Top 50 Social media influencers in United Kingdom
This curated ranking covers the 50 largest social media influencers in United Kingdom, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 676 social media influencers tracked in United Kingdom, the 50 ranked here account for the largest measured audience reach. Andrew Tate, Calvin Kleinen and Jake Paul lead the list with a combined estimated audience of 7,984,921 people. Across all 50 entries the average audience size is 452,640, and the largest, Andrew Tate, reaches around 4,595,816 people in United Kingdom. Audience size is the estimated number of unique people in United Kingdom who actively engage with each social media influencer, derived from search demand signals. Rankings reflect search-behavior signals collected across United Kingdom and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Andrew Tate |
4,595,816 | 12.8% | Social media influencer | Internet & Social Media |
| 2 |  Calvin Kleinen |
1,970,123 | 5.9% | Social media influencer | Internet & Social Media |
| 3 |  Jake Paul |
1,418,982 | 8.6% | Social media influencer | Internet & Social Media |
| 4 |  KSI |
1,239,963 | 22.9% | Social media influencer | Internet & Social Media |
| 5 |  MrBeast |
1,178,709 | 4.6% | Social media influencer | Internet & Social Media |
| 6 |  Addison Rae |
993,306 | 6.3% | Social media influencer | Movies & TV |
| 7 |  Skibidi Toilet |
920,848 | 5.5% | Social media influencer | Internet & Social Media |
| 8 |  The Body Coach |
767,401 | 87.9% | Social media influencer | Sports |
| 9 |  Belle Delphine |
737,638 | 6.3% | Social media influencer | Internet & Social Media |
| 10 |  IShowSpeed |
688,016 | 4.7% | Social media influencer | Internet & Social Media |
| 11 |  Kai Cenat |
640,791 | 4.9% | Social media influencer | Internet & Social Media |
| 12 |  Sidemen |
601,533 | 25.2% | Social media influencer | Internet & Social Media |
| 13 |  Alix Earle |
532,132 | 10.0% | Social media influencer | Internet & Social Media |
| 14 |  Corinna Kopf |
499,823 | 5.7% | Social media influencer | Internet & Social Media |
| 15 |  Alexa Chung |
322,982 | 20.9% | Social media influencer | Fashion & Accessoires |
| 16 |  Joe Sugg |
296,002 | 60.5% | Social media influencer | Internet & Social Media |
| 17 |  Nara Smith |
264,302 | 7.9% | Social media influencer | Internet & Social Media |
| 18 |  SSSniperWolf |
257,094 | 6.2% | Social media influencer | Internet & Social Media |
| 19 |  Tiwa Savage |
256,541 | 8.2% | Social media influencer | Music & Radio |
| 20 |  Chiara Ferragni |
252,938 | 2.3% | Social media influencer | Fashion & Accessoires |
| 21 |  Khaby Lame |
231,849 | 4.4% | Social media influencer | Internet & Social Media |
| 22 |  Talia Mar |
220,779 | 45.2% | Social media influencer | Internet & Social Media |
| 23 |  DAVE |
207,669 | 33.6% | Social media influencer | Internet & Social Media |
| 24 |  Timgioh |
203,065 | 3.9% | Social media influencer | Internet & Social Media |
| 25 |  Linda Ikeji |
202,282 | 32.5% | Social media influencer | Internet & Social Media |
| 26 |  Adin Ross |
200,427 | 5.4% | Social media influencer | Internet & Social Media |
| 27 |  David Dobrik |
190,572 | 7.5% | Social media influencer | Internet & Social Media |
| 28 |  Doug the Pug |
188,281 | 12.2% | Social media influencer | Internet & Social Media |
| 29 |  Markiplier |
172,564 | 5.0% | Social media influencer | Games |
| 30 |  Dylan Mulvaney |
156,855 | 8.6% | Social media influencer | Internet & Social Media |
| 31 |  Vikkstar |
155,861 | 35.4% | Social media influencer | Internet & Social Media |
| 32 |  Perez Hilton |
153,801 | 7.2% | Social media influencer | Internet & Social Media |
| 33 |  Yoga With Adriene |
149,370 | 12.4% | Social media influencer | Health |
| 34 |  Crash Course (YouTube) |
139,353 | 14.2% | Social media influencer | Internet & Social Media |
| 35 |  Bella Poarch |
124,748 | 2.6% | Social media influencer | Movies & TV |
| 36 |  Christina Grimmie |
120,717 | 6.6% | Social media influencer | Music & Radio |
| 37 |  Rachel Zoe |
119,215 | 7.3% | Social media influencer | Fashion & Accessoires |
| 38 |  Lindsey Pelas |
113,986 | 7.9% | Social media influencer | Internet & Social Media |
| 39 |  Chloe Ting |
109,689 | 3.3% | Social media influencer | Sports |
| 40 |  PewDiePie |
102,320 | 6.5% | Social media influencer | Games |
| 41 |  Shroud |
101,887 | 5.1% | Social media influencer | Internet & Social Media |
| 42 |  Ethan Payne |
99,283 | 42.2% | Social media influencer | Internet & Social Media |
| 43 |  Shane Dawson |
97,854 | 6.6% | Social media influencer | Internet & Social Media |
| 44 |  Brittany Furlan |
97,505 | 5.2% | Social media influencer | Internet & Social Media |
| 45 |  Vitaly Zdorovetskiy |
94,605 | 5.1% | Social media influencer | Internet & Social Media |
| 46 |  Alica Schmidt |
92,240 | 3.9% | Social media influencer | Sports |
| 47 |  Jenna Marbles |
90,835 | 6.0% | Social media influencer | Beauty & Wellness |
| 48 |  Dapper Laughs |
89,620 | 82.5% | Social media influencer | Internet & Social Media |
| 49 |  Nicola Cavanis |
86,967 | 4.2% | Social media influencer | Internet & Social Media |
| 50 |  Matthew Hussey |
82,881 | 14.4% | Social media influencer | Internet & Social Media |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across United Kingdom and ranks each social media influencer by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest social media influencer in United Kingdom?
Andrew Tate currently leads with an estimated audience of 4,595,816 people in United Kingdom.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across United Kingdom. Lists below 5 entries are not published. See methodology for full details.