Coffeehouses Audience in United States

Coffeehouses logo

Coffeehouses has an estimated audience of 56,037,130 people in United States. 63.6% are female, 36.4% are male, average age 42.3. Top regions: Minnesota, California, Texas. Top brand affinities: Macy's, Yahoo!奇摩名人娛樂, Marshalls, T.J.Maxx, Google Flights.

The average Coffeehouses fan in United States is 42.3 years old, more female, and lives primarily in Minnesota. The audience is concentrated in Minnesota, California, Texas. Top brand affinities include Macy's, Yahoo!奇摩名人娛樂, Marshalls, with strongest over-indexing on Macy's (1.58× the country average). Demographically, the Coffeehouses audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Extroversion, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 40 regions tracked by Rascasse.

Category: Food & Beverages · Type: Touchpoint

Demographics of Coffeehouses fans

Demographic split for Coffeehouses audience in United States
MetricValue
Female63.6%
Male36.4%
Average age42.3
Estimated audience size56,037,130

Audience persona

The typical Coffeehouses fan in United States is more female, around 42.3 years old, with strong Extroversion tendencies and a notable affinity for Macy's.

Top regions in United States

Top regions ranked by reach for Coffeehouses in United States
RegionReachAffinity
Minnesota2,248,0572.8×
California2,044,0710.33×
Texas925,3540.19×
New York875,1360.28×
Mississippi846,4631.83×
Michigan793,5990.54×
Florida775,5790.2×
Louisiana752,6111.04×
Arkansas751,9841.63×
Ohio747,3690.43×
Oklahoma735,4091.18×
Kentucky723,7551.03×
Kansas717,1661.62×
Alabama700,5630.89×
West Virginia698,7942.68×
Wisconsin690,7010.82×
Connecticut675,5481.2×
Tennessee667,4100.59×
South Carolina662,6340.79×
Indiana645,6240.63×
Georgia645,0850.37×
Oregon643,9051×
Missouri625,2660.69×
Hawaii616,4382.56×
Pennsylvania614,9430.33×
Iowa612,7561.33×
North Carolina600,3310.36×
Washington596,2280.53×
Virginia590,5000.43×
Illinois576,7790.31×
New Hampshire575,7792.61×
Arizona570,1420.5×
Nebraska563,8142.01×
Nevada559,0561.03×
Utah548,6231.09×
Maryland542,3390.56×
New Jersey541,0280.38×
Massachusetts523,5280.47×
Colorado509,6260.58×
Washington, District of Columbia359,5012.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Coffeehouses audience
BrandAffinityCategory
Macy's1.58×Shopping
Yahoo!奇摩名人娛樂1.53×Internet & Social Media
Marshalls1.51×Fashion & Accessoires
T.J.Maxx1.56×Shopping
Google Flights1.75×Travel & Leisure
Hair Extensions1.72×Beauty & Wellness
Livemusic1.52×Music & Radio
Curly Hair1.66×Beauty & Wellness
Tim Horton2.49×Sports
Lace wig1.52×Beauty & Wellness
Anthropologie1.66×Shopping
Natural skin care1.56×Beauty & Wellness
Fast casual restaurants1.5×Food & Beverages
Long hair1.57×Beauty & Wellness
Makeup Tutorials1.62×Beauty & Wellness
Eyelash extensions1.62×Beauty & Wellness
Organic product1.57×Food & Beverages
Coffee culture1.88×Food & Beverages
Foodservice1.61×Food & Beverages
Nail art1.64×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Coffeehouses audience
TraitClusterScore
ExtroversionTHRILL1.34
IndulgenceJOY1.18
Price SensitivityPREMIUM1.12
Community OrientationOPEN1.09
Family OrientationCONSERVATISM1.07
Healthy LifestyleBALANCE1.05

Worldwide distribution

Worldwide audience distribution share by country for Coffeehouses
CountryShare
United States17.9%
Japan5.8%
United Kingdom5.3%

See Coffeehouses audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Coffeehouses have in United States?

Coffeehouses has an estimated audience of 56,037,130 people in United States, concentrated in Minnesota and California.

What is the gender split and age of Coffeehouses fans?

63.6% of Coffeehouses fans are female, 36.4% are male, with an average age of 42.3 years.

Which brands do Coffeehouses fans like most?

Coffeehouses fans show strongest brand affinity for Macy's (1.58×), Yahoo!奇摩名人娛樂 (1.53×), and Marshalls (1.51×) over the country average.

Where do Coffeehouses fans live in United States?

Coffeehouses fans in United States are most concentrated in Minnesota (reach 2,248,057), California (reach 2,044,071), and Texas (reach 925,354). These three regions account for the largest share of the active audience.

What other brands do Coffeehouses fans also like?

Beyond Coffeehouses itself, the audience over-indexes on Yahoo!奇摩名人娛樂 (1.53×), Marshalls (1.51×), T.J.Maxx (1.56×), and Google Flights (1.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Coffeehouses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.