German cuisine Audience in United States

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German cuisine has an estimated audience of 10,917,673 people in United States. 60.6% are female, 39.4% are male, average age 40.6. Top regions: California, Texas, Florida. Top brand affinities: Spanish cuisine, Middle Eastern cuisine, Latin American cuisine, Greek cuisine, Vietnamese cuisine.

The average German cuisine fan in United States is 40.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Spanish cuisine, Middle Eastern cuisine, Latin American cuisine, with strongest over-indexing on Spanish cuisine (13.6× the country average). Demographically, the German cuisine audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Indulgence, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

Demographics of German cuisine fans

Demographic split for German cuisine audience in United States
MetricValue
Female60.6%
Male39.4%
Average age40.6
Estimated audience size10,917,673

Audience persona

The typical German cuisine fan in United States is more female, around 40.6 years old, with strong Indulgence tendencies and a notable affinity for Spanish cuisine.

Top regions in United States

Top regions ranked by reach for German cuisine in United States
RegionReachAffinity
California1,245,7261.04×
Texas1,108,1381.18×
Florida796,8731.08×
New York585,2320.96×
Pennsylvania379,9311.03×
Illinois378,3971.04×
Ohio351,6881.05×
Georgia345,9061.03×
North Carolina318,4670.97×
Michigan284,8661×
Arizona280,5101.26×
Washington280,3171.28×
Virginia279,0651.05×
New Jersey251,4280.91×
Tennessee217,0150.99×
Indiana206,1571.03×
Colorado205,9271.2×
Alabama185,6481.22×
Missouri182,2951.04×
Maryland173,5730.92×
Massachusetts171,7600.8×
Wisconsin171,7401.05×
Minnesota160,9151.03×
South Carolina159,9420.97×
Oregon148,5431.19×
Oklahoma141,8631.17×
Kentucky141,5541.03×
Nevada108,6611.03×
Louisiana106,8700.76×
Utah103,6931.06×
Kansas98,4131.14×
Connecticut94,8850.87×
Arkansas87,1830.97×
Iowa81,4880.91×
Mississippi65,3560.73×
Idaho57,8401.06×
Nebraska55,0671.01×
New Mexico46,0370.84×
West Virginia44,7630.88×
Hawaii43,9920.94×
North Dakota36,2851.62×
New Hampshire33,3770.78×
Washington, District of Columbia32,3100.98×
Alaska29,5541.27×
Maine28,2850.72×
Montana28,1320.93×
Rhode Island27,3540.79×
South Dakota26,1601.04×
Delaware21,4650.71×
Wyoming13,3550.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for German cuisine audience
BrandAffinityCategory
Spanish cuisine13.6×Food & Beverages
Middle Eastern cuisine16.22×Food & Beverages
Latin American cuisine9.19×Food & Beverages
Greek cuisine12.14×Food & Beverages
Vietnamese cuisine10.19×Food & Beverages
Korean cuisine8.86×Food & Beverages
Thai cuisine8.37×Food & Beverages
Japanese cuisine5.76×Food & Beverages
Energy drinks5.61×Food & Beverages
Macy's2.72×Shopping
Mediterranean cuisine4.82×Food & Beverages
Foodservice4.48×Food & Beverages
Euphoria1.71×Movies & TV
Chinese cuisine4.37×Food & Beverages
Coffeehouses2.35×Food & Beverages
Indian cuisine5.04×Food & Beverages
Marshalls2.29×Fashion & Accessoires
Dollar Tree1.99×Shopping
Diners3.17×Food & Beverages
Texas Roadhouse1.91×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by German cuisine audience
TraitClusterScore
IndulgenceJOY1.74
ExtroversionTHRILL1.62
SustainabilityBALANCE1.57
Early Adopter MentalityPOWER1.56
DIY MentalityTHRILL1.55
Sports ActivityPOWER1.54

Worldwide distribution

Worldwide audience distribution share by country for German cuisine
CountryShare
United States12.8%
Japan9.3%
Brazil6.2%

See German cuisine audiences in other countries

More Cuisine audiences in United States

Frequently asked questions

How many fans does German cuisine have in United States?

German cuisine has an estimated audience of 10,917,673 people in United States, concentrated in California and Texas.

What is the gender split and age of German cuisine fans?

60.6% of German cuisine fans are female, 39.4% are male, with an average age of 40.6 years.

Which brands do German cuisine fans like most?

German cuisine fans show strongest brand affinity for Spanish cuisine (13.6×), Middle Eastern cuisine (16.22×), and Latin American cuisine (9.19×) over the country average.

Where do German cuisine fans live in United States?

German cuisine fans in United States are most concentrated in California (reach 1,245,726), Texas (reach 1,108,138), and Florida (reach 796,873). These three regions account for the largest share of the active audience.

What other brands do German cuisine fans also like?

Beyond German cuisine itself, the audience over-indexes on Middle Eastern cuisine (16.22×), Latin American cuisine (9.19×), Greek cuisine (12.14×), and Vietnamese cuisine (10.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for German cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.