A data profile of the people who buy, follow and care about Bakery in Spain — modelled from more than twelve digital signal sources. Bakery has an estimated audience of 4,376,159 people in Spain.
The average Bakery fan in Spain is 44.8 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Pastry, Oven, Cupcake, with strongest over-indexing on Pastry (3.69× the country average).
Demographically, the Bakery audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Creativity, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Bakery fan in Spain is more female, around 44.8 years old, with strong Creativity tendencies and a notable affinity for Pastry.
The key figures that characterise the Bakery profile in Spain.
67.9% are female, 32.1% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 67.9% |
| Male | 32.1% |
| Average age | 44.8 |
| Estimated audience size | 4,376,159 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 32% |
of the worldwide Bakery audience comes from Spain.
| Country | Share |
|---|---|
| United States | 16.9% |
| Japan | 8.4% |
| China | 8.0% |
Where the Bakery audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~500K | 3.82× | |
| 02 | Catalonia | ~1.5M | 2.19× | |
| 03 | Canary Islands | ~500K | 2.07× | |
| 04 | Andalusia | ~1M | 1.41× | |
| 05 | Comunidad Valenciana | ~500K | 1.10× | |
| 06 | Basque Autonomous Country | ~200K | 0.98× | |
| 07 | Community of Madrid | ~700K | 0.94× | |
| 08 | Aragon | ~80K | 0.68× | |
| 09 | La Rioja | ~20K | 0.65× | |
| 10 | Cantabria | ~40K | 0.64× | |
| 11 | Galicia | ~100K | 0.55× | |
| 12 | Principality of Asturias | ~50K | 0.53× | |
| 13 | Navarre | ~30K | 0.52× | |
| 14 | Castile and León | ~90K | 0.45× | |
| 15 | Region of Murcia | ~70K | 0.45× | |
| 16 | Extremadura | ~40K | 0.41× | |
| 17 | Castilla-La Mancha | ~60K | 0.33× |
The strongest cross-interests of the Bakery audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cupcake | Food & Beverages | 4.83× | ||
| 02 | Oven | Home & Garden | 4.39× | ||
| 03 | Pastry | Food & Beverages | 3.69× | ||
| 04 | Flour | Food & Beverages | 3.69× | ||
| 05 | Baking | Food & Beverages | 3.10× | ||
| 06 | Confectionery | Food & Beverages | 2.67× | ||
| 07 | Italian cuisine | Food & Beverages | 2.40× | ||
| 08 | Desserts | Food & Beverages | 2.39× | ||
| 09 | Organic food | Food & Beverages | 2.24× | ||
| 10 | Cake | Food & Beverages | 2.22× | ||
| 11 | Culinary art | Arts & Culture | 2.02× | ||
| 12 | Chocolate | Food & Beverages | 2.02× | ||
| 13 | Kitchen | Home & Garden | 2.00× | ||
| 14 | Furniture | Home & Garden | 1.80× | ||
| 15 | Wine | Food & Beverages | 1.78× | ||
| 16 | Aldi | Shopping | 1.78× | ||
| 17 | Crafts | Home & Garden | 1.69× | ||
| 18 | Recipes | Food & Beverages | 1.63× | ||
| 19 | Boutiques | Fashion & Accessoires | 1.63× | ||
| 20 | House | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.60× | |
| Design Affinity | PREMIUM | 1.49× | |
| DIY Mentality | THRILL | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.70× | |
| Career Orientation | POWER | 0.81× | |
| Risk Appetite | THRILL | 0.93× |
Bakery has an estimated audience of 4,376,159 people in Spain, concentrated in Catalonia and Andalusia.
67.9% of Bakery fans are female, 32.1% are male, with an average age of 44.8 years.
Bakery fans show strongest brand affinity for Pastry (3.69×), Oven (4.39×), and Cupcake (4.83×) over the country average.
Bakery fans in Spain are most concentrated in Catalonia (reach ~1.5M), Andalusia (reach ~1M), and Community of Madrid (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Bakery itself, the audience over-indexes on Oven (4.39×), Cupcake (4.83×), Flour (3.69×), and Desserts (2.39×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Bakery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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