A data profile of the people who buy, follow and care about Premier League in Portugal — modelled from more than twelve digital signal sources. Premier League has an estimated audience of 1,655,966 people in Portugal.
The average Premier League fan in Portugal is 38.0 years old, more male, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Betano, UEFA Champions League, A Bola, with strongest over-indexing on Betano (2.53× the country average).
Demographically, the Premier League audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Risk Appetite, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Premier League fan in Portugal is more male, around 38.0 years old, with strong Risk Appetite tendencies and a notable affinity for Betano.
The key figures that characterise the Premier League profile in Portugal.
32.3% are female, 67.7% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 32.3% |
| Male | 67.7% |
| Average age | 38.0 |
| Estimated audience size | 1,655,966 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 21% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 19% |
of the worldwide Premier League audience comes from Portugal.
| Country | Share |
|---|---|
| United Kingdom | 9.6% |
| United States | 7.3% |
| Brazil | 5.8% |
Where the Premier League audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Setúbal District | ~300K | 1.58× | |
| 02 | Lisbon District | ~800K | 1.57× | |
| 03 | Faro District | ~200K | 1.57× | |
| 04 | Porto District | ~400K | 1.20× | |
| 05 | Santarém District | ~90K | 1.20× | |
| 06 | Aveiro District | ~100K | 1.08× | |
| 07 | Leiria District | ~100K | 1.07× | |
| 08 | Coimbra District | ~90K | 1.07× | |
| 09 | Braga District | ~200K | 1.04× | |
| 10 | Madeira | ~50K | 1.04× | |
| 11 | Évora District | ~30K | 0.89× | |
| 12 | Viseu District | ~50K | 0.88× | |
| 13 | Viana do Castelo District | ~40K | 0.87× | |
| 14 | Castelo Branco District | ~30K | 0.84× | |
| 15 | Vila Real District | ~20K | 0.82× | |
| 16 | Azores | ~30K | 0.77× | |
| 17 | Beja District | ~20K | 0.74× | |
| 18 | Bragança District | ~10K | 0.72× | |
| 19 | Portalegre District | ~10K | 0.68× | |
| 20 | Guarda District | ~10K | 0.63× |
The strongest cross-interests of the Premier League audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Liverpool F.C. | Sports | 3.62× | ||
| 02 | UEFA Europa League | Sports | 3.51× | ||
| 03 | Neymar | Sports | 3.48× | ||
| 04 | Bundesliga | Sports | 2.96× | ||
| 05 | UEFA Champions League | Sports | 2.83× | ||
| 06 | Arsenal F.C. | Sports | 2.67× | ||
| 07 | Manchester City F.C. | Sports | 2.56× | ||
| 08 | FC Bayern Munich | Sports | 2.54× | ||
| 09 | Betano | Games | 2.53× | ||
| 10 | Serie A | Sports | 2.48× | ||
| 11 | La Liga | Sports | 2.39× | ||
| 12 | Manchester United F.C. | Sports | 2.29× | ||
| 13 | A Bola | Sports | 1.92× | ||
| 14 | O Jogo | Sports | 1.86× | ||
| 15 | Real Madrid C.F. | Sports | 1.77× | ||
| 16 | Portugal national football team | Sports | 1.73× | ||
| 17 | Cristiano Ronaldo | Sports | 1.70× | ||
| 18 | Betclic | Games | 1.62× | ||
| 19 | Mobile game | Games | 1.61× | ||
| 20 | Sporting Clube de Portugal | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.97× | |
| Social Media Usage | JOY | 0.93× | |
| Early Adopter Mentality | POWER | 0.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.53× | |
| Creativity | OPEN | 0.54× | |
| Mindfulness | BALANCE | 0.56× |
Premier League has an estimated audience of 1,655,966 people in Portugal, concentrated in Lisbon District and Porto District.
32.3% of Premier League fans are female, 67.7% are male, with an average age of 38.0 years.
Premier League fans show strongest brand affinity for Betano (2.53×), UEFA Champions League (2.83×), and A Bola (1.92×) over the country average.
Premier League fans in Portugal are most concentrated in Lisbon District (reach ~800K), Porto District (reach ~400K), and Setúbal District (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Premier League itself, the audience over-indexes on UEFA Champions League (2.83×), A Bola (1.92×), UEFA Europa League (3.51×), and Sporting Clube de Portugal (1.52×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Premier League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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