Coffeehouses Audience in Germany
Coffeehouses has an estimated audience of 10,658,216 people in Germany. 61.7% are female, 38.3% are male, average age 41.2. Top regions: Bayern, Niedersachsen, Nordrhein-Westfalen. Top brand affinities: Gala, Coffee, Local food, Travel Adventures, Tchibo.
The average Coffeehouses fan in Germany is 41.2 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Niedersachsen, Nordrhein-Westfalen. Top brand affinities include Gala, Coffee, Local food, with strongest over-indexing on Gala (1.54× the country average). Demographically, the Coffeehouses audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Touchpoint
Demographics of Coffeehouses fans
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 41.2 |
| Estimated audience size | 10,658,216 |
Audience persona
The typical Coffeehouses fan in Germany is more female, around 41.2 years old, with strong Indulgence tendencies and a notable affinity for Gala.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 1,630,214 | 0.95× |
| Niedersachsen | 1,472,228 | 1.42× |
| Nordrhein-Westfalen | 1,316,046 | 0.56× |
| Baden-Württemberg | 1,197,412 | 0.82× |
| Hessen | 1,046,903 | 1.29× |
| Berlin | 845,990 | 1.78× |
| Sachsen | 838,886 | 1.6× |
| Hamburg | 543,343 | 2.26× |
| Sachsen-Anhalt | 335,898 | 1.22× |
| Rheinland-Pfalz | 321,361 | 0.6× |
| Mecklenburg-Vorpommern | 295,425 | 1.45× |
| Schleswig-Holstein | 275,233 | 0.72× |
| Bremen | None× | |
| Thüringen | None× | |
| Saarland | None× | |
| Brandenburg | None× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gala | 1.54× | News |
| Coffee | 1.52× | Food & Beverages |
| Local food | 1.75× | Food & Beverages |
| Travel Adventures | 1.65× | Travel & Leisure |
| Tchibo | 1.59× | Shopping |
| Bonprix | 1.51× | Shopping |
| Landscape photography | 1.62× | Technology & Electronics |
| Starbucks | 1.81× | Food & Beverages |
| Coffee culture | 2.32× | Food & Beverages |
| Outdoor Photographer | 1.72× | Arts & Culture |
| Wildlife photography | 1.6× | Technology & Electronics |
| Bakery | 1.63× | Food & Beverages |
| Street photography | 1.55× | Technology & Electronics |
| Ernsting's family | 1.51× | Shopping |
| Dinner | 1.69× | Food & Beverages |
| Patio | 1.53× | Home & Garden |
| Thermomix | 1.65× | Home & Garden |
| Pastry | 1.57× | Food & Beverages |
| Fashion show | 1.55× | Fashion & Accessoires |
| Unique Gifts | 1.68× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.45 |
| Design Affinity | PREMIUM | 1.21 |
| Sports Activity | POWER | 1.16 |
| Tradition | CONSERVATISM | 1.15 |
| Healthy Lifestyle | BALANCE | 1.13 |
| DIY Mentality | THRILL | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.9% |
| Japan | 5.8% |
| United Kingdom | 5.3% |
See Coffeehouses audiences in other countries
More Food & Beverages audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Coffeehouses have in Germany?
Coffeehouses has an estimated audience of 10,658,216 people in Germany, concentrated in Bayern and Niedersachsen.
What is the gender split and age of Coffeehouses fans?
61.7% of Coffeehouses fans are female, 38.3% are male, with an average age of 41.2 years.
Which brands do Coffeehouses fans like most?
Coffeehouses fans show strongest brand affinity for Gala (1.54×), Coffee (1.52×), and Local food (1.75×) over the country average.
Where do Coffeehouses fans live in Germany?
Coffeehouses fans in Germany are most concentrated in Bayern (reach 1,630,214), Niedersachsen (reach 1,472,228), and Nordrhein-Westfalen (reach 1,316,046). These three regions account for the largest share of the active audience.
What other brands do Coffeehouses fans also like?
Beyond Coffeehouses itself, the audience over-indexes on Coffee (1.52×), Local food (1.75×), Travel Adventures (1.65×), and Tchibo (1.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Coffeehouses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.