A data profile of the people who buy, follow and care about Flour in Spain — modelled from more than twelve digital signal sources. Flour has an estimated audience of 3,853,198 people in Spain.
Flour has an estimated audience of 3,853,198 people in Spain. 73.8% are female, 26.2% are male, average age 46.2. Top brand affinities: Pudding, Iberia (airline), WhatsApp, Confectionery, Aldi.
Top brand affinities include Pudding, Iberia (airline), WhatsApp, with strongest over-indexing on Pudding (11.62× the country average).
Demographically, the Flour audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
The typical Flour fan in Spain is more female, around 46.2 years old, with strong Community Orientation tendencies and a notable affinity for Pudding.
The key figures that characterise the Flour profile in Spain.
73.8% are female, 26.2% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 73.8% |
| Male | 26.2% |
| Average age | 46.2 |
| Estimated audience size | 3,853,198 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 13% | |
| 30-39 | 21% | |
| 40-49 | 28% | |
| 50+ | 33% |
of the worldwide Flour audience comes from Spain.
| Country | Share |
|---|---|
| United States | 22.8% |
| Italy | 7.6% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Flour audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pudding | Food & Beverages | 11.62× | ||
| 02 | Rayo Vallecano | Travel & Leisure | 4.36× | ||
| 03 | Confectionery | Food & Beverages | 3.89× | ||
| 04 | Bakery | Food & Beverages | 3.69× | ||
| 05 | Refrigerator | Home & Garden | 3.58× | ||
| 06 | Cupcake | Food & Beverages | 3.49× | ||
| 07 | Volunteering | Politics & Society | 3.06× | ||
| 08 | Breakfast | Food & Beverages | 3.00× | ||
| 09 | Brunch | Food & Beverages | 2.97× | ||
| 10 | Candy | Food & Beverages | 2.82× | ||
| 11 | Pastry | Food & Beverages | 2.79× | ||
| 12 | Dinner | Food & Beverages | 2.71× | ||
| 13 | Aldi | Shopping | 2.58× | ||
| 14 | Take-out | Food & Beverages | 2.42× | ||
| 15 | Internet & Social Media | 2.21× | |||
| 16 | IBEX 35 | Business & Career | 2.21× | ||
| 17 | Desserts | Food & Beverages | 2.10× | ||
| 18 | Iberia (airline) | Travel & Leisure | 2.07× | ||
| 19 | Caixabank | Business & Career | 1.99× | ||
| 20 | Kitchen | Home & Garden | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.62× | |
| Convenience Orientation | PREMIUM | 1.49× | |
| Travelling | THRILL | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.91× | |
| Social Media Usage | JOY | 1.00× | |
| Healthy Lifestyle | BALANCE | 1.02× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Flour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.