Rakuten Audience in United States

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Rakuten has an estimated audience of 7,592,777 people in United States. 55.3% are female, 44.7% are male, average age 33.7. Top regions: California, New York, Texas. Top brand affinities: Este, Veneto, Perfume (Japanese band), Beams, The Holiday, Shōjo manga.

The average Rakuten fan in United States is 33.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Este, Veneto, Perfume (Japanese band), Beams, with strongest over-indexing on Este, Veneto (29.38× the country average). Demographically, the Rakuten audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Video game

Demographics of Rakuten fans

Demographic split for Rakuten audience in United States
MetricValue
Female55.3%
Male44.7%
Average age33.7
Estimated audience size7,592,777

Audience persona

The typical Rakuten fan in United States is more female, around 33.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Este, Veneto.

Top regions in United States

Top regions ranked by reach for Rakuten in United States
RegionReachAffinity
California1,300,0291.56×
New York948,5102.24×
Texas573,8340.88×
Florida505,3650.98×
New Jersey463,2502.4×
Pennsylvania400,4511.57×
Illinois297,9711.18×
Virginia249,0961.35×
Massachusetts246,9491.65×
Georgia239,9271.03×
North Carolina236,9961.04×
Ohio230,5080.99×
Michigan215,9801.09×
Maryland184,5091.41×
Washington166,1451.09×
Arizona131,1250.85×
Connecticut124,0461.63×
Tennessee122,0540.8×
Wisconsin120,9781.06×
Indiana120,3800.87×
South Carolina103,7930.91×
Minnesota101,7800.94×
Missouri99,0590.81×
Alabama91,6310.86×
Colorado87,4240.73×
Kentucky83,1550.87×
Oregon77,6750.89×
Louisiana64,6290.66×
Nevada60,6760.83×
Utah48,3660.71×
Iowa48,1730.77×
Hawaii46,5631.43×
Oklahoma45,9020.54×
Kansas40,0300.67×
New Hampshire38,7991.3×
Arkansas38,7900.62×
Mississippi36,8490.59×
West Virginia31,9480.9×
Delaware29,8901.43×
Rhode Island29,2321.21×
Nebraska26,7860.7×
Washington, District of Columbia26,4051.16×
Maine24,8510.91×
Idaho22,5120.59×
New Mexico18,7300.49×
Vermont12,3270.92×
North Dakota11,3690.73×
South Dakota10,8720.62×
Montana10,7790.51×
Alaska9,3840.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rakuten audience
BrandAffinityCategory
Este, Veneto29.38×Travel & Leisure
Perfume (Japanese band)24.52×Music & Radio
Beams25.09×Fashion & Accessoires
The Holiday14.93×Movies & TV
Shōjo manga14.79×Literature
BTS12.64×Music & Radio
JYP Entertainment21.16×Movies & TV
Labubu7.54×Kids & Family
Salaryman9.5×Business & Career
Allkpop12.94×Music & Radio
Yahoo!奇摩名人娛樂3.44×Internet & Social Media
Husband4.16×Kids & Family
Song Hye-kyo25.94×Fashion & Accessoires
Love marriage18.92×Kids & Family
Girls' Generation13.86×Music & Radio
Huda Beauty10.45×Beauty & Wellness
Japanese television drama13.65×Movies & TV
Chiang Mai16.69×Travel & Leisure
Enhypen12.94×Music & Radio
Mahidol University19.65×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rakuten audience
TraitClusterScore
Price SensitivityPREMIUM1.5
Quality AwarenessPREMIUM1.43
CreativityOPEN1.13
TravellingTHRILL1.13
IndulgenceJOY1.1
Convenience OrientationPREMIUM1.1

Worldwide distribution

Worldwide audience distribution share by country for Rakuten
CountryShare
Japan40.4%
United States16.5%
France12.9%

See Rakuten audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Rakuten have in United States?

Rakuten has an estimated audience of 7,592,777 people in United States, concentrated in California and New York.

What is the gender split and age of Rakuten fans?

55.3% of Rakuten fans are female, 44.7% are male, with an average age of 33.7 years.

Which brands do Rakuten fans like most?

Rakuten fans show strongest brand affinity for Este, Veneto (29.38×), Perfume (Japanese band) (24.52×), and Beams (25.09×) over the country average.

Where do Rakuten fans live in United States?

Rakuten fans in United States are most concentrated in California (reach 1,300,029), New York (reach 948,510), and Texas (reach 573,834). These three regions account for the largest share of the active audience.

What other brands do Rakuten fans also like?

Beyond Rakuten itself, the audience over-indexes on Perfume (Japanese band) (24.52×), Beams (25.09×), The Holiday (14.93×), and Shōjo manga (14.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rakuten. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.