Rascasse Audience Intelligence

Coffee culture Audience in Germany

A data profile of the people who buy, follow and care about Coffee culture in Germany — modelled from more than twelve digital signal sources. Coffee culture has an estimated audience of 3,294,836 people in Germany.

#1158among Topic in Germany#92in Food & Beverages

The average Coffee culture fan in Germany is 40.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Cappuccino, Espresso, Tagesschau, with strongest over-indexing on Cappuccino (5.96× the country average).

Demographically, the Coffee culture audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Quality Awareness, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Coffee culture fan in Germany is more female, around 40.0 years old, with strong Quality Awareness tendencies and a notable affinity for Cappuccino.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Coffee culture profile in Germany.

Audience size
3.3M
in Germany
Gender
62.4%♀
37.6% male
Age
40.0
average years
Country rank
#1889
Topic in Germany
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Coffee culture fans

62.4% are female, 37.6% are male, average age 40.0.

Fig. 02

Gender split

62.4%
Female
37.6%
Male
Demographic split for Coffee culture audience in Germany
MetricValue
Female62.4%
Male37.6%
Average age40.0
Estimated audience size3,294,836
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Coffee culture audience in Germany
Age bracketShare%
16-1916%
20-2920%
30-3922%
40-4924%
50+18%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Coffee culture audience comes from Germany.

Worldwide audience distribution share by country for Coffee culture
CountryShare
United States17.0%
Japan9.3%
China7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Coffee culture audience in Germany is strongest.

Fig. 05

Top regions by affinity

Coffee culture fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~40K1.51×
02Saarland~50K1.22×
03Mecklenburg-Vorpommern~70K1.13×
04Thüringen~90K1.05×
05Sachsen-Anhalt~90K1.03×
06Rheinland-Pfalz~200K1.02×
07Brandenburg~100K0.99×
08Schleswig-Holstein~100K0.95×
09Hamburg~70K0.95×
10Sachsen~100K0.92×
11Berlin~100K0.92×
12Niedersachsen~300K0.87×
13Hessen~200K0.86×
14Baden-Württemberg~400K0.85×
15Bayern~400K0.84×
16Nordrhein-Westfalen~600K0.77×
Fig. 06

Affinity by region

Affinity by region — Coffee culture, Germany
0.77×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Coffee culture audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Coffee culture audience
#·InterestCategoryAffinity×
01Matt LeBlancMovies & TV10.10×
02Lisa KudrowMovies & TV8.78×
03Specialty coffeeFood & Beverages6.25×
04CappuccinoFood & Beverages5.96×
05EspressoFood & Beverages4.34×
06Non-alcoholic beverageFood & Beverages4.32×
07Show TVMovies & TV4.14×
08Meghan MarkleFashion & Accessoires4.05×
09CateringFood & Beverages3.30×
10StarbucksFood & Beverages3.18×
11Tour de FranceSports2.91×
12CoffeehousesFood & Beverages2.32×
13RyanairTravel & Leisure2.14×
14Müller (company)Food & Beverages2.07×
15DessertsFood & Beverages1.96×
16TagesschauMovies & TV1.76×
17House musicMusic & Radio1.74×
18HugendubelShopping1.72×
19TattoosFashion & Accessoires1.55×
20Netto Marken-DiscountShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Coffee culture audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Coffee culture audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.54×
Urban LifestyleOPEN1.41×
IndulgenceJOY1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Coffee culture audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.85×
DIY MentalityTHRILL0.94×
Career OrientationPOWER0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Coffee culture have in Germany?

Coffee culture has an estimated audience of 3,294,836 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Coffee culture fans?

62.4% of Coffee culture fans are female, 37.6% are male, with an average age of 40.0 years.

03

Which brands do Coffee culture fans like most?

Coffee culture fans show strongest brand affinity for Cappuccino (5.96×), Espresso (4.34×), and Tagesschau (1.76×) over the country average.

04

Where do Coffee culture fans live in Germany?

Coffee culture fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Coffee culture fans also like?

Beyond Coffee culture itself, the audience over-indexes on Espresso (4.34×), Tagesschau (1.76×), Müller (company) (2.07×), and Specialty coffee (6.25×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Coffee culture audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Coffee culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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