For marketing, sponsorship & live-entertainment teams
Every entity in this table has a full profile.
Age brackets, gender split, regional distribution down to postal code where available, and the brands this audience overindexes on — per country, for c. 300,000 brands, teams, artists and media properties across 200+ countries. Open in the browser, no login.
Trusted by teams at Volkswagen · DFB · Sony Music · Red Bull · Infront
How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated quarterly.
Audience size
Estimated number of unique people in United Kingdom who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United Kingdom. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United Kingdom, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United Kingdom. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | LLadbrokes | 7.2M | 54.0% | 44.2 | 31.6% | Gambling |
| 2 | EEA Sports FC | 4.7M | 15.5% | 29.9 | 26.9% | Video game |
| 3 | PPokémon | 4.4M | 3.5% | 33.1 | 39.9% | Animation |
| 4 | FFortnite | 3.7M | 3.6% | 33.1 | 27.5% | Shooter |
| 5 | MMeccha Chameleon | 3.4M | 12.8% | 30.4 | 30.9% | Video game |
| 6 | CCall of Duty | 3.3M | 4.0% | 33.4 | 23.9% | Shooter |
| 7 | SSolitaire | 3.1M | 7.7% | 41.3 | 65.1% | Card game |
| 8 | PPokémon (video game series) | 3M | 5.5% | — | — | Action-Adventure |
| 9 | CCars (video game) | 2.7M | 12.2% | 22.1 | 0.0% | |
| 10 | FFIFA (video game series) | 2.7M | 4.5% | 34.4 | 19.5% | Soccer |
| 11 | CCandy Crush Saga | 2.6M | 8.1% | 45.8 | 59.4% | Card game |
| 12 | LLeague of Legends | 2.5M | 3.1% | 32.8 | 28.9% | Online game |
| 13 | MMinecraft | 2.4M | 3.5% | 34.1 | 38.3% | Open world game |
| 14 | WWorld of Warcraft | 2.4M | 4.7% | 32.6 | 28.9% | Video game |
| 15 | RRoblox | 2.2M | 1.6% | 35.2 | 48.5% | Video game |
| 16 | HHogwarts Legacy | 2.1M | 7.8% | 35.0 | 47.4% | Video game |
| 17 | UUnibet | 2.1M | 10.4% | 43.1 | 31.1% | Gambling |
| 18 | TTombola (bingo company) | 2M | 10.1% | 44.6 | 57.7% | Gambling |
| 19 | PPac-Man (Atari 2600) | 2M | 7.8% | 31.9 | 50.7% | |
| 20 | LLegends (Magic: The Gathering) | 1.9M | 15.2% | — | — | |
| 21 | PPokerStars | 1.8M | 11.3% | 40.6 | 25.1% | |
| 22 | LLocker (cabinet) | 1.8M | 13.6% | 50.5 | 56.6% | |
| 23 | CCounter-Strike: Global Offensive | 1.7M | 4.0% | 31.9 | 26.8% | Shooter |
| 24 | AAssassin's Creed | 1.7M | 5.9% | 32.5 | 29.0% | Shooter |
| 25 | PPirates of the Caribbean (video game) | 1.6M | 11.5% | — | — | |
| 26 | SScrabble | 1.6M | 18.9% | 46.5 | 70.7% | Board game |
| 27 | TThe Sims | 1.4M | 8.1% | 35.9 | 52.8% | Simulation |
| 28 | SSportingbet | 1.4M | 9.2% | 42.7 | 33.0% | |
| 29 | TThe Legend of Zelda | 1.3M | 5.5% | 31.3 | 36.0% | Open world game |
| 30 | DDungeons & Dragons | 1.3M | 5.4% | 35.3 | 38.9% | |
| 31 | CChameleon (comics) | 1.2M | 10.7% | 50.0 | 100.0% | |
| 32 | TTetris (Game Boy) | 1.2M | 8.6% | 36.7 | 71.4% | |
| 33 | TThe Witcher | 1.2M | 4.9% | 32.9 | 35.7% | Open world game |
| 34 | RResistance (series) | 1.2M | 7.7% | 45.4 | 50.9% | |
| 35 | MMonopoly (game) | 1.2M | 7.3% | 38.2 | 49.1% | Board game |
| 36 | CCall of Duty | 1.1M | 3.8% | 30.9 | 22.3% | Shooter |
| 37 | CCivilization | 1.1M | 5.5% | 44.3 | 39.5% | Strategy |
| 38 | MMagic: The Gathering | 1.1M | 5.4% | 33.7 | 37.6% | |
| 39 | CCoin Master | 1.1M | 8.2% | 35.7 | 50.4% | Video game |
| 40 | TThe Last of Us | 1.1M | 4.9% | 35.8 | 32.2% | |
| 41 | FFinal Fantasy | 1.1M | 4.4% | 30.5 | 36.6% | Fantasy |
| 42 | CCookie Clickers | 1M | 17.8% | 25.9 | 38.1% | |
| 43 | HHalo (series) | 1M | 6.9% | 37.6 | 36.3% | Shooter |
| 44 | BBlack Jack 21 | 976k | 9.0% | 56.2 | 13.3% | Card game |
| 45 | GGrand Theft Auto VI | 944k | 6.1% | 26.0 | 21.9% | Video game |
| 46 | RRust | 928k | 4.0% | 48.8 | 46.3% | |
| 47 | BBaccarat | 922k | 5.5% | 38.1 | 34.0% | |
| 48 | CCall of Duty: Black Ops | 911k | 6.4% | 31.8 | 18.9% | Shooter |
