A data profile of the people who buy, follow and care about Confectionery in Spain — modelled from more than twelve digital signal sources. Confectionery has an estimated audience of 4,197,161 people in Spain.
The average Confectionery fan in Spain is 43.1 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include Pastry, Cake, Chocolate cake, with strongest over-indexing on Pastry (3.57× the country average).
Demographically, the Confectionery audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Tradition, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Confectionery fan in Spain is more female, around 43.1 years old, with strong Tradition tendencies and a notable affinity for Pastry.
The key figures that characterise the Confectionery profile in Spain.
70.7% are female, 29.3% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 70.7% |
| Male | 29.3% |
| Average age | 43.1 |
| Estimated audience size | 4,197,161 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 26% |
of the worldwide Confectionery audience comes from Spain.
| Country | Share |
|---|---|
| United States | 13.3% |
| Japan | 11.5% |
| Brazil | 8.3% |
Where the Confectionery audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~1M | 1.29× | |
| 02 | La Rioja | ~30K | 1.18× | |
| 03 | Community of Madrid | ~800K | 1.07× | |
| 04 | Cantabria | ~50K | 1.03× | |
| 05 | Canary Islands | ~200K | 1.02× | |
| 06 | Navarre | ~50K | 1.02× | |
| 07 | Extremadura | ~90K | 1.01× | |
| 08 | Comunidad Valenciana | ~500K | 1.00× | |
| 09 | Region of Murcia | ~100K | 1.00× | |
| 10 | Balearic Islands | ~100K | 0.97× | |
| 11 | Principality of Asturias | ~100K | 0.97× | |
| 12 | Aragon | ~100K | 0.96× | |
| 13 | Castilla-La Mancha | ~200K | 0.94× | |
| 14 | Castile and León | ~200K | 0.93× | |
| 15 | Galicia | ~200K | 0.91× | |
| 16 | Basque Autonomous Country | ~100K | 0.91× | |
| 17 | Andalusia | ~700K | 0.87× |
The strongest cross-interests of the Confectionery audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chocolate cake | Food & Beverages | 6.20× | ||
| 02 | Cooking school | Food & Beverages | 6.14× | ||
| 03 | Cake decorating | Food & Beverages | 5.47× | ||
| 04 | Cookie | Food & Beverages | 5.19× | ||
| 05 | Cupcake | Food & Beverages | 5.04× | ||
| 06 | Sweetness | Food & Beverages | 4.43× | ||
| 07 | Flour | Food & Beverages | 3.89× | ||
| 08 | Bakery | Food & Beverages | 3.58× | ||
| 09 | Pastry | Food & Beverages | 3.57× | ||
| 10 | Cake | Food & Beverages | 3.54× | ||
| 11 | Parfois (fashion accessories) | Fashion & Accessoires | 3.13× | ||
| 12 | women'secret | Fashion & Accessoires | 3.12× | ||
| 13 | Oysho | Fashion & Accessoires | 3.02× | ||
| 14 | Primark | Shopping | 2.61× | ||
| 15 | Desserts | Food & Beverages | 2.47× | ||
| 16 | Culinary art | Arts & Culture | 2.34× | ||
| 17 | Woman | Kids & Family | 2.03× | ||
| 18 | Food and drink | Food & Beverages | 1.62× | ||
| 19 | Hobbies and activities | Sports | 1.57× | ||
| 20 | Food | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.75× | |
| Creativity | OPEN | 1.54× | |
| Convenience Orientation | PREMIUM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.45× | |
| Risk Appetite | THRILL | 0.73× | |
| Need for Security | CONSERVATISM | 0.74× |
Confectionery has an estimated audience of 4,197,161 people in Spain, concentrated in Catalonia and Community of Madrid.
70.7% of Confectionery fans are female, 29.3% are male, with an average age of 43.1 years.
Confectionery fans show strongest brand affinity for Pastry (3.57×), Cake (3.54×), and Chocolate cake (6.2×) over the country average.
Confectionery fans in Spain are most concentrated in Catalonia (reach ~1M), Community of Madrid (reach ~800K), and Andalusia (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Confectionery itself, the audience over-indexes on Cake (3.54×), Chocolate cake (6.2×), Food and drink (1.62×), and Parfois (fashion accessories) (3.13×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Confectionery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.