Popularity ranking · United Kingdom

The 100 most popular Social Media Influencers in United Kingdom

This curated ranking covers the 100 largest social media influencers in United Kingdom, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 686 social media influencers tracked in United Kingdom, the 100 ranked here account for the largest measured audience reach. Andrew Tate, Calvin Kleinen and Jake Paul lead the list with a combined estimated audience of 6.7M people. Across all 100 entries the average audience size is 232k, and the largest, Andrew Tate, reaches around 2.9M people in United Kingdom. Audience size is the estimated number of unique people in United Kingdom who actively engage with each social media influencer, derived from search demand signals. Rankings reflect search-behavior signals collected across United Kingdom and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in United Kingdom who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in United Kingdom. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in United Kingdom, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in United Kingdom. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
1 Andrew Tate 2.9M 24.0 10.7% Social media influencer
2 Calvin Kleinen 2.3M 40.0 53.1% Social media influencer
3 Jake Paul 1.4M 28.6 31.3% Social media influencer
4 Addison Rae 1.2M 29.3 66.5% Social media influencer
5 KSI 1.1M 29.4 29.6% Social media influencer
6 MrBeast 887k 22.2 23.0% Social media influencer
7 IShowSpeed 712k 25.4 58.7% Social media influencer
8 DAVE 668k 31.4 63.5% Social media influencer
9 Alix Earle 621k 27.6 61.1% Social media influencer
10 Sidemen 566k 32.6 43.6% Social media influencer
11 Skibidi Toilet 549k 32.7 44.2% Social media influencer
12 Belle Delphine 543k 26.9 55.1% Social media influencer
13 Kai Cenat 521k 39.2 30.8% Social media influencer
14 Harrison Sullivan 394k 33.1 57.9% Social media influencer
15 Alexa Chung 345k 41.1 86.0% Social media influencer
16 Joe Sugg 343k 25.2 78.4% Social media influencer
17 Corinna Kopf 327k 40.0 54.2% Social media influencer
18 Khaby Lame 294k 35.0 60.1% Social media influencer
19 Markiplier 263k 28.7 47.3% Social media influencer
20 The Body Coach 246k 40.7 78.2% Social media influencer
21 Tiwa Savage 244k 33.1 49.9% Social media influencer
22 Chiara Ferragni 228k 35.9 69.0% Social media influencer
23 SSSniperWolf 225k 28.4 43.3% Social media influencer
24 Rachel Zoe 218k 41.8 64.2% Social media influencer
25 Nara Smith 203k 29.3 69.3% Social media influencer

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this list of the most popular social media influencers compiled?

Rascasse aggregates anonymized search-behavior signals across United Kingdom and ranks each social media influencer by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest social media influencer in United Kingdom?

Andrew Tate currently leads with an estimated audience of 2.9M people in United Kingdom.

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