Song Hye-kyo Audience in United States

Song Hye-kyo logo

Song Hye-kyo has an estimated audience of 767,929 people in United States. 67.5% are female, 32.5% are male, average age 26.8. Top regions: California, Texas, New York. Top brand affinities: Solitaire, Korea, Korean language, Kim Soo-hyun, Seoul.

The average Song Hye-kyo fan in United States is 26.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Solitaire, Korea, Korean language, with strongest over-indexing on Solitaire (22.57× the country average). Demographically, the Song Hye-kyo audience skews more female with an average age of 26.8, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model

Demographics of Song Hye-kyo fans

Demographic split for Song Hye-kyo audience in United States
MetricValue
Female67.5%
Male32.5%
Average age26.8
Estimated audience size767,929

Audience persona

The typical Song Hye-kyo fan in United States is more female, around 26.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Solitaire.

Top regions in United States

Top regions ranked by reach for Song Hye-kyo in United States
RegionReachAffinity
California211,7322.51×
Texas102,5721.55×
New York67,8721.58×
Florida57,5751.11×
New Jersey28,8131.48×
Illinois28,3551.11×
Washington27,4021.78×
Georgia27,1981.15×
Virginia25,8801.38×
North Carolina22,0010.95×
Pennsylvania20,1880.78×
Arizona17,9101.14×
Maryland17,0361.29×
Massachusetts16,7291.11×
Ohio15,8670.67×
Hawaii15,6914.75×
Michigan14,6990.73×
Minnesota13,6361.24×
Alabama11,9141.11×
Nevada11,5261.55×
Indiana10,9910.78×
Tennessee10,8560.7×
Colorado9,7340.8×
Oregon9,6451.1×
Missouri9,0980.73×
Wisconsin8,6470.75×
South Carolina7,4410.64×
Oklahoma7,3950.87×
Connecticut7,3070.95×
Louisiana7,2690.73×
Kentucky6,6380.69×
Utah6,4680.94×
Kansas4,8010.79×
Arkansas4,5480.72×
Iowa3,9490.62×
Mississippi3,9120.62×
New Mexico3,2300.84×
Nebraska2,6770.7×
Idaho2,4700.64×
Washington, District of Columbia2,2780.99×
Rhode Island1,8570.76×
Delaware1,7530.83×
West Virginia1,6150.45×
Alaska1,6110.98×
New Hampshire1,6110.53×
Maine1,2940.47×
South Dakota9210.52×
Montana8450.4×
North Dakota8440.53×
Vermont6520.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Song Hye-kyo audience
BrandAffinityCategory
Solitaire22.57×Games
Korea20.08×Travel & Leisure
Korean language17.76×Politics & Society
Kim Soo-hyun38.26×Movies & TV
Seoul10.78×Travel & Leisure
Lee Min-ho43.24×Fashion & Accessoires
Korean Series41.06×Movies & TV
Song Joong-ki47.24×Movies & TV
Park Bo-gum28.84×Movies & TV
Kim Woo-bin45.62×Movies & TV
PENTAGON20.58×Music & Radio
Korean movies34.63×Movies & TV
YouTube Music5.84×Internet & Social Media
Salaryman11.48×Business & Career
NCT (band)44.54×Music & Radio
Group buying14.73×Shopping
TOPIK55.45×Business & Career
Korean hip hop6.77×Music & Radio
MUJI 無印良品生活研究所26.37×Home & Garden
Busan27.08×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Song Hye-kyo audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.7
Community OrientationOPEN1.49
Luxury OrientationPREMIUM1.44
Design AffinityPREMIUM1.44
SustainabilityBALANCE1.32
Sports ActivityPOWER1.32

Worldwide distribution

Worldwide audience distribution share by country for Song Hye-kyo
CountryShare
Indonesia14.6%
India11.8%
United States10.1%

See Song Hye-kyo audiences in other countries

More Fashion model audiences in United States

Frequently asked questions

How many fans does Song Hye-kyo have in United States?

Song Hye-kyo has an estimated audience of 767,929 people in United States, concentrated in California and Texas.

What is the gender split and age of Song Hye-kyo fans?

67.5% of Song Hye-kyo fans are female, 32.5% are male, with an average age of 26.8 years.

Which brands do Song Hye-kyo fans like most?

Song Hye-kyo fans show strongest brand affinity for Solitaire (22.57×), Korea (20.08×), and Korean language (17.76×) over the country average.

Where do Song Hye-kyo fans live in United States?

Song Hye-kyo fans in United States are most concentrated in California (reach 211,732), Texas (reach 102,572), and New York (reach 67,872). These three regions account for the largest share of the active audience.

What other brands do Song Hye-kyo fans also like?

Beyond Song Hye-kyo itself, the audience over-indexes on Korea (20.08×), Korean language (17.76×), Kim Soo-hyun (38.26×), and Seoul (10.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Song Hye-kyo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.