A data profile of the people who buy, follow and care about Fortnite in United Kingdom — modelled from more than twelve digital signal sources. Fortnite has an estimated audience of 3,740,392 people in United Kingdom.
The average Fortnite fan in United Kingdom is 32.4 years old, more male, and lives primarily in England.
The audience is concentrated in England, North West, South East.
Top brand affinities include Manchester United F.C., TikTok, Manchester City F.C., with strongest over-indexing on Manchester United F.C. (1.67× the country average).
Demographically, the Fortnite audience skews more male with an average age of 32.4, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Fortnite fan in United Kingdom is more male, around 32.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Manchester United F.C..
The key figures that characterise the Fortnite profile in United Kingdom.
27.5% are female, 72.5% are male, average age 32.4.
| Metric | Value |
|---|---|
| Female | 27.5% |
| Male | 72.5% |
| Average age | 32.4 |
| Estimated audience size | 3,740,392 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 28% | |
| 30-39 | 18% | |
| 40-49 | 12% | |
| 50+ | 8% |
of the worldwide Fortnite audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.0% |
| India | 6.5% |
| China | 6.4% |
Where the Fortnite audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~500K | 1.27× | |
| 02 | East Midlands | ~300K | 1.22× | |
| 03 | East of England | ~400K | 1.12× | |
| 04 | South West | ~300K | 1.11× | |
| 05 | England | ~3M | 1.08× | |
| 06 | Wales | ~200K | 1.06× | |
| 07 | South East | ~500K | 1.01× | |
| 08 | Northern Ireland | ~100K | 1.01× | |
| 09 | North East | ~100K | 0.87× | |
| 10 | Scotland | ~300K | 0.86× | |
| 11 | Yorkshire and the Humber | ~300K | 0.85× | |
| 12 | West Midlands | ~100K | 0.80× | |
| 13 | Greater London | ~400K | 0.74× |
The strongest cross-interests of the Fortnite audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anime & Cosplay | Fashion & Accessoires | 4.26× | ||
| 02 | Epic Games | Games | 4.04× | ||
| 03 | Electronic sports | Sports | 3.78× | ||
| 04 | Twitch | Games | 3.64× | ||
| 05 | PC game | Games | 3.31× | ||
| 06 | Gaming computer | Technology & Electronics | 3.17× | ||
| 07 | Call of Duty | Games | 2.97× | ||
| 08 | Gamer | Games | 2.38× | ||
| 09 | Personal computer | Technology & Electronics | 2.16× | ||
| 10 | KPop Demon Hunters | Movies & TV | 2.03× | ||
| 11 | TikTok | Internet & Social Media | 1.88× | ||
| 12 | Manchester City F.C. | Sports | 1.86× | ||
| 13 | Mobile game | Games | 1.82× | ||
| 14 | Wembley Stadium | Sports | 1.77× | ||
| 15 | Hip hop music | Music & Radio | 1.69× | ||
| 16 | Manchester United F.C. | Sports | 1.67× | ||
| 17 | Rugby union | Sports | 1.67× | ||
| 18 | Team sport | Sports | 1.60× | ||
| 19 | Superman | Movies & TV | 1.51× | ||
| 20 | UEFA Champions League | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.29× | |
| Social Media Usage | JOY | 1.25× | |
| Risk Appetite | THRILL | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.56× | |
| Community Orientation | OPEN | 0.69× | |
| Sustainability | BALANCE | 0.71× |
Fortnite has an estimated audience of 3,740,392 people in United Kingdom, concentrated in England and North West.
27.5% of Fortnite fans are female, 72.5% are male, with an average age of 32.4 years.
Fortnite fans show strongest brand affinity for Manchester United F.C. (1.67×), TikTok (1.88×), and Manchester City F.C. (1.86×) over the country average.
Fortnite fans in United Kingdom are most concentrated in England (reach ~3M), North West (reach ~500K), and South East (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Fortnite itself, the audience over-indexes on TikTok (1.88×), Manchester City F.C. (1.86×), Twitch (3.64×), and Wembley Stadium (1.77×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Fortnite. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.