For marketing, sponsorship & live-entertainment teams
Every entity in this table has a full profile.
Age brackets, gender split, regional distribution down to postal code where available, and the brands this audience overindexes on — per country, for c. 300,000 brands, teams, artists and media properties across 200+ countries. Open in the browser, no login.
Trusted by teams at Volkswagen · DFB · Sony Music · Red Bull · Infront
How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated quarterly.
Audience size
Estimated number of unique people in United Kingdom who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United Kingdom. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United Kingdom, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United Kingdom. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | AAndrew Tate | 3.9M | 12.2% | 24.8 | 10.7% | Social media influencer |
| 2 | JJake Paul | 2.5M | 7.6% | 29.3 | 31.3% | Social media influencer |
| 3 | PPerez Hilton | 2.1M | 11.3% | 40.6 | 62.9% | Social media influencer |
| 4 | CCalvin Kleinen | 2.1M | 6.4% | 40.7 | 53.1% | Social media influencer |
| 5 | KKSI | 1.6M | 23.8% | 30.1 | 29.6% | Social media influencer |
| 6 | MMrBeast | 1.6M | 4.1% | 23.1 | 23.0% | Social media influencer |
| 7 | IIShowSpeed | 1.5M | 5.1% | 26.2 | 58.7% | Social media influencer |
| 8 | AAddison Rae | 1.5M | 7.1% | 30.1 | 66.5% | Social media influencer |
| 9 | AAlix Earle | 1.1M | 8.1% | 28.4 | 61.1% | Social media influencer |
| 10 | KKai Cenat | 983k | 5.3% | 39.9 | 30.8% | Social media influencer |
| 11 | SSidemen | 813k | 25.6% | 33.3 | 43.6% | Social media influencer |
| 12 | AAlexa Chung | 565k | 20.8% | 41.8 | 86.0% | Social media influencer |
| 13 | BBelle Delphine | 561k | 4.9% | 27.8 | 55.1% | Social media influencer |
| 14 | KKhaby Lame | 547k | 5.5% | 35.7 | 60.1% | Social media influencer |
| 15 | SSkibidi Toilet | 537k | 3.8% | 33.4 | 44.2% | Social media influencer |
| 16 | JJoe Sugg | 532k | 64.0% | 26.1 | 78.4% | Social media influencer |
| 17 | DDAVE | 527k | 10.9% | 32.2 | 63.5% | Social media influencer |
| 18 | CCorinna Kopf | 518k | 4.5% | 40.7 | 54.2% | Social media influencer |
| 19 | MMarkiplier | 494k | 5.4% | 29.5 | 47.3% | Social media influencer |
| 20 | NNara Smith | 471k | 8.7% | 30.0 | 69.3% | Social media influencer |
| 21 | HHarrison Sullivan | 407k | 48.3% | 33.9 | 57.9% | Social media influencer |
| 22 | KKylie Cantrall | 373k | 6.1% | 38.9 | 60.5% | Social media influencer |
| 23 | CCharli D'Amelio | 371k | 7.2% | 28.4 | 61.1% | Social media influencer |
| 24 | SSSSniperWolf | 365k | 6.3% | 29.2 | 43.3% | Social media influencer |
| 25 | LLinda Ikeji | 337k | 37.8% | 22.8 | 47.6% | Social media influencer |
| 26 | CChiara Ferragni | 330k | 2.3% | 36.6 | 69.0% | Social media influencer |
| 27 | TThe Body Coach | 325k | 69.5% | 41.3 | 78.2% | Social media influencer |
| 28 | TTalia Mar | 324k | 49.4% | 33.3 | 43.6% | Social media influencer |
| 29 | TTiwa Savage | 323k | 7.8% | 33.9 | 49.9% | Social media influencer |
