A data profile of the people who buy, follow and care about Personal computer in Portugal — modelled from more than twelve digital signal sources. Personal computer has an estimated audience of 1,357,513 people in Portugal.
The average Personal computer fan in Portugal is 41.9 years old, more male, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Fnac, Linux, Radio, with strongest over-indexing on Fnac (2.03× the country average).
Demographically, the Personal computer audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
The typical Personal computer fan in Portugal is more male, around 41.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Fnac.
The key figures that characterise the Personal computer profile in Portugal.
40.8% are female, 59.2% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 40.8% |
| Male | 59.2% |
| Average age | 41.9 |
| Estimated audience size | 1,357,513 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide Personal computer audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 15.0% |
| India | 6.1% |
| Brazil | 4.6% |
Where the Personal computer audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Viana do Castelo District | ~50K | 1.42× | |
| 02 | Vila Real District | ~30K | 1.33× | |
| 03 | Coimbra District | ~90K | 1.31× | |
| 04 | Porto District | ~400K | 1.22× | |
| 05 | Leiria District | ~90K | 1.22× | |
| 06 | Santarém District | ~80K | 1.22× | |
| 07 | Viseu District | ~60K | 1.20× | |
| 08 | Aveiro District | ~100K | 1.19× | |
| 09 | Bragança District | ~20K | 1.18× | |
| 10 | Lisbon District | ~400K | 1.07× | |
| 11 | Castelo Branco District | ~30K | 1.07× | |
| 12 | Faro District | ~90K | 1.01× | |
| 13 | Setúbal District | ~100K | 0.85× | |
| 14 | Portalegre District | ~10K | 0.82× | |
| 15 | Beja District | ~20K | 0.81× | |
| 16 | Guarda District | ~10K | 0.81× | |
| 17 | Évora District | ~20K | 0.68× | |
| 18 | Azores | ~20K | 0.66× | |
| 19 | Madeira | ~20K | 0.53× |
The strongest cross-interests of the Personal computer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Asus | Technology & Electronics | 3.51× | ||
| 02 | Linux | Technology & Electronics | 3.49× | ||
| 03 | Epic Games | Games | 2.99× | ||
| 04 | Headphones | Technology & Electronics | 2.57× | ||
| 05 | League of Legends | Games | 2.47× | ||
| 06 | Web application | Technology & Electronics | 2.46× | ||
| 07 | Fortnite | Games | 2.37× | ||
| 08 | Steam | Games | 2.08× | ||
| 09 | Xiaomi | Technology & Electronics | 2.06× | ||
| 10 | Bluetooth | Technology & Electronics | 2.06× | ||
| 11 | Fnac | Shopping | 2.03× | ||
| 12 | Local news | News | 1.96× | ||
| 13 | Laptop | Technology & Electronics | 1.92× | ||
| 14 | First-person shooter games | Games | 1.75× | ||
| 15 | Computer hardware | Technology & Electronics | 1.69× | ||
| 16 | Viral video | Internet & Social Media | 1.63× | ||
| 17 | Role-playing games | Games | 1.63× | ||
| 18 | Radio | Technology & Electronics | 1.61× | ||
| 19 | Online games | Games | 1.53× | ||
| 20 | Gambling | Games | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.42× | |
| Risk Appetite | THRILL | 1.23× | |
| Career Orientation | POWER | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.57× | |
| Tradition | CONSERVATISM | 0.65× | |
| Creativity | OPEN | 0.73× |
Personal computer has an estimated audience of 1,357,513 people in Portugal, concentrated in Lisbon District and Porto District.
40.8% of Personal computer fans are female, 59.2% are male, with an average age of 41.9 years.
Personal computer fans show strongest brand affinity for Fnac (2.03×), Linux (3.49×), and Radio (1.61×) over the country average.
Personal computer fans in Portugal are most concentrated in Lisbon District (reach ~400K), Porto District (reach ~400K), and Setúbal District (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Personal computer itself, the audience over-indexes on Linux (3.49×), Radio (1.61×), Computer hardware (1.69×), and Web application (2.46×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Personal computer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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