Korean Series Audience in United States

Korean Series has an estimated audience of 910,746 people in United States. 71.6% are female, 28.4% are male, average age 27.1. Top regions: California, Texas, New York. Top brand affinities: Group buying, Daiso, BTS, 7-Eleven, Rakuten.

The average Korean Series fan in United States is 27.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Group buying, Daiso, BTS, with strongest over-indexing on Group buying (60.98× the country average). Demographically, the Korean Series audience skews more female with an average age of 27.1, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic

Demographics of Korean Series fans

Demographic split for Korean Series audience in United States
MetricValue
Female71.6%
Male28.4%
Average age27.1
Estimated audience size910,746

Audience persona

The typical Korean Series fan in United States is more female, around 27.1 years old, with strong Family Orientation tendencies and a notable affinity for Group buying.

Top regions in United States

Top regions ranked by reach for Korean Series in United States
RegionReachAffinity
California178,9101.79×
Texas104,6031.34×
New York70,4771.38×
Florida63,2501.03×
New Jersey41,1811.78×
Illinois34,0121.12×
Virginia32,9691.49×
Georgia28,3271.01×
Washington27,6111.51×
Pennsylvania25,4610.83×
North Carolina22,6430.83×
Ohio20,7230.74×
Massachusetts20,6361.15×
Arizona16,8550.91×
Maryland16,5861.06×
Michigan16,3820.69×
Minnesota13,1211.01×
Oregon12,5651.2×
Tennessee11,5660.63×
Nevada11,2081.27×
Indiana10,9690.66×
Colorado10,9100.76×
Hawaii10,2642.62×
Missouri9,1360.62×
Kentucky8,8540.78×
Wisconsin8,8520.65×
Louisiana8,1840.7×
South Carolina8,1060.59×
Connecticut8,0340.88×
Oklahoma7,9970.79×
Utah6,5250.8×
Alabama6,4270.51×
Kansas6,3600.89×
Arkansas5,3660.72×
Mississippi4,8900.65×
Iowa4,5810.61×
New Mexico3,6210.79×
New Hampshire2,9350.82×
Nebraska2,8740.63×
Idaho2,8510.62×
West Virginia2,8490.67×
Alaska2,8431.46×
Washington, District of Columbia2,6870.98×
Rhode Island2,6450.91×
Montana2,4790.98×
Maine2,4550.75×
South Dakota2,4471.16×
North Dakota2,3821.27×
Wyoming2,3051.71×
Vermont2,2301.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Korean Series audience
BrandAffinityCategory
Group buying60.98×Shopping
Daiso48.18×Fashion & Accessoires
BTS22.29×Music & Radio
7-Eleven9.28×Shopping
Rakuten14.6×Shopping
Trench coat46.29×Fashion & Accessoires
Family car12.74×Cars & Mobility
International education18.58×Business & Career
Toyota Land Cruiser14.5×Cars & Mobility
Park Seo-joon41.61×Movies & TV
Anime and manga fandom6.14×Literature
Dungeons & Dragons10.73×Games
Mercedes AMG Petronas F120×Sports
Monsta X50.56×Music & Radio
Allkpop14.35×Music & Radio
Women's Shoes23.96×Fashion & Accessoires
IU (singer)18.91×Music & Radio
Boy band12.65×Music & Radio
Disneyland Paris9.83×Travel & Leisure
Superman2.15×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Korean Series audience
TraitClusterScore
Family OrientationCONSERVATISM3.12
LGBTQ+ IdentityOPEN2.65
PatriotismCONSERVATISM1.7
Luxury OrientationPREMIUM1.47
Community OrientationOPEN1.25
SustainabilityBALANCE1.23

Worldwide distribution

Worldwide audience distribution share by country for Korean Series
CountryShare
Japan36.3%
Indonesia14.7%
South Korea8.3%

See Korean Series audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Korean Series have in United States?

Korean Series has an estimated audience of 910,746 people in United States, concentrated in California and Texas.

What is the gender split and age of Korean Series fans?

71.6% of Korean Series fans are female, 28.4% are male, with an average age of 27.1 years.

Which brands do Korean Series fans like most?

Korean Series fans show strongest brand affinity for Group buying (60.98×), Daiso (48.18×), and BTS (22.29×) over the country average.

Where do Korean Series fans live in United States?

Korean Series fans in United States are most concentrated in California (reach 178,910), Texas (reach 104,603), and New York (reach 70,477). These three regions account for the largest share of the active audience.

What other brands do Korean Series fans also like?

Beyond Korean Series itself, the audience over-indexes on Daiso (48.18×), BTS (22.29×), 7-Eleven (9.28×), and Rakuten (14.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Korean Series. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.