A data profile of the people who buy, follow and care about OPPO in India — modelled from more than twelve digital signal sources. OPPO has an estimated audience of 5,670,296 people in India.
The average OPPO fan in India is 26.2 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Gujarat, Maharashtra.
Top brand affinities include Indian Premier League, India national cricket team, TV, with strongest over-indexing on Indian Premier League (1.87× the country average).
Demographically, the OPPO audience skews more male with an average age of 26.2, and over-indexes on personality traits such as Social Media Usage, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical OPPO fan in India is more male, around 26.2 years old, with strong Social Media Usage tendencies and a notable affinity for Indian Premier League.
The key figures that characterise the OPPO profile in India.
25.6% are female, 74.4% are male, average age 26.2.
| Metric | Value |
|---|---|
| Female | 25.6% |
| Male | 74.4% |
| Average age | 26.2 |
| Estimated audience size | 5,670,296 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 56% | |
| 20-29 | 28% | |
| 30-39 | 10% | |
| 40-49 | 4% | |
| 50+ | 3% |
of the worldwide OPPO audience comes from India.
| Country | Share |
|---|---|
| India | 20.2% |
| Japan | 7.4% |
| China | 5.9% |
Where the OPPO audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Gujarat | ~400K | 2.83× | |
| 02 | Rajasthan | ~300K | 2.20× | |
| 03 | Madhya Pradesh | ~200K | 1.95× | |
| 04 | Uttar Pradesh | ~500K | 1.70× | |
| 05 | Chhattisgarh | ~50K | 1.34× | |
| 06 | Bihar | ~100K | 1.32× | |
| 07 | Haryana | ~90K | 1.28× | |
| 08 | Punjab (region) | ~100K | 1.27× | |
| 09 | Maharashtra | ~300K | 1.21× | |
| 10 | Assam | ~60K | 0.98× | |
| 11 | Uttarakhand | ~30K | 0.96× | |
| 12 | Jharkhand | ~40K | 0.88× | |
| 13 | Tripura | ~6K | 0.84× | |
| 14 | Himachal Pradesh | ~20K | 0.83× | |
| 15 | Karnataka | ~100K | 0.82× | |
| 16 | Odisha | ~50K | 0.80× | |
| 17 | Tamil Nadu | ~100K | 0.77× | |
| 18 | Jammu and Kashmir | ~20K | 0.77× | |
| 19 | Telangana | ~60K | 0.76× | |
| 20 | West Bengal | ~100K | 0.74× | |
| 21 | Andhra Pradesh | ~50K | 0.71× | |
| 22 | Meghalaya | ~4K | 0.70× | |
| 23 | Nagaland | ~2K | 0.61× | |
| 24 | Goa | ~3K | 0.57× | |
| 25 | Manipur | ~4K | 0.56× | |
| 26 | Arunachal Pradesh | ~2K | 0.54× | |
| 27 | Mizoram | ~2K | 0.53× | |
| 28 | Sikkim | ~1K | 0.48× | |
| 29 | Kerala | ~30K | 0.40× |
The strongest cross-interests of the OPPO audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vivo (telecommunications) | Technology & Electronics | 4.01× | ||
| 02 | Colors (TV channel) | Movies & TV | 2.23× | ||
| 03 | Option (finance) | Business & Career | 2.20× | ||
| 04 | Rajasthan Royals | Sports | 2.18× | ||
| 05 | Tamil cinema | Movies & TV | 2.16× | ||
| 06 | Card games | Games | 2.15× | ||
| 07 | Kolkata Knight Riders | Sports | 2.10× | ||
| 08 | Rohit Sharma | Sports | 2.10× | ||
| 09 | Electronics | Technology & Electronics | 2.09× | ||
| 10 | Royal Challengers Bangalore | Sports | 2.09× | ||
| 11 | Chennai Super Kings | Sports | 2.03× | ||
| 12 | India national cricket team | Sports | 2.01× | ||
| 13 | Tamil language | Politics & Society | 1.99× | ||
| 14 | Virat Kohli | Sports | 1.96× | ||
| 15 | Indian Premier League | Sports | 1.87× | ||
| 16 | TV | Movies & TV | 1.67× | ||
| 17 | Cinema of India | Movies & TV | 1.66× | ||
| 18 | Computers | Technology & Electronics | 1.64× | ||
| 19 | Cricket | Sports | 1.59× | ||
| 20 | Personal finance | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.47× | |
| Career Orientation | POWER | 1.24× | |
| Risk Appetite | THRILL | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.58× | |
| Sustainability | BALANCE | 0.65× | |
| Mindfulness | BALANCE | 0.65× |
OPPO's target market in India covers an estimated 5,670,296 people, concentrated in Uttar Pradesh and Gujarat.
25.6% of the OPPO audience are female, 74.4% are male, with an average age of 26.2 years.
OPPO fans show strongest brand affinity for Indian Premier League (1.87×), India national cricket team (2.01×), and TV (1.67×) over the country average.
OPPO fans in India are most concentrated in Uttar Pradesh (reach ~500K), Gujarat (reach ~400K), and Maharashtra (reach ~300K). These three regions account for the largest share of the active audience.
Beyond OPPO itself, the audience over-indexes on India national cricket team (2.01×), TV (1.67×), Virat Kohli (1.96×), and Chennai Super Kings (2.03×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for OPPO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.