A data profile of the people who buy, follow and care about Call of Duty in United Kingdom — modelled from more than twelve digital signal sources. Call of Duty has an estimated audience of 3,300,771 people in United Kingdom.
The average Call of Duty fan in United Kingdom is 32.7 years old, more male, and lives primarily in England.
The audience is concentrated in England, North West, South East.
Top brand affinities include Mobile game, FIFA World Cup, Manchester United F.C., with strongest over-indexing on Mobile game (4.29× the country average).
Demographically, the Call of Duty audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Call of Duty fan in United Kingdom is more male, around 32.7 years old, with strong Social Media Usage tendencies and a notable affinity for Mobile game.
The key figures that characterise the Call of Duty profile in United Kingdom.
23.9% are female, 76.1% are male, average age 32.7.
| Metric | Value |
|---|---|
| Female | 23.9% |
| Male | 76.1% |
| Average age | 32.7 |
| Estimated audience size | 3,300,771 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 28% | |
| 30-39 | 18% | |
| 40-49 | 13% | |
| 50+ | 9% |
of the worldwide Call of Duty audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.0% |
| India | 8.2% |
| China | 5.5% |
Where the Call of Duty audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~2.5M | 1.75× | |
| 02 | North West | ~500K | 1.34× | |
| 03 | East Midlands | ~300K | 1.22× | |
| 04 | South West | ~300K | 1.05× | |
| 05 | East of England | ~300K | 1.01× | |
| 06 | North East | ~100K | 0.96× | |
| 07 | South East | ~400K | 0.90× | |
| 08 | Yorkshire and the Humber | ~200K | 0.87× | |
| 09 | Greater London | ~400K | 0.83× | |
| 10 | West Midlands | ~100K | 0.83× | |
| 11 | Wales | ~100K | 0.79× | |
| 12 | Northern Ireland | ~80K | 0.77× | |
| 13 | Scotland | ~200K | 0.70× |
The strongest cross-interests of the Call of Duty audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Twitch | Games | 4.64× | ||
| 02 | PC game | Games | 4.38× | ||
| 03 | Mobile game | Games | 4.29× | ||
| 04 | Electronic sports | Sports | 4.25× | ||
| 05 | Gaming computer | Technology & Electronics | 4.20× | ||
| 06 | Role-playing games | Games | 3.08× | ||
| 07 | Gamer | Games | 2.79× | ||
| 08 | Online games | Games | 2.71× | ||
| 09 | CrazyGames | Games | 2.71× | ||
| 10 | First-person shooter games | Games | 2.67× | ||
| 11 | TikTok | Internet & Social Media | 2.04× | ||
| 12 | Video games | Games | 1.94× | ||
| 13 | Manchester City F.C. | Sports | 1.93× | ||
| 14 | Wembley Stadium | Sports | 1.82× | ||
| 15 | Superman | Movies & TV | 1.79× | ||
| 16 | Manchester United F.C. | Sports | 1.77× | ||
| 17 | FIFA World Cup | Sports | 1.71× | ||
| 18 | FIFA World Cup 2026 | Sports | 1.66× | ||
| 19 | BBC Sport | Sports | 1.60× | ||
| 20 | Premier League | Sports | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.42× | |
| Early Adopter Mentality | POWER | 1.32× | |
| Patriotism | CONSERVATISM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.52× | |
| Tradition | CONSERVATISM | 0.63× | |
| Creativity | OPEN | 0.64× |
Call of Duty has an estimated audience of 3,300,771 people in United Kingdom, concentrated in England and North West.
23.9% of Call of Duty fans are female, 76.1% are male, with an average age of 32.7 years.
Call of Duty fans show strongest brand affinity for Mobile game (4.29×), FIFA World Cup (1.71×), and Manchester United F.C. (1.77×) over the country average.
Call of Duty fans in United Kingdom are most concentrated in England (reach ~2.5M), North West (reach ~500K), and South East (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Call of Duty itself, the audience over-indexes on FIFA World Cup (1.71×), Manchester United F.C. (1.77×), Twitch (4.64×), and TikTok (2.04×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Call of Duty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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