Rascasse Audience Intelligence

German cuisine Audience in United States

A data profile of the people who buy, follow and care about German cuisine in United States — modelled from more than twelve digital signal sources. German cuisine has an estimated audience of 10,917,673 people in United States.

#12among Cuisine in United States#2127among Topic in United States#255in Food & Beverages

The average German cuisine fan in United States is 40.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Spanish cuisine, Middle Eastern cuisine, Latin American cuisine, with strongest over-indexing on Spanish cuisine (13.6× the country average).

Demographically, the German cuisine audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Sustainability, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical German cuisine fan in United States is more female, around 40.6 years old, with strong Sustainability tendencies and a notable affinity for Spanish cuisine.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the German cuisine profile in United States.

Audience size
10.9M
in United States
Gender
60.6%♀
39.4% male
Age
40.6
average years
Country rank
#3279
Topic in United States
Fig. 01

Search interest · 12-month trend

-37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of German cuisine fans

60.6% are female, 39.4% are male, average age 40.6.

Fig. 02

Gender split

60.6%
Female
39.4%
Male
Demographic split for German cuisine audience in United States
MetricValue
Female60.6%
Male39.4%
Average age40.6
Estimated audience size10,917,673
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the German cuisine audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3919%
40-4921%
50+25%
Fig. 04

Worldwide distribution

12.8%

of the worldwide German cuisine audience comes from United States.

Worldwide audience distribution share by country for German cuisine
CountryShare
United States12.8%
Japan9.3%
Brazil6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the German cuisine audience in United States is strongest.

Fig. 05

Top regions by affinity

German cuisine fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~30K1.53×
02Oklahoma~200K1.25×
03Alaska~30K1.24×
04Washington~300K1.22×
05Arizona~300K1.21×
06Alabama~200K1.19×
07Oregon~100K1.16×
08Colorado~200K1.14×
09Kansas~100K1.12×
10Texas~1M1.10×
11South Dakota~30K1.08×
12Florida~800K1.06×
13Wisconsin~200K1.05×
14Idaho~60K1.05×
15Utah~100K1.04×
16Virginia~300K1.02×
17Missouri~200K1.02×
18Nevada~100K1.02×
19Pennsylvania~400K1.01×
20Ohio~300K1.01×
21Indiana~200K1.01×
22Kentucky~100K1.01×
23Nebraska~60K1.01×
24Georgia~300K1.00×
25Minnesota~200K1.00×
26Washington, District of Columbia~30K1.00×
27California~1M0.99×
28Illinois~400K0.99×
29Montana~30K0.99×
30Michigan~300K0.97×
31Tennessee~200K0.97×
32Arkansas~90K0.97×
33Hawaii~50K0.97×
34South Carolina~200K0.96×
35North Carolina~300K0.94×
36West Virginia~50K0.94×
37Iowa~80K0.93×
38New York~600K0.92×
39New Jersey~300K0.92×
40Maryland~200K0.92×
41New Mexico~50K0.89×
42Connecticut~100K0.88×
43Rhode Island~30K0.87×
44Vermont~20K0.87×
45New Hampshire~40K0.85×
46Maine~30K0.83×
47Delaware~30K0.83×
48Mississippi~70K0.81×
49Massachusetts~200K0.80×
50Louisiana~100K0.79×
Fig. 06

Affinity by region

Affinity by region — German cuisine, United States
0.79×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the German cuisine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for German cuisine audience
#·InterestCategoryAffinity×
01Middle Eastern cuisineFood & Beverages16.22×
02Spanish cuisineFood & Beverages13.60×
03Greek cuisineFood & Beverages12.14×
04Vietnamese cuisineFood & Beverages10.19×
05Latin American cuisineFood & Beverages9.19×
06Korean cuisineFood & Beverages8.86×
07Thai cuisineFood & Beverages8.37×
08Japanese cuisineFood & Beverages5.76×
09Energy drinksFood & Beverages5.61×
10Indian cuisineFood & Beverages5.04×
11Mediterranean cuisineFood & Beverages4.82×
12FoodserviceFood & Beverages4.48×
13Chinese cuisineFood & Beverages4.37×
14DinersFood & Beverages3.17×
15Creative CommonsTechnology & Electronics2.77×
16Macy'sShopping2.72×
17CoffeehousesFood & Beverages2.35×
18MarshallsFashion & Accessoires2.29×
19Dollar TreeShopping1.99×
20Texas RoadhouseFood & Beverages1.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the German cuisine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by German cuisine audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.80×
Price SensitivityPREMIUM1.59×
IndulgenceJOY1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by German cuisine audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.70×
Risk AppetiteTHRILL0.81×
Need for SecurityCONSERVATISM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does German cuisine have in United States?

German cuisine has an estimated audience of 10,917,673 people in United States, concentrated in California and Texas.

02

What is the gender split and age of German cuisine fans?

60.6% of German cuisine fans are female, 39.4% are male, with an average age of 40.6 years.

03

Which brands do German cuisine fans like most?

German cuisine fans show strongest brand affinity for Spanish cuisine (13.6×), Middle Eastern cuisine (16.22×), and Latin American cuisine (9.19×) over the country average.

04

Where do German cuisine fans live in United States?

German cuisine fans in United States are most concentrated in California (reach ~1M), Texas (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do German cuisine fans also like?

Beyond German cuisine itself, the audience over-indexes on Middle Eastern cuisine (16.22×), Latin American cuisine (9.19×), Greek cuisine (12.14×), and Vietnamese cuisine (10.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cuisine audiences in United States

See German cuisine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for German cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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