| 30 | RRachel Zoe | 295k | 8.8% | 42.5 | 64.2% | Social media influencer |
| 31 | AAdin Ross | 249k | 5.3% | 38.0 | 31.9% | Social media influencer |
| 32 | YYoga With Adriene | 244k | 12.5% | 36.9 | 74.5% | Social media influencer |
| 33 | BBella Poarch | 202k | 3.7% | 30.1 | 66.5% | Social media influencer |
| 34 | VVictoria Swarovski | 189k | 4.3% | 41.3 | 59.2% | Social media influencer |
| 35 | DDapper Laughs | 187k | 85.8% | 44.1 | 53.0% | Social media influencer |
| 36 | VVikkstar | 185k | 32.9% | 33.3 | 43.6% | Social media influencer |
| 37 | HHank Green | 178k | 7.7% | 43.1 | 60.9% | Social media influencer |
| 38 | PPewDiePie | 176k | 6.9% | 21.0 | 34.7% | Social media influencer |
| 39 | SShane Dawson | 171k | 6.8% | 29.1 | 62.2% | Social media influencer |
| 40 | TTINI | 170k | 6.0% | 30.5 | 71.9% | Social media influencer |
| 41 | DDavid Dobrik | 164k | 6.5% | 33.9 | 64.4% | Social media influencer |
| 42 | CCrash Course (YouTube) | 159k | 16.3% | 42.8 | 50.7% | Social media influencer |
| 43 | SStable Ronaldo | 156k | 9.1% | 36.9 | 45.9% | Social media influencer |
| 44 | DDylan Mulvaney | 156k | 8.2% | 36.7 | 67.9% | Social media influencer |
| 45 | LLindsey Pelas | 150k | 7.3% | 37.6 | 0.0% | Social media influencer |
| 46 | KKurzgesagt | 145k | 7.8% | 43.6 | 49.5% | Social media influencer |
| 47 | Zzoella | 138k | 31.8% | 30.5 | 79.5% | Social media influencer |
| 48 | GGnu | 136k | 4.4% | 33.6 | 43.8% | Social media influencer |
| 49 | MMatthew Hussey | 133k | 15.6% | 37.7 | 77.3% | Social media influencer |
| 50 | LLele Pons | 128k | 2.8% | 26.7 | 63.9% | Social media influencer |
| 51 | BBrittany Furlan | 126k | 5.3% | 35.7 | 57.3% | Social media influencer |
| 52 | OOlivia Palermo | 125k | 6.5% | 39.9 | 72.0% | Social media influencer |
| 53 | SShroud | 125k | 5.6% | 34.2 | 44.9% | Social media influencer |
| 54 | AAlexis Ren | 120k | 4.8% | 24.4 | 67.1% | Social media influencer |
| 55 | Bbrent rivera | 119k | 6.8% | 26.1 | 76.8% | Social media influencer |
| 56 | LLilly Singh | 116k | 6.5% | 31.7 | 68.1% | Social media influencer |
| 57 | Vvince | 115k | 5.3% | 32.2 | 63.5% | Social media influencer |
| 58 | AAlfie Deyes | 115k | 51.9% | 26.9 | 84.3% | Social media influencer |
| 59 | JJeremy Fragrance | 111k | 4.2% | 37.8 | 67.5% | Social media influencer |
| 60 | AAdalia Rose | 106k | 11.5% | 36.0 | 60.3% | Social media influencer |
| 61 | KKylie Kelce | 103k | 4.0% | 44.6 | 51.1% | Social media influencer |
| 62 | JJenna Marbles | 101k | 6.2% | 37.3 | 61.4% | Social media influencer |
| 63 | VVsauce | 100k | 8.9% | 37.3 | 32.0% | Social media influencer |
| 64 | CChristina Grimmie | 99k | 6.4% | 29.4 | 78.6% | Social media influencer |
| 65 | AAli-A | 99k | 21.8% | 26.2 | 10.0% | Social media influencer |
| 66 | CCasey Neistat | 98k | 7.0% | 36.7 | 26.7% | Social media influencer |
| 67 | AAlica Schmidt | 98k | 3.7% | 38.7 | 51.3% | Social media influencer |
| 68 | DDude Perfect | 96k | 2.7% | 29.5 | 34.2% | Social media influencer |
