Rascasse Audience Intelligence

Korean Series Audience in United States

A data profile of the people who buy, follow and care about Korean Series in United States — modelled from more than twelve digital signal sources. Korean Series has an estimated audience of 910,746 people in United States.

#9008among Topic in United States#4630in Movies & TV

The average Korean Series fan in United States is 27.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include 7-Eleven, Group buying, BTS, with strongest over-indexing on 7-Eleven (29.05× the country average).

Demographically, the Korean Series audience skews more female with an average age of 27.1, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Korean Series fan in United States is more female, around 27.1 years old, with strong Patriotism tendencies and a notable affinity for 7-Eleven.

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Korean Series profile in United States.

Audience size
911K
in United States
Gender
71.6%♀
28.4% male
Age
27.1
average years
Country rank
#25196
Topic in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Korean Series fans

71.6% are female, 28.4% are male, average age 27.1.

Fig. 02

Gender split

71.6%
Female
28.4%
Male
Demographic split for Korean Series audience in United States
MetricValue
Female71.6%
Male28.4%
Average age27.1
Estimated audience size910,746
Fig. 03

Age distribution

Ø 27.1
average years
Age distribution of the Korean Series audience in United States
Age bracketShare%
16-1959%
20-2918%
30-3910%
40-497%
50+5%
Fig. 04

Worldwide distribution

5.0%

of the worldwide Korean Series audience comes from United States.

Worldwide audience distribution share by country for Korean Series
CountryShare
Japan36.3%
Indonesia14.7%
South Korea8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Korean Series audience in United States is strongest.

Fig. 05

Top regions by affinity

Korean Series fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~10K3.55×
02California~200K1.98×
03Washington~30K1.52×
04New Jersey~30K1.41×
05Texas~100K1.36×
06New York~70K1.29×
07Nevada~10K1.26×
08Maryland~20K1.25×
09Virginia~30K1.24×
10Alaska~2K1.10×
11Illinois~30K1.09×
12Georgia~30K1.09×
13Oregon~10K1.09×
14Massachusetts~20K1.08×
15Florida~70K1.07×
16Minnesota~10K1.04×
17Arizona~20K1.01×
18Vermont~2K0.99×
19Utah~8K0.98×
20Washington, District of Columbia~3K0.98×
21North Carolina~30K0.97×
22Connecticut~9K0.97×
23North Dakota~2K0.97×
24Delaware~2K0.96×
25Rhode Island~3K0.95×
26South Dakota~2K0.95×
27New Mexico~4K0.94×
28Arkansas~7K0.93×
29Kansas~7K0.93×
30Montana~2K0.92×
31Oklahoma~9K0.91×
32Idaho~4K0.89×
33New Hampshire~3K0.89×
34Mississippi~7K0.88×
35Maine~3K0.88×
36Nebraska~4K0.87×
37West Virginia~4K0.87×
38Pennsylvania~30K0.86×
39Louisiana~10K0.85×
40Colorado~10K0.83×
41Michigan~20K0.82×
42Iowa~6K0.82×
43Tennessee~10K0.81×
44Indiana~10K0.81×
45Alabama~10K0.81×
46Kentucky~9K0.81×
47Missouri~10K0.80×
48Wisconsin~10K0.78×
49South Carolina~10K0.78×
50Ohio~20K0.75×
Fig. 06

Affinity by region

Affinity by region — Korean Series, United States
0.75×1.00×3.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Korean Series audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Korean Series audience
#·InterestCategoryAffinity×
01Women's ShoesFashion & Accessoires61.24×
02Honda CityCars & Mobility60.87×
03Group buyingShopping60.24×
04Monsta XMusic & Radio59.30×
05Park Seo-joonMovies & TV57.70×
06Trench coatFashion & Accessoires54.78×
07DaisoFashion & Accessoires42.68×
08Song Hye-kyoFashion & Accessoires41.06×
09Song Joong-kiMovies & TV40.38×
10BTSMusic & Radio34.90×
117-ElevenShopping29.05×
12MalaysiaTravel & Leisure22.66×
13Boy bandMusic & Radio21.24×
14International educationBusiness & Career20.00×
15RakutenShopping15.31×
16Honda CR-VCars & Mobility13.98×
17Family carCars & Mobility13.48×
18Thai cuisineFood & Beverages11.79×
19Anime and manga fandomLiterature8.48×
20MangaLiterature5.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Korean Series audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Korean Series audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.62×
Family OrientationCONSERVATISM3.27×
TraditionCONSERVATISM2.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Korean Series audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.62×
Career OrientationPOWER0.81×
IndulgenceJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Korean Series have in United States?

Korean Series has an estimated audience of 910,746 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Korean Series fans?

71.6% of Korean Series fans are female, 28.4% are male, with an average age of 27.1 years.

03

Which brands do Korean Series fans like most?

Korean Series fans show strongest brand affinity for 7-Eleven (29.05×), Group buying (60.24×), and BTS (34.9×) over the country average.

04

Where do Korean Series fans live in United States?

Korean Series fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Korean Series fans also like?

Beyond Korean Series itself, the audience over-indexes on Group buying (60.24×), BTS (34.9×), Women's Shoes (61.24×), and Daiso (42.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Korean Series audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Korean Series. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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