A data profile of the people who buy, follow and care about Girls' Generation in United States — modelled from more than twelve digital signal sources. Girls' Generation has an estimated audience of 2,589,670 people in United States.
Girls' Generation has an estimated audience of 2,589,670 people in United States. 67.0% are female, 33.0% are male, average age 27.2. Top brand affinities: Lisa Rinna, BTS, Group buying, International education, Park Shin-hye.
Top brand affinities include Lisa Rinna, BTS, Group buying, with strongest over-indexing on Lisa Rinna (98.38× the country average).
Demographically, the Girls' Generation audience skews more female with an average age of 27.2, and over-indexes on personality traits such as Pet Ownership, Community Orientation.
The typical Girls' Generation fan in United States is more female, around 27.2 years old, with strong Pet Ownership tendencies and a notable affinity for Lisa Rinna.
The key figures that characterise the Girls' Generation profile in United States.
67.0% are female, 33.0% are male, average age 27.2.
| Metric | Value |
|---|---|
| Female | 67.0% |
| Male | 33.0% |
| Average age | 27.2 |
| Estimated audience size | 2,589,670 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 59% | |
| 20-29 | 18% | |
| 30-39 | 10% | |
| 40-49 | 6% | |
| 50+ | 6% |
of the worldwide Girls' Generation audience comes from United States.
| Country | Share |
|---|---|
| China | 31.3% |
| Japan | 27.8% |
| United States | 5.6% |
The strongest cross-interests of the Girls' Generation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lisa Rinna | Movies & TV | 98.38× | ||
| 02 | Park Shin-hye | Movies & TV | 72.55× | ||
| 03 | OPPO | Technology & Electronics | 65.85× | ||
| 04 | International education | Business & Career | 34.30× | ||
| 05 | BTS | Music & Radio | 31.13× | ||
| 06 | Group buying | Shopping | 29.54× | ||
| 07 | Boy band | Music & Radio | 25.01× | ||
| 08 | Allkpop | Music & Radio | 24.71× | ||
| 09 | Liv Tyler | Movies & TV | 23.81× | ||
| 10 | Park Ji-min | Music & Radio | 22.76× | ||
| 11 | Mercedes AMG Petronas F1 | Sports | 21.85× | ||
| 12 | IU (singer) | Music & Radio | 20.96× | ||
| 13 | Taron Egerton | Movies & TV | 19.68× | ||
| 14 | Disneyland Paris | Travel & Leisure | 14.10× | ||
| 15 | Rakuten | Shopping | 13.86× | ||
| 16 | Sharon Osbourne | Movies & TV | 11.79× | ||
| 17 | Anime and manga fandom | Literature | 10.29× | ||
| 18 | Google Drive | Technology & Electronics | 7.28× | ||
| 19 | Electronic dance music | Music & Radio | 6.92× | ||
| 20 | Broadway theatre | Travel & Leisure | 6.17× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 2.13× | |
| Community Orientation | OPEN | 2.00× | |
| Mindfulness | BALANCE | 1.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.58× | |
| Need for Security | CONSERVATISM | 0.68× | |
| Individualism | JOY | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Girls' Generation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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