| 69 | BBald and Bankrupt | 95k | 23.1% | 40.4 | 57.0% | Social media influencer |
| 70 | MMiranda Sings | 94k | 6.7% | 25.3 | 81.1% | Social media influencer |
| 71 | TTanya Burr | 94k | 44.1% | 36.5 | 80.3% | Social media influencer |
| 72 | LLindsey Stirling | 90k | 2.8% | 43.7 | 52.1% | Social media influencer |
| 73 | NNicola Cavanis | 90k | 3.6% | 23.3 | 84.4% | Social media influencer |
| 74 | TTobi Brown | 90k | 37.3% | 29.9 | 27.7% | Social media influencer |
| 75 | JJennaMarbles | 82k | 6.5% | 35.9 | 85.1% | Social media influencer |
| 76 | CChris Powell (personal trainer) | 79k | 22.8% | 39.9 | 54.7% | Social media influencer |
| 77 | ZZach King | 78k | 6.5% | 42.2 | 50.1% | Social media influencer |
| 78 | MMaul | 78k | 6.6% | 32.1 | 64.9% | Social media influencer |
| 79 | RRee Drummond | 76k | 5.1% | 41.8 | 74.0% | Social media influencer |
| 80 | RRosanna Pansino | 75k | 6.6% | 37.0 | 63.3% | Social media influencer |
| 81 | CCaspar Lee | 73k | 25.7% | 29.3 | 76.3% | Social media influencer |
| 82 | KKelly Wearstler | 73k | 6.5% | 41.7 | 64.0% | Social media influencer |
| 83 | CChloe Ting | 72k | 2.8% | 31.5 | 51.7% | Social media influencer |
| 84 | VVitaly Zdorovetskiy | 71k | 5.1% | 35.9 | 15.8% | Social media influencer |
| 85 | JJessica Nigri | 68k | 5.2% | 30.3 | 18.5% | Social media influencer |
| 86 | PPhil Lester | 65k | 19.2% | 20.8 | 88.9% | Social media influencer |
| 87 | MMarques Brownlee | 64k | 6.4% | 35.2 | 34.1% | Social media influencer |
| 88 | SSupercar Blondie | 62k | 11.0% | 40.7 | 35.2% | Social media influencer |
| 89 | BBlogilates | 61k | 5.3% | 37.9 | 54.1% | Social media influencer |
| 90 | NNash Grier | 60k | 6.0% | 24.3 | 73.5% | Social media influencer |
| 91 | MMKBHD | 59k | 5.6% | 38.2 | 44.8% | Social media influencer |
| 92 | NNikita Dragun | 58k | 5.6% | 33.8 | 79.4% | Social media influencer |
| 93 | SShmee150 | 57k | 28.3% | 36.9 | 13.8% | Social media influencer |
| 94 | RRoman Atwood | 56k | 7.3% | 34.3 | 29.2% | Social media influencer |
| 95 | MMasha | 54k | 2.1% | 30.8 | 65.5% | Social media influencer |
| 96 | TTess Holliday | 53k | 8.8% | 33.1 | 86.4% | Social media influencer |
| 97 | SSailor Jerry | 53k | 11.8% | 43.1 | 39.4% | Social media influencer |
| 98 | NNomi Ansari | 53k | 24.3% | 34.7 | 68.1% | Social media influencer |
| 99 | MMatilda Djerf | 52k | 6.9% | 42.2 | 64.0% | Social media influencer |
| 100 | FFouseyTUBE | 50k | 8.3% | 35.1 | 18.3% | Social media influencer |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular social media influencers compiled?
Rascasse aggregates anonymized search-behavior signals across United Kingdom and ranks each social media influencer by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is updated quarterly from the latest search-behavior data and re-published as a static page.
What is the largest social media influencer in United Kingdom?
Andrew Tate currently leads with an estimated audience of 3.9M people in United Kingdom.