A data profile of the people who buy, follow and care about Computer hardware in Portugal — modelled from more than twelve digital signal sources. Computer hardware has an estimated audience of 1,987,325 people in Portugal.
The average Computer hardware fan in Portugal is 44.7 years old, more male, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Mobile device, Mobile game, Electronics, with strongest over-indexing on Mobile device (1.92× the country average).
Demographically, the Computer hardware audience skews more male with an average age of 44.7, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.
The typical Computer hardware fan in Portugal is more male, around 44.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Mobile device.
The key figures that characterise the Computer hardware profile in Portugal.
43.1% are female, 56.9% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 43.1% |
| Male | 56.9% |
| Average age | 44.7 |
| Estimated audience size | 1,987,325 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 32% |
of the worldwide Computer hardware audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 18.1% |
| Brazil | 6.2% |
| Italy | 5.2% |
Where the Computer hardware audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vila Real District | ~40K | 1.13× | |
| 02 | Castelo Branco District | ~40K | 1.10× | |
| 03 | Azores | ~60K | 1.06× | |
| 04 | Viana do Castelo District | ~50K | 1.06× | |
| 05 | Viseu District | ~70K | 1.04× | |
| 06 | Madeira | ~60K | 1.02× | |
| 07 | Coimbra District | ~100K | 0.99× | |
| 08 | Leiria District | ~100K | 0.98× | |
| 09 | Aveiro District | ~100K | 0.96× | |
| 10 | Braga District | ~200K | 0.95× | |
| 11 | Faro District | ~100K | 0.95× | |
| 12 | Setúbal District | ~200K | 0.94× | |
| 13 | Porto District | ~400K | 0.91× | |
| 14 | Santarém District | ~90K | 0.91× | |
| 15 | Lisbon District | ~500K | 0.86× |
The strongest cross-interests of the Computer hardware audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Portable media players | Technology & Electronics | 2.77× | ||
| 02 | Financial technology | Business & Career | 2.55× | ||
| 03 | PC game | Games | 2.33× | ||
| 04 | Gaming computer | Technology & Electronics | 2.15× | ||
| 05 | Computer memory | Technology & Electronics | 2.10× | ||
| 06 | Smart device | Technology & Electronics | 2.10× | ||
| 07 | Twitch | Games | 2.06× | ||
| 08 | GPS devices | Technology & Electronics | 2.01× | ||
| 09 | Mobile game | Games | 1.98× | ||
| 10 | High tech | Technology & Electronics | 1.93× | ||
| 11 | Mobile device | Technology & Electronics | 1.92× | ||
| 12 | Audio equipment | Technology & Electronics | 1.86× | ||
| 13 | Xiaomi | Technology & Electronics | 1.83× | ||
| 14 | Gamer | Games | 1.72× | ||
| 15 | Chat GPT | Technology & Electronics | 1.69× | ||
| 16 | Personal computer | Technology & Electronics | 1.69× | ||
| 17 | Computer processors | Technology & Electronics | 1.59× | ||
| 18 | Database | Technology & Electronics | 1.57× | ||
| 19 | Computing | Technology & Electronics | 1.55× | ||
| 20 | Electronics | Technology & Electronics | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.40× | |
| Need for Security | CONSERVATISM | 1.07× | |
| Social Media Usage | JOY | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.79× | |
| Mindfulness | BALANCE | 0.80× | |
| Spirituality | BALANCE | 0.82× |
Computer hardware has an estimated audience of 1,987,325 people in Portugal, concentrated in Lisbon District and Porto District.
43.1% of Computer hardware fans are female, 56.9% are male, with an average age of 44.7 years.
Computer hardware fans show strongest brand affinity for Mobile device (1.92×), Mobile game (1.98×), and Electronics (1.52×) over the country average.
Computer hardware fans in Portugal are most concentrated in Lisbon District (reach ~500K), Porto District (reach ~400K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Computer hardware itself, the audience over-indexes on Mobile game (1.98×), Electronics (1.52×), Chat GPT (1.69×), and Twitch (2.06×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Computer hardware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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