A data profile of the people who buy, follow and care about Personal computer in India — modelled from more than twelve digital signal sources. Personal computer has an estimated audience of 11,274,535 people in India.
Personal computer has an estimated audience of 11,274,535 people in India. 19.3% are female, 80.7% are male, average age 31.2. Top brand affinities: Superman, Instant messaging, Laptop, Game of Thrones, Videography.
Top brand affinities include Superman, Instant messaging, Laptop, with strongest over-indexing on Superman (1.5× the country average).
Demographically, the Personal computer audience skews more male with an average age of 31.2, and over-indexes on personality traits such as Early Adopter Mentality, Pet Ownership.
The typical Personal computer fan in India is more male, around 31.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Superman.
The key figures that characterise the Personal computer profile in India.
19.3% are female, 80.7% are male, average age 31.2.
| Metric | Value |
|---|---|
| Female | 19.3% |
| Male | 80.7% |
| Average age | 31.2 |
| Estimated audience size | 11,274,535 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 30% | |
| 30-39 | 17% | |
| 40-49 | 10% | |
| 50+ | 7% |
of the worldwide Personal computer audience comes from India.
| Country | Share |
|---|---|
| United States | 15.0% |
| India | 6.1% |
| Brazil | 4.6% |
The strongest cross-interests of the Personal computer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nvidia | Technology & Electronics | 3.38× | ||
| 02 | Counter-Strike: Global Offensive | Games | 2.99× | ||
| 03 | Intel | Technology & Electronics | 2.96× | ||
| 04 | Videography | Internet & Social Media | 2.37× | ||
| 05 | Fortnite | Games | 2.26× | ||
| 06 | Laptop | Technology & Electronics | 2.25× | ||
| 07 | Computer monitors | Technology & Electronics | 2.02× | ||
| 08 | Real property | Home & Garden | 1.95× | ||
| 09 | Desktop computers | Technology & Electronics | 1.89× | ||
| 10 | Instant messaging | Internet & Social Media | 1.73× | ||
| 11 | Proxy server | Internet & Social Media | 1.72× | ||
| 12 | OnePlus | Technology & Electronics | 1.67× | ||
| 13 | Stranger Things | Movies & TV | 1.62× | ||
| 14 | Linux | Technology & Electronics | 1.61× | ||
| 15 | Wikipedia | Internet & Social Media | 1.57× | ||
| 16 | Anthropology | Business & Career | 1.55× | ||
| 17 | Young's | Food & Beverages | 1.53× | ||
| 18 | Call of Duty | Games | 1.53× | ||
| 19 | Game of Thrones | Movies & TV | 1.51× | ||
| 20 | Superman | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.18× | |
| Pet Ownership | JOY | 1.16× | |
| Quality Awareness | PREMIUM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.66× | |
| Creativity | OPEN | 0.70× | |
| Social Media Usage | JOY | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Personal computer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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