Rascasse Audience Intelligence

Song Hye-kyo Audience in United States

A data profile of the people who buy, follow and care about Song Hye-kyo in United States — modelled from more than twelve digital signal sources. Song Hye-kyo has an estimated audience of 772,690 people in United States.

#124among Fashion model in United States#6527among Person in United States#1096in Fashion & Accessoires

The average Song Hye-kyo fan in United States is 26.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Solitaire, Korea, Korean language, with strongest over-indexing on Solitaire (22.57× the country average).

Demographically, the Song Hye-kyo audience skews more female with an average age of 26.8, and over-indexes on personality traits such as Spirituality, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Song Hye-kyo fan in United States is more female, around 26.8 years old, with strong Spirituality tendencies and a notable affinity for Solitaire.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Song Hye-kyo profile in United States.

Audience size
773K
in United States
Gender
67.5%♀
32.5% male
Age
26.8
average years
Country rank
#28096
Person in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Song Hye-kyo fans

67.5% are female, 32.5% are male, average age 26.8.

Fig. 02

Gender split

67.5%
Female
32.5%
Male
Demographic split for Song Hye-kyo audience in United States
MetricValue
Female67.5%
Male32.5%
Average age26.8
Estimated audience size772,690
Fig. 03

Age distribution

Ø 26.8
average years
Age distribution of the Song Hye-kyo audience in United States
Age bracketShare%
16-1959%
20-2920%
30-3910%
40-497%
50+5%
Fig. 04

Worldwide distribution

10.1%

of the worldwide Song Hye-kyo audience comes from United States.

Worldwide audience distribution share by country for Song Hye-kyo
CountryShare
Indonesia14.4%
India11.7%
United States10.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Song Hye-kyo audience in United States is strongest.

Fig. 05

Top regions by affinity

Song Hye-kyo fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~20K4.57×
02California~200K2.36×
03Washington~30K1.72×
04Nevada~10K1.54×
05New York~60K1.45×
06Texas~90K1.42×
07New Jersey~30K1.42×
08Maryland~20K1.29×
09Virginia~20K1.28×
10Alabama~10K1.21×
11Minnesota~10K1.19×
12Arizona~20K1.12×
13Georgia~30K1.11×
14Florida~60K1.10×
15Massachusetts~20K1.09×
16Oregon~9K1.08×
17Illinois~30K1.07×
18Alaska~2K1.06×
19Connecticut~7K0.96×
20Utah~7K0.95×
21Delaware~2K0.95×
22North Carolina~20K0.94×
23New Mexico~4K0.92×
24Washington, District of Columbia~2K0.92×
25Oklahoma~7K0.88×
26Rhode Island~2K0.86×
27Colorado~10K0.82×
28Louisiana~8K0.82×
29Arkansas~5K0.82×
30Kansas~5K0.82×
31North Dakota~1K0.82×
32Vermont~1K0.82×
33Nebraska~3K0.80×
34South Dakota~1K0.80×
35Pennsylvania~20K0.78×
36Wisconsin~9K0.78×
37Indiana~10K0.77×
38Idaho~3K0.76×
39Montana~2K0.75×
40Tennessee~10K0.74×
41Kentucky~7K0.74×
42Michigan~10K0.73×
43Missouri~9K0.73×
44Mississippi~5K0.73×
45New Hampshire~2K0.73×
46West Virginia~3K0.72×
47Maine~2K0.72×
48South Carolina~8K0.71×
49Iowa~5K0.71×
50Ohio~20K0.68×
Fig. 06

Affinity by region

Affinity by region — Song Hye-kyo, United States
0.68×1.00×4.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Song Hye-kyo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Song Hye-kyo audience
#·InterestCategoryAffinity×
01Song Joong-kiMovies & TV47.24×
02Kim Woo-binMovies & TV45.62×
03NCT (band)Music & Radio44.54×
04Lee Min-hoFashion & Accessoires43.24×
05Korean SeriesMovies & TV41.06×
06ONEUSMusic & Radio38.87×
07Kim Soo-hyunMovies & TV38.26×
08Korean moviesMovies & TV34.63×
09ikonMusic & Radio31.93×
10Park Ji-minMusic & Radio31.87×
11Park Bo-gumMovies & TV28.84×
12SolitaireGames22.57×
13PENTAGONMusic & Radio20.58×
14KoreaTravel & Leisure20.08×
15Running Man (TV series)Movies & TV18.67×
16Korean languagePolitics & Society17.76×
17Group buyingShopping14.73×
18SalarymanBusiness & Career11.48×
19SeoulTravel & Leisure10.78×
20YouTube MusicInternet & Social Media5.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Song Hye-kyo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Song Hye-kyo audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.25×
SustainabilityBALANCE1.89×
Healthy LifestyleBALANCE1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Song Hye-kyo audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.74×
Community OrientationOPEN0.77×
Convenience OrientationPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Song Hye-kyo have in United States?

Song Hye-kyo has an estimated audience of 772,690 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Song Hye-kyo fans?

67.5% of Song Hye-kyo fans are female, 32.5% are male, with an average age of 26.8 years.

03

Which brands do Song Hye-kyo fans like most?

Song Hye-kyo fans show strongest brand affinity for Solitaire (22.57×), Korea (20.08×), and Korean language (17.76×) over the country average.

04

Where do Song Hye-kyo fans live in United States?

Song Hye-kyo fans in United States are most concentrated in California (reach ~200K), Texas (reach ~90K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Song Hye-kyo fans also like?

Beyond Song Hye-kyo itself, the audience over-indexes on Korea (20.08×), Korean language (17.76×), Park Ji-min (31.87×), and Seoul (10.78×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Song Hye-kyo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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