Pastry Audience in Spain
Pastry has an estimated audience of 7,360,277 people in Spain. 72.7% are female, 27.3% are male, average age 44.0. Top regions: Catalonia, Andalusia, Community of Madrid. Top brand affinities: Birthday cake, Flour, Cake decorating, Bakery, Desserts.
The average Pastry fan in Spain is 44.0 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Community of Madrid. Top brand affinities include Birthday cake, Flour, Cake decorating, with strongest over-indexing on Birthday cake (5.7× the country average). Demographically, the Pastry audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Creativity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Pastry fans
| Metric | Value |
|---|---|
| Female | 72.7% |
| Male | 27.3% |
| Average age | 44.0 |
| Estimated audience size | 7,360,277 |
Audience persona
The typical Pastry fan in Spain is more female, around 44.0 years old, with strong Creativity tendencies and a notable affinity for Birthday cake.
Pastry fans by region: top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | ~3M | 2.23× |
| Andalusia | ~2.5M | 1.57× |
| Community of Madrid | ~1.5M | 1.27× |
| Comunidad Valenciana | ~1M | 1.24× |
| Canary Islands | ~500K | 1.46× |
| Balearic Islands | ~500K | 2.24× |
| Basque Autonomous Country | ~300K | 1.12× |
| Galicia | ~300K | 0.78× |
| Castile and León | ~200K | 0.76× |
| Castilla-La Mancha | ~200K | 0.73× |
| Region of Murcia | ~200K | 0.79× |
| Aragon | ~200K | 0.78× |
| Principality of Asturias | ~200K | 0.87× |
| Extremadura | ~100K | 0.85× |
| Cantabria | ~80K | 0.86× |
| Navarre | ~80K | 0.85× |
| La Rioja | ~40K | 0.92× |
Top brand affinities of Pastry fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Birthday cake | 5.7× | Food & Beverages |
| Flour | 2.79× | Food & Beverages |
| Cake decorating | 3.52× | Food & Beverages |
| Bakery | 2.17× | Food & Beverages |
| Desserts | 1.58× | Food & Beverages |
| Cake | 1.76× | Food & Beverages |
| Confectionery | 2.03× | Food & Beverages |
| Baking | 2.04× | Food & Beverages |
| Sweetness | 2.15× | Food & Beverages |
| Cupcake | 2.28× | Food & Beverages |
| Oven | 1.98× | Home & Garden |
| Dough | 2.37× | Food & Beverages |
| Chocolate cake | 2.59× | Food & Beverages |
| Cookie | 2.08× | Food & Beverages |
| Sugar | 1.65× | Food & Beverages |
| Kiabi | 1.51× | Fashion & Accessoires |
| Chocolate brownie | 2.31× | Food & Beverages |
| Hot chocolate | 2.9× | Food & Beverages |
| Kitchen utensil | 1.77× | Home & Garden |
| Candy | 1.53× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.06 |
| DIY Mentality | THRILL | 1 |
| Extroversion | THRILL | 0.99 |
| Convenience Orientation | PREMIUM | 0.98 |
| Indulgence | JOY | 0.97 |
| Price Sensitivity | PREMIUM | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.0% |
| Italy | 7.7% |
| Japan | 6.7% |
See Pastry audiences in other countries
More Food & Beverages audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Pastry have in Spain?
Pastry has an estimated audience of 7,360,277 people in Spain, concentrated in Catalonia and Andalusia.
What is the gender split and age of Pastry fans?
72.7% of Pastry fans are female, 27.3% are male, with an average age of 44.0 years.
Which brands do Pastry fans like most?
Pastry fans show strongest brand affinity for Birthday cake (5.7×), Flour (2.79×), and Cake decorating (3.52×) over the country average.
Where do Pastry fans live in Spain?
Pastry fans in Spain are most concentrated in Catalonia (reach ~3M), Andalusia (reach ~2.5M), and Community of Madrid (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do Pastry fans also like?
Beyond Pastry itself, the audience over-indexes on Flour (2.79×), Cake decorating (3.52×), Bakery (2.17×), and Desserts (1.58×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Pastry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.