Girls' Generation Audience in United States
Girls' Generation has an estimated audience of 2,589,670 people in United States. 67.0% are female, 33.0% are male, average age 27.2. Top brand affinities: Liv Tyler, Lisa Rinna, Jollibee, Park Shin-hye, BTS.
Top brand affinities include Liv Tyler, Lisa Rinna, Jollibee, with strongest over-indexing on Liv Tyler (69.03× the country average). Demographically, the Girls' Generation audience skews more female with an average age of 27.2, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability.
Category: Music & Radio · Type: Person
Demographics of Girls' Generation fans
| Metric | Value |
|---|---|
| Female | 67.0% |
| Male | 33.0% |
| Average age | 27.2 |
| Estimated audience size | 2,589,670 |
Audience persona
The typical Girls' Generation fan in United States is more female, around 27.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Liv Tyler.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Liv Tyler | 69.03× | Movies & TV |
| Lisa Rinna | 51.53× | Movies & TV |
| Jollibee | 23.14× | Food & Beverages |
| Park Shin-hye | 89.76× | Movies & TV |
| BTS | 22.29× | Music & Radio |
| Group buying | 25.4× | Shopping |
| Indeed.com | 6.76× | Business & Career |
| Astro (Malaysian satellite television) | 31.48× | Movies & TV |
| Allkpop | 21.53× | Music & Radio |
| JD Sports | 15.9× | Shopping |
| Telegram | 14.93× | Internet & Social Media |
| OtterBox | 22.36× | Technology & Electronics |
| Rakuten | 12.73× | Shopping |
| Google Drive | 4.62× | Technology & Electronics |
| Redbubble | 22.28× | Literature |
| Sharon Osbourne | 13.18× | Movies & TV |
| Uniqlo | 9.11× | Shopping |
| Anime and manga fandom | 6.33× | Literature |
| Philippine Airlines | 25.02× | Travel & Leisure |
| Kia Sportage | 20× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 3.54 |
| Sustainability | BALANCE | 1.44 |
| Pet Ownership | JOY | 1.39 |
| Sports Activity | POWER | 1.29 |
| Early Adopter Mentality | POWER | 1.29 |
| Community Orientation | OPEN | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 31.3% |
| Japan | 27.8% |
| United States | 5.6% |
See Girls' Generation audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Girls' Generation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.