Gamer Audience in Mexico
Gamer has an estimated audience of 6,762,617 people in Mexico. 40.2% are female, 59.8% are male, average age 31.2. Top regions: State of Mexico, Nuevo Leon, Jalisco. Top brand affinities: Office 365, Google Drive, Twilight (series), Karl Marx, Fox News Channel.
The average Gamer fan in Mexico is 31.2 years old, more male, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Nuevo Leon, Jalisco. Top brand affinities include Office 365, Google Drive, Twilight (series), with strongest over-indexing on Office 365 (76.27× the country average). Demographically, the Gamer audience skews more male with an average age of 31.2, and over-indexes on personality traits such as Mindfulness, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 23 regions tracked by Rascasse.
Category: Games · Type: Topic
Demographics of Gamer fans
| Metric | Value |
|---|---|
| Female | 40.2% |
| Male | 59.8% |
| Average age | 31.2 |
| Estimated audience size | 6,762,617 |
Audience persona
The typical Gamer fan in Mexico is more male, around 31.2 years old, with strong Mindfulness tendencies and a notable affinity for Office 365.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 1,121,853 | 1.21× |
| Nuevo Leon | 681,426 | 1.68× |
| Jalisco | 550,246 | 1.1× |
| Veracruz (state) | 485,221 | 1.22× |
| Puebla | 468,575 | 1.31× |
| Guanajuato | 323,419 | 1.01× |
| Yucatan | 223,482 | 1.59× |
| Baja California | 209,857 | 0.75× |
| Chiapas | 209,195 | 1.03× |
| Chihuahua | 208,683 | 0.89× |
| Michoacan de Ocampo | 190,877 | 0.82× |
| Coahuila de Zaragoza | 177,012 | 0.87× |
| Hidalgo | 171,382 | 1.05× |
| Guerrero | 156,643 | 0.91× |
| Morelos | 107,864 | 0.92× |
| Aguascalientes | 87,369 | 1.02× |
| Durango | 71,401 | 0.76× |
| Zacatecas | 67,897 | 0.79× |
| Tlaxcala | 66,447 | 0.86× |
| Campeche | 49,440 | 0.96× |
| Nayarit | 48,502 | 0.74× |
| Baja California Sur | 40,868 | 0.76× |
| Colima | 32,992 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Office 365 | 76.27× | Technology & Electronics |
| Google Drive | 68.46× | Technology & Electronics |
| Twilight (series) | 55.12× | Movies & TV |
| Karl Marx | 92.17× | Literature |
| Fox News Channel | 118.49× | Movies & TV |
| Ayrton Senna | 82.88× | Sports |
| Tinder | 55.79× | Internet & Social Media |
| Ready Player One | 80.18× | Movies & TV |
| China Central Television | 51.72× | Movies & TV |
| Near field communication | 165.37× | Technology & Electronics |
| The Dubai Mall | 266.67× | Fashion & Accessoires |
| Pixel art | 173.15× | Arts & Culture |
| Eyeglass prescription | 160× | Health |
| Automated teller machine | 87.78× | Business & Career |
| Boomerang | 135.45× | Sports |
| Halloween costume | 106.75× | Kids & Family |
| Ketchup | 75.14× | Food & Beverages |
| Latte macchiato | 143.84× | Food & Beverages |
| Faro, Portugal | 149.91× | Travel & Leisure |
| Nutritionist | 39.73× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 17.53 |
| Risk Appetite | THRILL | 8.36 |
| Urban Lifestyle | OPEN | 2.11 |
| Need for Security | CONSERVATISM | 1.74 |
| Spirituality | BALANCE | 1.36 |
| Patriotism | CONSERVATISM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.6% |
| India | 7.0% |
| China | 6.6% |
See Gamer audiences in other countries
More Games audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
Frequently asked questions
How many fans does Gamer have in Mexico?
Gamer has an estimated audience of 6,762,617 people in Mexico, concentrated in State of Mexico and Nuevo Leon.
What is the gender split and age of Gamer fans?
40.2% of Gamer fans are female, 59.8% are male, with an average age of 31.2 years.
Which brands do Gamer fans like most?
Gamer fans show strongest brand affinity for Office 365 (76.27×), Google Drive (68.46×), and Twilight (series) (55.12×) over the country average.
Where do Gamer fans live in Mexico?
Gamer fans in Mexico are most concentrated in State of Mexico (reach 1,121,853), Nuevo Leon (reach 681,426), and Jalisco (reach 550,246). These three regions account for the largest share of the active audience.
What other brands do Gamer fans also like?
Beyond Gamer itself, the audience over-indexes on Google Drive (68.46×), Twilight (series) (55.12×), Karl Marx (92.17×), and Fox News Channel (118.49×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Gamer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.