Rascasse Audience Intelligence

OPPO Target Market in United States

A data profile of the people who buy, follow and care about OPPO in United States — modelled from more than twelve digital signal sources. OPPO has an estimated audience of 428,406 people in United States.

#4137among Brand in United States#1073in Technology & Electronics

The average OPPO fan in United States is 31.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Music of Africa, Node.js, Funk ostentação, with strongest over-indexing on Music of Africa (78.4× the country average).

Demographically, the OPPO audience skews more male with an average age of 31.6, and over-indexes on personality traits such as Career Orientation, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical OPPO fan in United States is more male, around 31.6 years old, with strong Career Orientation tendencies and a notable affinity for Music of Africa.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the OPPO profile in United States.

Audience size
428K
in United States
Gender
43.1%♀
56.9% male
Age
31.6
average years
Country rank
#40018
Brand in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of OPPO

43.1% are female, 56.9% are male, average age 31.6.

Fig. 02

Gender split

43.1%
Female
56.9%
Male
Demographic split for OPPO audience in United States
MetricValue
Female43.1%
Male56.9%
Average age31.6
Estimated audience size428,406
Fig. 03

Age distribution

Ø 31.6
average years
Age distribution of the OPPO audience in United States
Age bracketShare%
16-1940%
20-2924%
30-3916%
40-4912%
50+9%
Fig. 04

Worldwide distribution

1.5%

of the worldwide OPPO audience comes from United States.

Worldwide audience distribution share by country for OPPO
CountryShare
India20.2%
Japan7.4%
China5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the OPPO audience in United States is strongest.

Fig. 05

Top regions by affinity

OPPO customers by region in United States
#RegionReachAffinity×
01California~90K2.01×
02Louisiana~9K1.61×
03Hawaii~3K1.45×
04New York~30K1.42×
05Washington~10K1.37×
06Utah~5K1.35×
07Washington, District of Columbia~2K1.32×
08New Jersey~10K1.24×
09Virginia~10K1.23×
10Oregon~6K1.22×
11Nevada~5K1.14×
12Texas~40K1.12×
13Florida~30K1.12×
14Illinois~20K1.08×
15Georgia~10K1.07×
16Arizona~9K1.02×
17Massachusetts~8K1.01×
18Kentucky~5K1.01×
19Alaska<1K1.01×
20Connecticut~4K0.98×
21Tennessee~8K0.97×
22Maryland~7K0.97×
23Kansas~3K0.97×
24Wyoming<1K0.96×
25Delaware~1K0.95×
26South Dakota<1K0.95×
27Indiana~7K0.94×
28North Carolina~10K0.92×
29Colorado~6K0.92×
30Oklahoma~4K0.92×
31Montana~1K0.91×
32New Mexico~2K0.90×
33Pennsylvania~10K0.89×
34Nebraska~2K0.89×
35Idaho~2K0.89×
36Minnesota~5K0.88×
37North Dakota<1K0.88×
38Ohio~10K0.87×
39Missouri~6K0.87×
40Alabama~5K0.87×
41Rhode Island~1K0.87×
42Arkansas~3K0.86×
43Mississippi~3K0.86×
44West Virginia~2K0.85×
45Michigan~9K0.84×
46South Carolina~5K0.84×
47Wisconsin~5K0.83×
48Iowa~3K0.83×
49New Hampshire~1K0.81×
50Maine~1K0.81×
Fig. 06

Affinity by region

Affinity by region — OPPO, United States
0.81×1.00×2.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the OPPO audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for OPPO audience
#·InterestCategoryAffinity×
01Funk ostentaçãoMusic & Radio135.85×
02Mobile AccessoriesTechnology & Electronics134.11×
03Trixie MattelMovies & TV92.18×
04Atmosphere (music group)Music & Radio81.71×
05Music of AfricaMusic & Radio78.40×
06Girls' GenerationMusic & Radio65.85×
07Drama schoolArts & Culture63.43×
08DavidoMusic & Radio63.09×
09Urdu poetryLiterature61.93×
10Music of BollywoodMusic & Radio55.85×
11Underground culturePolitics & Society54.50×
12Node.jsTechnology & Electronics41.46×
13Jazz danceSports31.35×
14ScreenwritingLiterature28.59×
15Apple StoreShopping28.21×
16AfrobeatMusic & Radio25.68×
17Music educationMusic & Radio22.61×
18Quinceañera (telenovela)Movies & TV22.27×
19Hair ExtensionsBeauty & Wellness16.99×
20TikTokInternet & Social Media8.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the OPPO audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by OPPO audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER6.85×
TravellingTHRILL6.34×
MindfulnessBALANCE5.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by OPPO audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.69×
Family OrientationCONSERVATISM0.76×
Quality AwarenessPREMIUM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is OPPO's target market in United States?

OPPO's target market in United States covers an estimated 428,406 people, concentrated in California and Texas.

02

What is the gender split and age of OPPO customers?

43.1% of the OPPO audience are female, 56.9% are male, with an average age of 31.6 years.

03

Which brands do OPPO fans like most?

OPPO fans show strongest brand affinity for Music of Africa (78.4×), Node.js (41.46×), and Funk ostentação (135.85×) over the country average.

04

Where do OPPO fans live in United States?

OPPO fans in United States are most concentrated in California (reach ~90K), Texas (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do OPPO fans also like?

Beyond OPPO itself, the audience over-indexes on Node.js (41.46×), Funk ostentação (135.85×), Afrobeat (25.68×), and Atmosphere (music group) (81.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See OPPO audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for OPPO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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