Coffee culture Audience in Germany
Coffee culture has an estimated audience of 3,294,836 people in Germany. 62.4% are female, 37.6% are male, average age 40.0. Top regions: Rheinland-Pfalz, Nordrhein-Westfalen, Berlin. Top brand affinities: Tagesschau, Cappuccino, Ryanair, Espresso, Tour de France.
The average Coffee culture fan in Germany is 40.0 years old, more female, and lives primarily in Rheinland-Pfalz. The audience is concentrated in Rheinland-Pfalz, Nordrhein-Westfalen, Berlin. Top brand affinities include Tagesschau, Cappuccino, Ryanair, with strongest over-indexing on Tagesschau (2.81× the country average). Demographically, the Coffee culture audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Indulgence, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Coffee culture fans
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 40.0 |
| Estimated audience size | 3,294,836 |
Audience persona
The typical Coffee culture fan in Germany is more female, around 40.0 years old, with strong Indulgence tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Rheinland-Pfalz | 177,582 | 1.08× |
| Nordrhein-Westfalen | 170,149 | 0.24× |
| Berlin | 111,731 | 0.76× |
| Thüringen | 109,734 | 1.31× |
| Bayern | 104,111 | 0.2× |
| Mecklenburg-Vorpommern | 103,105 | 1.64× |
| Sachsen-Anhalt | 101,245 | 1.19× |
| Bremen | 100,584 | 3.57× |
| Brandenburg | 99,600 | 0.97× |
| Baden-Württemberg | 99,009 | 0.22× |
| Niedersachsen | 89,918 | 0.28× |
| Saarland | 89,684 | 2.22× |
| Sachsen | 89,460 | 0.55× |
| Schleswig-Holstein | 84,051 | 0.71× |
| Hessen | 83,445 | 0.33× |
| Hamburg | 55,309 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.81× | Movies & TV |
| Cappuccino | 5.11× | Food & Beverages |
| Ryanair | 2.54× | Travel & Leisure |
| Espresso | 3.85× | Food & Beverages |
| Tour de France | 4.98× | Sports |
| Coffeehouses | 2.45× | Food & Beverages |
| Pets | 1.53× | Pets & Animals |
| Transfermarkt | 2.29× | Sports |
| Fressnapf | 2.81× | Shopping |
| Art exhibition | 2.91× | Arts & Culture |
| Starbucks | 2.87× | Food & Beverages |
| Do it yourself (DIY) | 1.63× | Home & Garden |
| Migros | 7.76× | Shopping |
| D&R | 6.63× | Technology & Electronics |
| Westdeutscher Rundfunk | 2.64× | Movies & TV |
| Local food | 2.38× | Food & Beverages |
| Felix Baumgartner | 3.25× | Sports |
| Arnold Schwarzenegger | 4.44× | Movies & TV |
| Vacations | 1.98× | Travel & Leisure |
| Alpine skiing | 2.32× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.63 |
| Sports Activity | POWER | 1.49 |
| Design Affinity | PREMIUM | 1.44 |
| Healthy Lifestyle | BALANCE | 1.37 |
| Urban Lifestyle | OPEN | 1.35 |
| Sustainability | BALANCE | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.0% |
| Japan | 9.3% |
| China | 7.6% |
See Coffee culture audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Coffee culture have in Germany?
Coffee culture has an estimated audience of 3,294,836 people in Germany, concentrated in Rheinland-Pfalz and Nordrhein-Westfalen.
What is the gender split and age of Coffee culture fans?
62.4% of Coffee culture fans are female, 37.6% are male, with an average age of 40.0 years.
Which brands do Coffee culture fans like most?
Coffee culture fans show strongest brand affinity for Tagesschau (2.81×), Cappuccino (5.11×), and Ryanair (2.54×) over the country average.
Where do Coffee culture fans live in Germany?
Coffee culture fans in Germany are most concentrated in Rheinland-Pfalz (reach 177,582), Nordrhein-Westfalen (reach 170,149), and Berlin (reach 111,731). These three regions account for the largest share of the active audience.
What other brands do Coffee culture fans also like?
Beyond Coffee culture itself, the audience over-indexes on Cappuccino (5.11×), Ryanair (2.54×), Espresso (3.85×), and Tour de France (4.98×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Coffee culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.