Girls' Generation Audience in United States

Girls' Generation has an estimated audience of 2,589,670 people in United States. 67.0% are female, 33.0% are male, average age 27.2. Top brand affinities: Liv Tyler, Lisa Rinna, Jollibee, Park Shin-hye, BTS.

Top brand affinities include Liv Tyler, Lisa Rinna, Jollibee, with strongest over-indexing on Liv Tyler (69.03× the country average). Demographically, the Girls' Generation audience skews more female with an average age of 27.2, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability.

Category: Music & Radio · Type: Person

Demographics of Girls' Generation fans

Demographic split for Girls' Generation audience in United States
MetricValue
Female67.0%
Male33.0%
Average age27.2
Estimated audience size2,589,670

Audience persona

The typical Girls' Generation fan in United States is more female, around 27.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Liv Tyler.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Girls' Generation audience
BrandAffinityCategory
Liv Tyler69.03×Movies & TV
Lisa Rinna51.53×Movies & TV
Jollibee23.14×Food & Beverages
Park Shin-hye89.76×Movies & TV
BTS22.29×Music & Radio
Group buying25.4×Shopping
Indeed.com6.76×Business & Career
Astro (Malaysian satellite television)31.48×Movies & TV
Allkpop21.53×Music & Radio
JD Sports15.9×Shopping
Telegram14.93×Internet & Social Media
OtterBox22.36×Technology & Electronics
Rakuten12.73×Shopping
Google Drive4.62×Technology & Electronics
Redbubble22.28×Literature
Sharon Osbourne13.18×Movies & TV
Uniqlo9.11×Shopping
Anime and manga fandom6.33×Literature
Philippine Airlines25.02×Travel & Leisure
Kia Sportage20×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Girls' Generation audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.54
SustainabilityBALANCE1.44
Pet OwnershipJOY1.39
Sports ActivityPOWER1.29
Early Adopter MentalityPOWER1.29
Community OrientationOPEN1.22

Worldwide distribution

Worldwide audience distribution share by country for Girls' Generation
CountryShare
China31.3%
Japan27.8%
United States5.6%

See Girls' Generation audiences in other countries

More Music & Radio audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Girls' Generation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.