| 49 | MMonster Hunter | 901k | 4.5% | 30.0 | 31.7% | |
| 50 | RResident Evil | 872k | 5.6% | 31.7 | 29.4% | Shooter |
| 51 | SSuper Mario Bros. | 838k | 4.1% | 32.9 | 36.7% | |
| 52 | EElden Ring | 786k | 5.6% | 31.9 | 31.7% | Video game |
| 53 | DDracula (Castlevania) | 786k | 13.0% | 23.0 | 70.9% | |
| 54 | PPlayStation UK | 779k | 92.8% | 34.3 | 15.1% | |
| 55 | DDead Island 2 | 747k | 7.8% | 39.0 | 33.0% | Video game |
| 56 | GGenshin Impact | 733k | 3.2% | 33.5 | 52.4% | Video game |
| 57 | BBattlefield (series) | 716k | 4.2% | 34.2 | 19.0% | Shooter |
| 58 | KKinky Boots (film) | 704k | 37.8% | 44.9 | 27.9% | |
| 59 | RRed Dead Redemption 2 | 701k | 6.4% | 32.5 | 23.4% | Video game |
| 60 | WWarcraft | 695k | 4.2% | 31.3 | 30.4% | |
| 61 | FFallout (series) | 686k | 5.5% | 31.3 | 28.8% | Open world game |
| 62 | AAngry Birds | 685k | 5.2% | 34.6 | 47.9% | Card game |
| 63 | MMagic Kingdom | 684k | 6.2% | 38.5 | 69.6% | |
| 64 | SSuper Mario | 677k | 3.5% | 35.1 | 42.5% | Video game |
| 65 | FFootball Manager | 668k | 10.9% | 38.3 | 19.6% | Video game |
| 66 | JJigsaw puzzle | 666k | 6.3% | 44.5 | 73.9% | Video game |
| 67 | HHow to Train Your Dragon (video game) | 665k | 13.5% | 22.7 | 27.1% | |
| 68 | CCall of Duty: Modern Warfare 3 | 662k | 6.2% | 30.7 | 23.3% | Shooter |
| 69 | WWordscapes | 656k | 9.8% | 46.9 | 70.3% | Video game |
| 70 | CCall of Duty: World at War | 654k | 8.1% | 32.7 | 20.8% | Shooter |
| 71 | CCraps | 642k | 10.0% | 51.5 | 93.6% | |
| 72 | AAnimal Crossing | 639k | 4.6% | 34.1 | 54.4% | Video game |
| 73 | HHalo: Combat Evolved | 639k | 11.7% | 40.5 | 58.2% | Shooter |
| 74 | PPinball | 637k | 6.7% | 42.0 | 30.0% | Video game |
| 75 | SSnake (video game) | 632k | 2.9% | 37.9 | 38.1% | |
| 76 | BBaldur's Gate 3 | 612k | 4.7% | 34.8 | 20.4% | Video game |
| 77 | FFinal Fantasy VII | 610k | 4.7% | 29.7 | 35.1% | Role playing |
| 78 | MMonster Hunter (video game) | 592k | 6.5% | 38.2 | 48.1% | |
| 79 | MMortal Kombat | 587k | 4.0% | 35.7 | 23.9% | Video game |
| 80 | DDiablo (series) | 586k | 5.3% | 33.1 | 33.4% | Action |
| 81 | GGrand Theft Auto (series) | 583k | 4.7% | 35.4 | 22.6% | Shooter |
| 82 | TThe Hobbit (2003 video game) | 574k | 8.3% | — | — | |
| 83 | CCyberpunk 2077 | 573k | 5.5% | 32.6 | 19.6% | Video game |
| 84 | PPikachu | 560k | 2.8% | 27.1 | 43.7% | |
| 85 | CCounter-Strike | 554k | 4.4% | 30.0 | 26.0% | Shooter |
| 86 | TThe Thing (video game) | 552k | 8.4% | 34.1 | 50.1% | Survival game |
| 87 | MMahjong | 546k | 3.9% | 44.2 | 60.9% | Video game |
| 88 | SSubway Surfers | 543k | 2.4% | 33.8 | 39.5% | Video game |
| 89 | PPokémon Go | 542k | 4.4% | 28.5 | 50.4% | Action-Adventure |
| 90 | CClash of Clans | 536k | 3.3% | 33.9 | 38.5% | Casual game |
| 91 | WWorld Series of Poker | 533k | 6.9% | 40.7 | 19.7% | Card game |
| 92 | RRed Dead Redemption | 533k | 4.9% | 34.6 | 18.4% | Video game |
| 93 | FFuture plc | 532k | 72.8% | 35.6 | 24.6% | |
| 94 | FFall Guys | 524k | 6.2% | 35.7 | 29.1% | Video game |
| 95 | BBrink (video game) | 522k | 11.7% | 47.5 | 59.6% | |
| 96 | IICarly (video game) | 515k | 7.1% | — | — | |
| 97 | FFinal Fantasy XIV | 514k | 5.5% | 29.9 | 35.1% | Role playing |
| 98 | CCluedo | 510k | 10.6% | 45.2 | 60.7% | Video game |
| 99 | FFishdom | 508k | 8.8% | 37.1 | 70.1% | Casual game |
| 100 | UUno (card game) | 498k | 2.1% | 37.7 | 57.7% | Card game |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular video / board games compiled?
Rascasse aggregates anonymized search-behavior signals across United Kingdom and ranks each video / board game by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is updated quarterly from the latest search-behavior data and re-published as a static page.
What is the largest video / board game in United Kingdom?
Ladbrokes currently leads with an estimated audience of 7.2M people in United Kingdom.