OPPO Audience in United States

OPPO logo

OPPO has an estimated audience of 418,080 people in United States. 43.1% are female, 56.9% are male, average age 31.6. Top regions: California, Texas, New York. Top brand affinities: Music of Africa, Node.js, Funk ostentação, Afrobeat, Atmosphere (music group).

The average OPPO fan in United States is 31.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Music of Africa, Node.js, Funk ostentação, with strongest over-indexing on Music of Africa (78.4× the country average). Demographically, the OPPO audience skews more male with an average age of 31.6, and over-indexes on personality traits such as Travelling, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of OPPO fans

Demographic split for OPPO audience in United States
MetricValue
Female43.1%
Male56.9%
Average age31.6
Estimated audience size418,080

Audience persona

The typical OPPO fan in United States is more male, around 31.6 years old, with strong Travelling tendencies and a notable affinity for Music of Africa.

Top regions in United States

Top regions ranked by reach for OPPO in United States
RegionReachAffinity
California94,8042.06×
Texas43,9811.22×
New York35,9621.54×
Florida33,5021.18×
Illinois16,5021.18×
Georgia15,4781.2×
Virginia15,2381.5×
New Jersey14,7961.39×
Washington13,2121.58×
Pennsylvania12,5120.89×
North Carolina11,9700.95×
Ohio10,6630.83×
Massachusetts9,5211.16×
Arizona9,3161.09×
Michigan9,2940.85×
Tennessee7,3320.87×
Oregon7,1341.49×
Maryland7,0610.98×
Indiana6,6850.88×
Colorado6,3970.97×
Missouri5,4950.82×
Minnesota5,2050.87×
Nevada5,0961.26×
South Carolina5,0800.81×
Utah5,0531.35×
Wisconsin5,0370.8×
Kentucky4,8220.92×
Louisiana4,7500.88×
Alabama4,3400.74×
Oklahoma4,2290.91×
Connecticut3,9350.94×
Kansas3,1080.94×
Hawaii2,9831.66×
Arkansas2,6890.78×
Iowa2,6780.78×
Mississippi2,4930.72×
Washington, District of Columbia2,1601.72×
New Mexico1,8750.89×
Nebraska1,7660.84×
Idaho1,5390.73×
West Virginia1,2580.65×
New Hampshire1,1040.67×
Delaware1,0470.91×
Maine1,0130.68×
Rhode Island9750.73×
Montana8100.7×
Alaska7990.89×
South Dakota6730.7×
North Dakota5740.67×
Wyoming4360.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for OPPO audience
BrandAffinityCategory
Music of Africa78.4×Music & Radio
Node.js41.46×Technology & Electronics
Funk ostentação135.85×Music & Radio
Afrobeat25.68×Music & Radio
Atmosphere (music group)81.71×Music & Radio
Apple Store28.21×Shopping
Girls' Generation65.85×Music & Radio
Music education22.61×Music & Radio
Trixie Mattel92.18×Movies & TV
Hair Extensions16.99×Beauty & Wellness
Drama school63.43×Arts & Culture
Screenwriting28.59×Literature
Davido63.09×Music & Radio
Music of Bollywood55.85×Music & Radio
Urdu poetry61.93×Literature
Quinceañera (telenovela)22.27×Movies & TV
Mobile Accessories134.11×Technology & Electronics
Underground culture54.5×Politics & Society
TikTok8.11×Internet & Social Media
How to Train Your Dragon24.11×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by OPPO audience
TraitClusterScore
TravellingTHRILL1.64
Price SensitivityPREMIUM1.6
LGBTQ+ IdentityOPEN1.57
Risk AppetiteTHRILL1.55
Design AffinityPREMIUM1.28
SpiritualityBALANCE1.19

Worldwide distribution

Worldwide audience distribution share by country for OPPO
CountryShare
India20.5%
Japan7.4%
China6.0%

See OPPO audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does OPPO have in United States?

OPPO has an estimated audience of 418,080 people in United States, concentrated in California and Texas.

What is the gender split and age of OPPO fans?

43.1% of OPPO fans are female, 56.9% are male, with an average age of 31.6 years.

Which brands do OPPO fans like most?

OPPO fans show strongest brand affinity for Music of Africa (78.4×), Node.js (41.46×), and Funk ostentação (135.85×) over the country average.

Where do OPPO fans live in United States?

OPPO fans in United States are most concentrated in California (reach 94,804), Texas (reach 43,981), and New York (reach 35,962). These three regions account for the largest share of the active audience.

What other brands do OPPO fans also like?

Beyond OPPO itself, the audience over-indexes on Node.js (41.46×), Funk ostentação (135.85×), Afrobeat (25.68×), and Atmosphere (music group) (81.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for OPPO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.