A data profile of the people who buy, follow and care about Gamer in Portugal — modelled from more than twelve digital signal sources. Gamer has an estimated audience of 1,494,753 people in Portugal.
The average Gamer fan in Portugal is 38.9 years old, more male, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Steam, Fortnite, Computer hardware, with strongest over-indexing on Steam (3.2× the country average).
Demographically, the Gamer audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Gamer fan in Portugal is more male, around 38.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Steam.
The key figures that characterise the Gamer profile in Portugal.
36.5% are female, 63.5% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 36.5% |
| Male | 63.5% |
| Average age | 38.9 |
| Estimated audience size | 1,494,753 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 20% | |
| 30-39 | 17% | |
| 40-49 | 18% | |
| 50+ | 22% |
of the worldwide Gamer audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 16.6% |
| India | 7.0% |
| China | 6.6% |
Where the Gamer audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Setúbal District | ~200K | 1.38× | |
| 02 | Porto District | ~400K | 1.18× | |
| 03 | Santarém District | ~80K | 1.18× | |
| 04 | Aveiro District | ~100K | 1.11× | |
| 05 | Lisbon District | ~500K | 1.08× | |
| 06 | Azores | ~40K | 1.08× | |
| 07 | Braga District | ~200K | 1.05× | |
| 08 | Coimbra District | ~80K | 1.04× | |
| 09 | Leiria District | ~80K | 1.02× | |
| 10 | Viseu District | ~50K | 1.01× | |
| 11 | Faro District | ~100K | 0.99× | |
| 12 | Madeira | ~40K | 0.98× | |
| 13 | Viana do Castelo District | ~40K | 0.98× | |
| 14 | Beja District | ~20K | 0.98× | |
| 15 | Portalegre District | ~20K | 0.98× | |
| 16 | Castelo Branco District | ~30K | 0.97× | |
| 17 | Vila Real District | ~30K | 0.97× | |
| 18 | Bragança District | ~20K | 0.97× | |
| 19 | Évora District | ~30K | 0.96× | |
| 20 | Guarda District | ~20K | 0.96× |
The strongest cross-interests of the Gamer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Steam | Games | 3.20× | ||
| 02 | Counter-Strike: Global Offensive | Games | 3.20× | ||
| 03 | Electronic sports | Sports | 3.20× | ||
| 04 | League of Legends | Games | 3.06× | ||
| 05 | Fortnite | Games | 2.95× | ||
| 06 | Xbox | Games | 2.73× | ||
| 07 | Call of Duty | Games | 2.53× | ||
| 08 | FIFA (video game series) | Games | 2.26× | ||
| 09 | Role-playing games | Games | 2.16× | ||
| 10 | Strategy games | Games | 1.93× | ||
| 11 | First-person shooter games | Games | 1.80× | ||
| 12 | Online games | Games | 1.80× | ||
| 13 | Manchester City F.C. | Sports | 1.80× | ||
| 14 | Gambling | Games | 1.79× | ||
| 15 | Bundesliga | Sports | 1.78× | ||
| 16 | Computer hardware | Technology & Electronics | 1.72× | ||
| 17 | Manga | Literature | 1.68× | ||
| 18 | Viral video | Internet & Social Media | 1.61× | ||
| 19 | BP | Cars & Mobility | 1.57× | ||
| 20 | Premier League | Sports | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.39× | |
| Risk Appetite | THRILL | 1.34× | |
| Career Orientation | POWER | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.56× | |
| Need for Security | CONSERVATISM | 0.56× | |
| Family Orientation | CONSERVATISM | 0.67× |
Gamer has an estimated audience of 1,494,753 people in Portugal, concentrated in Lisbon District and Porto District.
36.5% of Gamer fans are female, 63.5% are male, with an average age of 38.9 years.
Gamer fans show strongest brand affinity for Steam (3.2×), Fortnite (2.95×), and Computer hardware (1.72×) over the country average.
Gamer fans in Portugal are most concentrated in Lisbon District (reach ~500K), Porto District (reach ~400K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Gamer itself, the audience over-indexes on Fortnite (2.95×), Computer hardware (1.72×), League of Legends (3.06×), and Role-playing games (2.16×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Gamer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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