A data profile of the people who buy, follow and care about Personal computer in United Kingdom — modelled from more than twelve digital signal sources. Personal computer has an estimated audience of 6,363,654 people in United Kingdom.
The average Personal computer fan in United Kingdom is 40.5 years old, more male, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, South East.
Top brand affinities include Mobile game, Wikipedia, Google Drive, with strongest over-indexing on Mobile game (3.03× the country average).
Demographically, the Personal computer audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Personal computer fan in United Kingdom is more male, around 40.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Mobile game.
The key figures that characterise the Personal computer profile in United Kingdom.
39.5% are female, 60.5% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 39.5% |
| Male | 60.5% |
| Average age | 40.5 |
| Estimated audience size | 6,363,654 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 24% |
of the worldwide Personal computer audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 15.0% |
| India | 6.1% |
| Brazil | 4.6% |
Where the Personal computer audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~400K | 1.49× | |
| 02 | Yorkshire and the Humber | ~700K | 1.46× | |
| 03 | Wales | ~400K | 1.16× | |
| 04 | North East | ~300K | 1.13× | |
| 05 | Scotland | ~600K | 1.04× | |
| 06 | East of England | ~600K | 1.02× | |
| 07 | Northern Ireland | ~200K | 0.92× | |
| 08 | England | ~5M | 0.87× | |
| 09 | East Midlands | ~400K | 0.83× | |
| 10 | South East | ~700K | 0.82× | |
| 11 | South West | ~400K | 0.80× | |
| 12 | North West | ~300K | 0.47× |
The strongest cross-interests of the Personal computer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Steam | Games | 3.31× | ||
| 02 | Desktop computers | Technology & Electronics | 3.18× | ||
| 03 | Massively multiplayer online games | Games | 3.11× | ||
| 04 | Mobile game | Games | 3.03× | ||
| 05 | Wikipedia | Internet & Social Media | 2.83× | ||
| 06 | Google Drive | Technology & Electronics | 2.78× | ||
| 07 | Office 365 | Technology & Electronics | 2.59× | ||
| 08 | Computer hardware | Technology & Electronics | 2.42× | ||
| 09 | Laptop | Technology & Electronics | 2.40× | ||
| 10 | Google Maps | Internet & Social Media | 2.35× | ||
| 11 | Esso | Cars & Mobility | 2.29× | ||
| 12 | Betfair | Games | 2.05× | ||
| 13 | Online games | Games | 1.85× | ||
| 14 | Refrigerator | Home & Garden | 1.76× | ||
| 15 | Superman | Movies & TV | 1.64× | ||
| 16 | William Hill (bookmaker) | Games | 1.64× | ||
| 17 | Batman | Movies & TV | 1.63× | ||
| 18 | Internet & Social Media | 1.60× | |||
| 19 | National Lottery | Games | 1.54× | ||
| 20 | Hobby | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.59× | |
| Patriotism | CONSERVATISM | 1.43× | |
| Convenience Orientation | PREMIUM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.76× | |
| Creativity | OPEN | 0.78× | |
| Quality Awareness | PREMIUM | 0.82× |
Personal computer has an estimated audience of 6,363,654 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
39.5% of Personal computer fans are female, 60.5% are male, with an average age of 40.5 years.
Personal computer fans show strongest brand affinity for Mobile game (3.03×), Wikipedia (2.83×), and Google Drive (2.78×) over the country average.
Personal computer fans in United Kingdom are most concentrated in England (reach ~5M), Yorkshire and the Humber (reach ~700K), and South East (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Personal computer itself, the audience over-indexes on Wikipedia (2.83×), Google Drive (2.78×), Google Maps (2.35×), and Office 365 (2.59×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Personal computer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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