A data profile of the people who buy, follow and care about Gamer in Mexico — modelled from more than twelve digital signal sources. Gamer has an estimated audience of 6,762,617 people in Mexico.
The average Gamer fan in Mexico is 31.2 years old, more male, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Nuevo Leon, Jalisco.
Top brand affinities include Catholic Church, Banana, Sarcasm, with strongest over-indexing on Catholic Church (2.75× the country average).
Demographically, the Gamer audience skews more male with an average age of 31.2, and over-indexes on personality traits such as Mindfulness, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 23 regions tracked by Rascasse.
The typical Gamer fan in Mexico is more male, around 31.2 years old, with strong Mindfulness tendencies and a notable affinity for Catholic Church.
The key figures that characterise the Gamer profile in Mexico.
40.2% are female, 59.8% are male, average age 31.2.
| Metric | Value |
|---|---|
| Female | 40.2% |
| Male | 59.8% |
| Average age | 31.2 |
| Estimated audience size | 6,762,617 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 40% | |
| 20-29 | 24% | |
| 30-39 | 17% | |
| 40-49 | 13% | |
| 50+ | 7% |
of the worldwide Gamer audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 16.6% |
| India | 7.0% |
| China | 6.6% |
Where the Gamer audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nuevo Leon | ~700K | 1.67× | |
| 02 | Yucatan | ~200K | 1.55× | |
| 03 | Puebla | ~500K | 1.29× | |
| 04 | State of Mexico | ~1M | 1.21× | |
| 05 | Veracruz (state) | ~500K | 1.21× | |
| 06 | Jalisco | ~500K | 1.10× | |
| 07 | Hidalgo | ~200K | 1.04× | |
| 08 | Chiapas | ~200K | 1.03× | |
| 09 | Aguascalientes | ~90K | 1.02× | |
| 10 | Guanajuato | ~300K | 1.01× | |
| 11 | Campeche | ~50K | 0.97× | |
| 12 | Guerrero | ~200K | 0.93× | |
| 13 | Morelos | ~100K | 0.93× | |
| 14 | Chihuahua | ~200K | 0.90× | |
| 15 | Coahuila de Zaragoza | ~200K | 0.89× | |
| 16 | Tlaxcala | ~70K | 0.89× | |
| 17 | Zacatecas | ~70K | 0.84× | |
| 18 | Michoacan de Ocampo | ~200K | 0.83× | |
| 19 | Colima | ~40K | 0.83× | |
| 20 | Baja California Sur | ~40K | 0.82× | |
| 21 | Durango | ~80K | 0.81× | |
| 22 | Nayarit | ~50K | 0.81× | |
| 23 | Baja California | ~200K | 0.77× |
The strongest cross-interests of the Gamer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Banana | Food & Beverages | 3.00× | ||
| 02 | Sarcasm | Politics & Society | 3.00× | ||
| 03 | Travel agency | Travel & Leisure | 3.00× | ||
| 04 | El País | News | 3.00× | ||
| 05 | Freeware | Technology & Electronics | 3.00× | ||
| 06 | Dentistry | Business & Career | 3.00× | ||
| 07 | Office 365 | Technology & Electronics | 3.00× | ||
| 08 | Google Drive | Technology & Electronics | 3.00× | ||
| 09 | Sexology | Kids & Family | 3.00× | ||
| 10 | Broadcasting of sports events | Movies & TV | 3.00× | ||
| 11 | Breastfeeding | Kids & Family | 3.00× | ||
| 12 | Twilight (series) | Movies & TV | 3.00× | ||
| 13 | captain america | Movies & TV | 3.00× | ||
| 14 | Avocado | Food & Beverages | 3.00× | ||
| 15 | Doctor of Medicine | Business & Career | 3.00× | ||
| 16 | Papaya | Food & Beverages | 3.00× | ||
| 17 | RT (TV network) | Movies & TV | 3.00× | ||
| 18 | Catholic Church | Politics & Society | 2.75× | ||
| 19 | Epic Games | Games | 2.14× | ||
| 20 | Game consoles | Technology & Electronics | 1.94× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.29× | |
| Risk Appetite | THRILL | 1.70× | |
| Need for Security | CONSERVATISM | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.68× | |
| Price Sensitivity | PREMIUM | 0.72× | |
| Creativity | OPEN | 0.81× |
Gamer has an estimated audience of 6,762,617 people in Mexico, concentrated in State of Mexico and Nuevo Leon.
40.2% of Gamer fans are female, 59.8% are male, with an average age of 31.2 years.
Gamer fans show strongest brand affinity for Catholic Church (2.75×), Banana (3×), and Sarcasm (3×) over the country average.
Gamer fans in Mexico are most concentrated in State of Mexico (reach ~1M), Nuevo Leon (reach ~700K), and Jalisco (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Gamer itself, the audience over-indexes on Banana (3×), Sarcasm (3×), Travel agency (3×), and El País (3×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Gamer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.