A data profile of the people who buy, follow and care about YouTube Music in Mexico — modelled from more than twelve digital signal sources. YouTube Music has an estimated audience of 4,691,353 people in Mexico.
The average YouTube Music fan in Mexico is 26.5 years old, balanced, and lives primarily in Distrito Federal.
The audience is concentrated in Distrito Federal, State of Mexico, Jalisco.
Top brand affinities include Real Madrid C.F., Roblox, FIFA World Cup, with strongest over-indexing on Real Madrid C.F. (1.96× the country average).
Demographically, the YouTube Music audience skews balanced with an average age of 26.5, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical YouTube Music fan in Mexico is balanced, around 26.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Real Madrid C.F..
The key figures that characterise the YouTube Music profile in Mexico.
50.3% are female, 49.7% are male, average age 26.5.
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 26.5 |
| Estimated audience size | 4,691,353 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 63% | |
| 20-29 | 16% | |
| 30-39 | 9% | |
| 40-49 | 7% | |
| 50+ | 5% |
of the worldwide YouTube Music audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 19.2% |
| Colombia | 4.8% |
| Brazil | 4.4% |
Where the YouTube Music audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tabasco | ~200K | 1.75× | |
| 02 | Quintana Roo | ~200K | 1.66× | |
| 03 | Guanajuato | ~300K | 1.21× | |
| 04 | Distrito Federal | ~700K | 1.15× | |
| 05 | Michoacan de Ocampo | ~200K | 1.14× | |
| 06 | Puebla | ~300K | 1.11× | |
| 07 | Hidalgo | ~100K | 1.11× | |
| 08 | State of Mexico | ~700K | 1.09× | |
| 09 | Tlaxcala | ~60K | 1.06× | |
| 10 | Chiapas | ~100K | 1.03× | |
| 11 | Jalisco | ~400K | 1.02× | |
| 12 | Baja California | ~200K | 1.01× | |
| 13 | Chihuahua | ~200K | 0.99× | |
| 14 | Zacatecas | ~60K | 0.96× | |
| 15 | Veracruz (state) | ~300K | 0.92× | |
| 16 | Morelos | ~70K | 0.92× | |
| 17 | Guerrero | ~100K | 0.87× | |
| 18 | Nayarit | ~40K | 0.86× | |
| 19 | Coahuila de Zaragoza | ~100K | 0.84× | |
| 20 | Durango | ~50K | 0.82× | |
| 21 | Aguascalientes | ~50K | 0.82× | |
| 22 | Baja California Sur | ~30K | 0.81× | |
| 23 | Yucatan | ~70K | 0.76× | |
| 24 | Colima | ~20K | 0.74× | |
| 25 | Nuevo Leon | ~200K | 0.68× | |
| 26 | Campeche | ~20K | 0.66× |
The strongest cross-interests of the YouTube Music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Polo Ralph Lauren | Fashion & Accessoires | 4.88× | ||
| 02 | Independiente Santa Fe | Sports | 4.69× | ||
| 03 | SoundCloud | Music & Radio | 3.80× | ||
| 04 | Club Tijuana | Sports | 3.79× | ||
| 05 | Roblox | Games | 3.73× | ||
| 06 | Liverpool F.C. | Sports | 2.85× | ||
| 07 | Petco | Shopping | 2.30× | ||
| 08 | Manchester City F.C. | Sports | 2.24× | ||
| 09 | Tim Horton | Sports | 2.24× | ||
| 10 | Manchester United F.C. | Sports | 2.22× | ||
| 11 | ITunes | Music & Radio | 2.21× | ||
| 12 | Cars (film) | Movies & TV | 2.07× | ||
| 13 | Real Madrid C.F. | Sports | 1.96× | ||
| 14 | Apple Music | Music & Radio | 1.88× | ||
| 15 | FIFA World Cup | Sports | 1.85× | ||
| 16 | UEFA Champions League | Sports | 1.83× | ||
| 17 | Cristiano Ronaldo | Sports | 1.80× | ||
| 18 | FC Barcelona | Sports | 1.77× | ||
| 19 | Puma | Fashion & Accessoires | 1.69× | ||
| 20 | La Liga | Sports | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.35× | |
| Early Adopter Mentality | POWER | 1.16× | |
| Pet Ownership | JOY | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.54× | |
| Community Orientation | OPEN | 0.57× | |
| Tradition | CONSERVATISM | 0.63× |
YouTube Music has an estimated audience of 4,691,353 people in Mexico, concentrated in Distrito Federal and State of Mexico.
50.3% of YouTube Music fans are female, 49.7% are male, with an average age of 26.5 years.
YouTube Music fans show strongest brand affinity for Real Madrid C.F. (1.96×), Roblox (3.73×), and FIFA World Cup (1.85×) over the country average.
YouTube Music fans in Mexico are most concentrated in Distrito Federal (reach ~700K), State of Mexico (reach ~700K), and Jalisco (reach ~400K). These three regions account for the largest share of the active audience.
Beyond YouTube Music itself, the audience over-indexes on Roblox (3.73×), FIFA World Cup (1.85×), FC Barcelona (1.77×), and UEFA Champions League (1.83×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for YouTube Music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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