A data profile of the people who buy, follow and care about Gamer in India — modelled from more than twelve digital signal sources. Gamer has an estimated audience of 14,791,876 people in India.
Gamer has an estimated audience of 14,791,876 people in India. 23.2% are female, 76.8% are male, average age 29.2. Top brand affinities: Superman, Fortnite, Kolkata Knight Riders, Chennai, Rohit Sharma.
Top brand affinities include Superman, Fortnite, Kolkata Knight Riders, with strongest over-indexing on Superman (1.81× the country average).
Demographically, the Gamer audience skews more male with an average age of 29.2, and over-indexes on personality traits such as Pet Ownership, Early Adopter Mentality.
The typical Gamer fan in India is more male, around 29.2 years old, with strong Pet Ownership tendencies and a notable affinity for Superman.
The key figures that characterise the Gamer profile in India.
23.2% are female, 76.8% are male, average age 29.2.
| Metric | Value |
|---|---|
| Female | 23.2% |
| Male | 76.8% |
| Average age | 29.2 |
| Estimated audience size | 14,791,876 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 43% | |
| 20-29 | 30% | |
| 30-39 | 15% | |
| 40-49 | 7% | |
| 50+ | 6% |
of the worldwide Gamer audience comes from India.
| Country | Share |
|---|---|
| United States | 16.6% |
| India | 7.0% |
| China | 6.6% |
The strongest cross-interests of the Gamer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fortnite | Games | 3.40× | ||
| 02 | Counter-Strike: Global Offensive | Games | 3.35× | ||
| 03 | Steam | Games | 2.69× | ||
| 04 | Call of Duty | Games | 2.17× | ||
| 05 | Telegram | Internet & Social Media | 2.09× | ||
| 06 | Superman | Movies & TV | 1.81× | ||
| 07 | OPPO | Technology & Electronics | 1.81× | ||
| 08 | England cricket team | Sports | 1.78× | ||
| 09 | Batman | Movies & TV | 1.73× | ||
| 10 | Pakistan national cricket team | Sports | 1.70× | ||
| 11 | Big Bash League | Sports | 1.67× | ||
| 12 | Role-playing games | Games | 1.65× | ||
| 13 | BSE SENSEX | Business & Career | 1.62× | ||
| 14 | Alia Bhatt | Movies & TV | 1.60× | ||
| 15 | Salman Khan | Movies & TV | 1.57× | ||
| 16 | Shah Rukh Khan | Movies & TV | 1.54× | ||
| 17 | Ranveer Singh | Movies & TV | 1.53× | ||
| 18 | Kolkata Knight Riders | Sports | 1.52× | ||
| 19 | Chennai | Travel & Leisure | 1.51× | ||
| 20 | Rohit Sharma | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.30× | |
| Early Adopter Mentality | POWER | 1.30× | |
| Extroversion | THRILL | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.61× | |
| Creativity | OPEN | 0.66× | |
| Need for Security | CONSERVATISM | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Gamer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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