A data profile of the people who buy, follow and care about Coffee culture in Spain — modelled from more than twelve digital signal sources. Coffee culture has an estimated audience of 2,029,528 people in Spain.
Coffee culture has an estimated audience of 2,029,528 people in Spain. 59.1% are female, 40.9% are male, average age 42.5. Top brand affinities: Cappuccino, Espresso, Specialty coffee, Non-alcoholic beverage, Iced coffee.
Top brand affinities include Cappuccino, Espresso, Specialty coffee, with strongest over-indexing on Cappuccino (8.6× the country average).
Demographically, the Coffee culture audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
The typical Coffee culture fan in Spain is more female, around 42.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Cappuccino.
The key figures that characterise the Coffee culture profile in Spain.
59.1% are female, 40.9% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 42.5 |
| Estimated audience size | 2,029,528 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 31% | |
| 50+ | 20% |
of the worldwide Coffee culture audience comes from Spain.
| Country | Share |
|---|---|
| United States | 17.0% |
| Japan | 9.3% |
| China | 7.6% |
The strongest cross-interests of the Coffee culture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Specialty coffee | Food & Beverages | 8.63× | ||
| 02 | Cappuccino | Food & Beverages | 8.60× | ||
| 03 | Caffè Americano | Food & Beverages | 8.55× | ||
| 04 | Iced coffee | Food & Beverages | 8.12× | ||
| 05 | Non-alcoholic beverage | Food & Beverages | 6.41× | ||
| 06 | Espresso | Food & Beverages | 5.83× | ||
| 07 | Baking powder | Food & Beverages | 4.32× | ||
| 08 | Deportivo Alavés | Sports | 3.11× | ||
| 09 | Lunch | Food & Beverages | 2.64× | ||
| 10 | Political science | Business & Career | 2.55× | ||
| 11 | Genetics | Kids & Family | 2.35× | ||
| 12 | Take-out | Food & Beverages | 2.30× | ||
| 13 | Preventive healthcare | Health | 2.20× | ||
| 14 | Confectionery | Food & Beverages | 2.04× | ||
| 15 | Travel website | Travel & Leisure | 1.92× | ||
| 16 | Nonprofit organization | Politics & Society | 1.85× | ||
| 17 | Bookselling | Literature | 1.83× | ||
| 18 | Coffeehouses | Food & Beverages | 1.81× | ||
| 19 | Aldi | Shopping | 1.60× | ||
| 20 | Sevilla FC | Sports | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.72× | |
| Community Orientation | OPEN | 1.49× | |
| Individualism | JOY | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.86× | |
| Social Media Usage | JOY | 0.91× | |
| Creativity | OPEN | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Coffee culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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