Thai cuisine Audience in United States

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Thai cuisine has an estimated audience of 8,404,400 people in United States. 63.3% are female, 36.7% are male, average age 39.1. Top regions: Texas, California, New York. Top brand affinities: Cuisine, German cuisine, Vietnamese cuisine, Free software, French cuisine.

The average Thai cuisine fan in United States is 39.1 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Cuisine, German cuisine, Vietnamese cuisine, with strongest over-indexing on Cuisine (2.11× the country average). Demographically, the Thai cuisine audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

Demographics of Thai cuisine fans

Demographic split for Thai cuisine audience in United States
MetricValue
Female63.3%
Male36.7%
Average age39.1
Estimated audience size8,404,400

Audience persona

The typical Thai cuisine fan in United States is more female, around 39.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Cuisine.

Top regions in United States

Top regions ranked by reach for Thai cuisine in United States
RegionReachAffinity
Texas1,146,9811.59×
California1,142,2971.24×
New York403,5220.86×
Pennsylvania301,4501.07×
New Mexico295,0747×
Nevada284,5723.5×
Florida277,8900.49×
Washington243,5271.44×
Tennessee236,4121.4×
Virginia205,9911.01×
Idaho184,4994.38×
Wisconsin149,3741.18×
Georgia146,4680.57×
Michigan136,7300.62×
South Carolina134,3341.06×
Maryland116,8190.81×
Oregon107,7851.12×
New Jersey100,7400.47×
Massachusetts93,0110.56×
Arkansas91,1381.32×
North Carolina87,8050.35×
Rhode Island86,6793.24×
Colorado78,0480.59×
Hawaii76,0682.11×
Minnesota75,6170.63×
Illinois70,6850.25×
Arizona69,8840.41×
Ohio69,6630.27×
Indiana53,5280.35×
Utah43,6720.58×
Missouri42,8840.32×
South Dakota36,0301.85×
Oklahoma33,6260.36×
Connecticut31,6330.38×
Louisiana26,9490.25×
Delaware25,5091.1×
Alaska25,1621.4×
Mississippi24,7140.36×
Kansas23,6460.36×
Alabama21,2260.18×
Washington, District of Columbia19,8050.78×
Iowa19,4100.28×
Kentucky18,7390.18×
New Hampshire12,8460.39×
Montana11,2190.48×
Vermont11,1460.76×
Nebraska9,0070.21×
Maine7,3460.24×
North Dakota5,7930.34×
West Virginia4,2350.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Thai cuisine audience
BrandAffinityCategory
Cuisine2.11×Food & Beverages
German cuisine6.07×Food & Beverages
Vietnamese cuisine7.13×Food & Beverages
Free software3.33×Technology & Electronics
French cuisine4.41×Food & Beverages
Diners3.88×Food & Beverages
Chocolate2.53×Food & Beverages
Indian cuisine5.27×Food & Beverages
Latin American cuisine4.81×Food & Beverages
Middle Eastern cuisine7.44×Food & Beverages
Greek cuisine6.93×Food & Beverages
Juice2.72×Food & Beverages
Fast food2.02×Food & Beverages
Spanish cuisine5.36×Food & Beverages
Mexican cuisine2.71×Food & Beverages
Organic food2.16×Food & Beverages
Coffee1.77×Food & Beverages
Blues music1.85×Music & Radio
Wine1.83×Food & Beverages
Coffeehouses2.1×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Thai cuisine audience
TraitClusterScore
Luxury OrientationPREMIUM2.57
Risk AppetiteTHRILL2.14
IndulgenceJOY1.63
Design AffinityPREMIUM1.62
SustainabilityBALANCE1.58
TravellingTHRILL1.58

Worldwide distribution

Worldwide audience distribution share by country for Thai cuisine
CountryShare
Japan12.3%
China12.0%
United States8.1%

See Thai cuisine audiences in other countries

More Cuisine audiences in United States

Frequently asked questions

How many fans does Thai cuisine have in United States?

Thai cuisine has an estimated audience of 8,404,400 people in United States, concentrated in Texas and California.

What is the gender split and age of Thai cuisine fans?

63.3% of Thai cuisine fans are female, 36.7% are male, with an average age of 39.1 years.

Which brands do Thai cuisine fans like most?

Thai cuisine fans show strongest brand affinity for Cuisine (2.11×), German cuisine (6.07×), and Vietnamese cuisine (7.13×) over the country average.

Where do Thai cuisine fans live in United States?

Thai cuisine fans in United States are most concentrated in Texas (reach 1,146,981), California (reach 1,142,297), and New York (reach 403,522). These three regions account for the largest share of the active audience.

What other brands do Thai cuisine fans also like?

Beyond Thai cuisine itself, the audience over-indexes on German cuisine (6.07×), Vietnamese cuisine (7.13×), Free software (3.33×), and French cuisine (4.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Thai cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.