 |
| Estimated audience size | 4,691,353 |
Audience persona
The typical YouTube Music fan in Mexico is balanced, around 26.5 years old, with strong Mindfulness tendencies and a notable affinity for Real Madrid C.F..
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Distrito Federal | 709,144 | 1.15× |
| State of Mexico | 705,262 | 1.09× |
| Jalisco | 351,711 | 1.02× |
| Puebla | 276,373 | 1.11× |
| Guanajuato | 269,490 | 1.21× |
| Veracruz (state) | 254,239 | 0.92× |
| Baja California | 196,167 | 1.01× |
| Nuevo Leon | 192,427 | 0.68× |
| Michoacan de Ocampo | 185,009 | 1.14× |
| Chihuahua | 161,534 | 0.99× |
| Tabasco | 161,435 | 1.75× |
| Quintana Roo | 153,233 | 1.67× |
| Chiapas | 144,783 | 1.03× |
| Hidalgo | 125,768 | 1.11× |
| Coahuila de Zaragoza | 117,933 | 0.84× |
| Guerrero | 103,680 | 0.87× |
| Morelos | 74,841 | 0.92× |
| Yucatan | 73,703 | 0.76× |
| Zacatecas | 57,415 | 0.96× |
| Tlaxcala | 57,377 | 1.06× |
| Durango | 53,328 | 0.82× |
| Aguascalientes | 48,533 | 0.82× |
| Nayarit | 39,100 | 0.86× |
| Baja California Sur | 30,419 | 0.81× |
| Campeche | 23,327 | 0.65× |
| Colima | 22,198 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real Madrid C.F. | 1.96× | Sports |
| Roblox | 3.73× | Games |
| FC Barcelona | 1.77× | Sports |
| UEFA Champions League | 1.83× | Sports |
| Club Tijuana | 3.79× | Sports |
| Cristiano Ronaldo | 1.8× | Sports |
| Marco Antonio Solís | 4.58× | Music & Radio |
| Manchester United F.C. | 2.22× | Sports |
| Liverpool F.C. | 2.85× | Sports |
| Polo Ralph Lauren | 4.88× | Fashion & Accessoires |
| Puma | 1.69× | Fashion & Accessoires |
| La Liga | 1.59× | Sports |
| Manchester City F.C. | 2.24× | Sports |
| Cars (film) | 2.07× | Movies & TV |
| ITunes | 2.21× | Music & Radio |
| Gerardo Ortíz | 5.45× | Music & Radio |
| Independiente Santa Fe | 4.69× | Sports |
| Tim Horton | 2.24× | Sports |
| SoundCloud | 3.8× | Music & Radio |
| Apple Music | 1.88× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 17.63 |
| Risk Appetite | THRILL | 8.44 |
| Urban Lifestyle | OPEN | 2.45 |
| Need for Security | CONSERVATISM | 1.46 |
| Early Adopter Mentality | POWER | 1.25 |
| Travelling | THRILL | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.4% |
| Brazil | 4.6% |
| Colombia | 4.5% |
See YouTube Music audiences in other countries
More TV / music streaming audiences in Mexico
- Spotify (11,706,196)
- Netflix (8,214,149)
- HBO MAX (5,242,281)
- ANIMEFLV (4,392,120)
- Apple Music (3,320,975)
Frequently asked questions
How many fans does YouTube Music have in Mexico?
YouTube Music has an estimated audience of 4,691,353 people in Mexico, concentrated in Distrito Federal and State of Mexico.
What is the gender split and age of YouTube Music fans?
50.3% of YouTube Music fans are female, 49.7% are male, with an average age of 26.5 years.
Which brands do YouTube Music fans like most?
YouTube Music fans show strongest brand affinity for Real Madrid C.F. (1.96×), Roblox (3.73×), and FC Barcelona (1.77×) over the country average.
Where do YouTube Music fans live in Mexico?
YouTube Music fans in Mexico are most concentrated in Distrito Federal (reach 709,144), State of Mexico (reach 705,262), and Jalisco (reach 351,711). These three regions account for the largest share of the active audience.
What other brands do YouTube Music fans also like?
Beyond YouTube Music itself, the audience over-indexes on Roblox (3.73×), FC Barcelona (1.77×), UEFA Champions League (1.83×), and Club Tijuana (3.79×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for YouTube Music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.