Rascasse Audience Intelligence

Coffeehouses Audience in United States

A data profile of the people who buy, follow and care about Coffeehouses in United States — modelled from more than twelve digital signal sources. Coffeehouses has an estimated audience of 56,037,130 people in United States.

#7among Touchpoint in United States#31in Food & Beverages

The average Coffeehouses fan in United States is 42.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Macy's, Marshalls, T.J.Maxx, with strongest over-indexing on Macy's (1.58× the country average).

Demographically, the Coffeehouses audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Coffeehouses fan in United States is more female, around 42.3 years old, with strong Indulgence tendencies and a notable affinity for Macy's.

Category: Food & Beverages · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Coffeehouses profile in United States.

Audience size
56M
in United States
Gender
63.6%♀
36.4% male
Age
42.3
average years
Country rank
#340
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Coffeehouses fans

63.6% are female, 36.4% are male, average age 42.3.

Fig. 02

Gender split

63.6%
Female
36.4%
Male
Demographic split for Coffeehouses audience in United States
MetricValue
Female63.6%
Male36.4%
Average age42.3
Estimated audience size56,037,130
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Coffeehouses audience in United States
Age bracketShare%
16-1913%
20-2917%
30-3920%
40-4923%
50+27%
Fig. 04

Worldwide distribution

17.9%

of the worldwide Coffeehouses audience comes from United States.

Worldwide audience distribution share by country for Coffeehouses
CountryShare
United States17.9%
Japan5.8%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Coffeehouses audience in United States is strongest.

Fig. 05

Top regions by affinity

Coffeehouses fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~1M1.51×
02Oregon~800K1.25×
03New Hampshire~300K1.21×
04West Virginia~300K1.19×
05Washington, District of Columbia~200K1.19×
06Mississippi~500K1.18×
07Nebraska~300K1.16×
08Hawaii~300K1.16×
09Kentucky~800K1.15×
10Kansas~500K1.15×
11Arkansas~500K1.12×
12Delaware~200K1.07×
13Alaska~100K1.06×
14Iowa~500K1.03×
15Vermont~100K1.03×
16Connecticut~600K1.02×
17Idaho~300K1.02×
18Montana~200K1.02×
19North Dakota~100K1.02×
20Utah~500K1.01×
21New Mexico~300K1.01×
22Rhode Island~200K1.01×
23Oklahoma~600K1.00×
24Maine~200K1.00×
25South Dakota~100K1.00×
26Louisiana~700K0.99×
27Nevada~500K0.98×
28Alabama~800K0.97×
29Missouri~900K0.96×
30South Carolina~800K0.95×
31Tennessee~1M0.94×
32Wisconsin~800K0.94×
33Indiana~900K0.92×
34Maryland~900K0.91×
35Colorado~800K0.91×
36Arizona~1M0.90×
37Washington~1M0.89×
38Massachusetts~1M0.89×
39Michigan~1.5M0.88×
40Virginia~1M0.88×
41New Jersey~1M0.87×
42Ohio~1.5M0.86×
43Georgia~1.5M0.86×
44North Carolina~1.5M0.86×
45Pennsylvania~1.5M0.85×
46Illinois~1.5M0.84×
47Florida~3M0.80×
48New York~2.5M0.80×
49Texas~3.5M0.75×
50California~4.5M0.69×
Fig. 06

Affinity by region

Affinity by region — Coffeehouses, United States
0.69×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Coffeehouses audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Coffeehouses audience
#·InterestCategoryAffinity×
01Tim HortonSports2.49×
02Coffee cultureFood & Beverages1.88×
03Hostelling InternationalTravel & Leisure1.85×
04Google FlightsTravel & Leisure1.75×
05Hair ExtensionsBeauty & Wellness1.72×
06Curly HairBeauty & Wellness1.66×
07AnthropologieShopping1.66×
08Nothing Bundt CakesFood & Beverages1.65×
09Makeup TutorialsBeauty & Wellness1.62×
10Eyelash extensionsBeauty & Wellness1.62×
11FoodserviceFood & Beverages1.61×
12Macy'sShopping1.58×
13Long hairBeauty & Wellness1.57×
14Organic productFood & Beverages1.57×
15T.J.MaxxShopping1.56×
16Natural skin careBeauty & Wellness1.56×
17LivemusicMusic & Radio1.52×
18Lace wigBeauty & Wellness1.52×
19MarshallsFashion & Accessoires1.51×
20Fast casual restaurantsFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Coffeehouses audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Coffeehouses audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.24×
Design AffinityPREMIUM1.16×
Convenience OrientationPREMIUM1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Coffeehouses audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.83×
Need for SecurityCONSERVATISM0.86×
Risk AppetiteTHRILL0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Coffeehouses have in United States?

Coffeehouses has an estimated audience of 56,037,130 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Coffeehouses fans?

63.6% of Coffeehouses fans are female, 36.4% are male, with an average age of 42.3 years.

03

Which brands do Coffeehouses fans like most?

Coffeehouses fans show strongest brand affinity for Macy's (1.58×), Marshalls (1.51×), and T.J.Maxx (1.56×) over the country average.

04

Where do Coffeehouses fans live in United States?

Coffeehouses fans in United States are most concentrated in California (reach ~4.5M), Texas (reach ~3.5M), and Florida (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Coffeehouses fans also like?

Beyond Coffeehouses itself, the audience over-indexes on Marshalls (1.51×), T.J.Maxx (1.56×), Google Flights (1.75×), and Hair Extensions (1.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Coffeehouses audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Coffeehouses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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