A data profile of the people who buy, follow and care about Twitch in United Kingdom — modelled from more than twelve digital signal sources. Twitch has an estimated audience of 4,019,964 people in United Kingdom.
The average Twitch fan in United Kingdom is 20.8 years old, more male, and lives primarily in England.
The audience is concentrated in England, North West, South East.
Top brand affinities include TikTok, FIFA World Cup, Minecraft, with strongest over-indexing on TikTok (2.6× the country average).
Demographically, the Twitch audience skews more male with an average age of 20.8, and over-indexes on personality traits such as Early Adopter Mentality, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Twitch fan in United Kingdom is more male, around 20.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for TikTok.
The key figures that characterise the Twitch profile in United Kingdom.
5.7% are female, 94.3% are male, average age 20.8.
| Metric | Value |
|---|---|
| Female | 5.7% |
| Male | 94.3% |
| Average age | 20.8 |
| Estimated audience size | 4,019,964 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 82% | |
| 20-29 | 18% | |
| 30-39 | 0% | |
| 40-49 | 0% | |
| 50+ | 0% |
of the worldwide Twitch audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 19.3% |
| Japan | 9.9% |
| China | 6.1% |
Where the Twitch audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East Midlands | ~400K | 1.33× | |
| 02 | North West | ~600K | 1.32× | |
| 03 | Wales | ~300K | 1.16× | |
| 04 | South West | ~400K | 1.11× | |
| 05 | Northern Ireland | ~100K | 1.08× | |
| 06 | East of England | ~400K | 1.07× | |
| 07 | South East | ~500K | 0.97× | |
| 08 | Scotland | ~400K | 0.96× | |
| 09 | North East | ~100K | 0.89× | |
| 10 | Yorkshire and the Humber | ~300K | 0.81× | |
| 11 | England | ~3M | 0.80× | |
| 12 | Greater London | ~400K | 0.74× | |
| 13 | West Midlands | ~100K | 0.74× |
The strongest cross-interests of the Twitch audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | PlayStation Store | Games | 6.82× | ||
| 02 | Minecraft | Games | 5.90× | ||
| 03 | FIFA (video game series) | Games | 3.15× | ||
| 04 | Roblox | Games | 3.13× | ||
| 05 | Call of Duty | Games | 2.80× | ||
| 06 | Fortnite | Games | 2.68× | ||
| 07 | Anime convention | Literature | 2.61× | ||
| 08 | TikTok | Internet & Social Media | 2.60× | ||
| 09 | Anime and manga fandom | Literature | 2.35× | ||
| 10 | EA Sports FC | Games | 2.19× | ||
| 11 | Mobile game | Games | 1.78× | ||
| 12 | Livemusic | Music & Radio | 1.74× | ||
| 13 | FIFA World Cup | Sports | 1.68× | ||
| 14 | Manchester City F.C. | Sports | 1.67× | ||
| 15 | BBC Sport | Sports | 1.64× | ||
| 16 | Manchester United F.C. | Sports | 1.61× | ||
| 17 | Newcastle United F.C. | Sports | 1.58× | ||
| 18 | Liverpool F.C. | Sports | 1.56× | ||
| 19 | UEFA Champions League | Sports | 1.53× | ||
| 20 | FIFA World Cup 2026 | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.34× | |
| DIY Mentality | THRILL | 1.04× | |
| Risk Appetite | THRILL | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.41× | |
| Spirituality | BALANCE | 0.41× | |
| Creativity | OPEN | 0.51× |
Twitch has an estimated audience of 4,019,964 people in United Kingdom, concentrated in England and North West.
5.7% of Twitch fans are female, 94.3% are male, with an average age of 20.8 years.
Twitch fans show strongest brand affinity for TikTok (2.6×), FIFA World Cup (1.68×), and Minecraft (5.9×) over the country average.
Twitch fans in United Kingdom are most concentrated in England (reach ~3M), North West (reach ~600K), and South East (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Twitch itself, the audience over-indexes on FIFA World Cup (1.68×), Minecraft (5.9×), Manchester United F.C. (1.61×), and FIFA World Cup 2026 (1.51×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Twitch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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