A data profile of the people who buy, follow and care about Pastry in Spain — modelled from more than twelve digital signal sources. Pastry has an estimated audience of 7,360,277 people in Spain.
The average Pastry fan in Spain is 44.0 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Birthday cake, Flour, Cake decorating, with strongest over-indexing on Birthday cake (5.7× the country average).
Demographically, the Pastry audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Creativity, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Pastry fan in Spain is more female, around 44.0 years old, with strong Creativity tendencies and a notable affinity for Birthday cake.
The key figures that characterise the Pastry profile in Spain.
72.7% are female, 27.3% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 72.7% |
| Male | 27.3% |
| Average age | 44.0 |
| Estimated audience size | 7,360,277 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 29% |
of the worldwide Pastry audience comes from Spain.
| Country | Share |
|---|---|
| United States | 14.0% |
| Italy | 7.7% |
| Japan | 6.7% |
Where the Pastry audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~500K | 2.24× | |
| 02 | Catalonia | ~3M | 2.23× | |
| 03 | Andalusia | ~2.5M | 1.57× | |
| 04 | Canary Islands | ~500K | 1.46× | |
| 05 | Community of Madrid | ~1.5M | 1.27× | |
| 06 | Comunidad Valenciana | ~1M | 1.24× | |
| 07 | Basque Autonomous Country | ~300K | 1.12× | |
| 08 | La Rioja | ~40K | 0.92× | |
| 09 | Principality of Asturias | ~200K | 0.87× | |
| 10 | Cantabria | ~80K | 0.86× | |
| 11 | Extremadura | ~100K | 0.85× | |
| 12 | Navarre | ~80K | 0.85× | |
| 13 | Region of Murcia | ~200K | 0.79× | |
| 14 | Galicia | ~300K | 0.78× | |
| 15 | Aragon | ~200K | 0.78× | |
| 16 | Castile and León | ~200K | 0.76× | |
| 17 | Castilla-La Mancha | ~200K | 0.73× |
The strongest cross-interests of the Pastry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Birthday cake | Food & Beverages | 5.70× | ||
| 02 | Cake decorating | Food & Beverages | 3.52× | ||
| 03 | Hot chocolate | Food & Beverages | 2.90× | ||
| 04 | Flour | Food & Beverages | 2.79× | ||
| 05 | Chocolate cake | Food & Beverages | 2.59× | ||
| 06 | Dough | Food & Beverages | 2.37× | ||
| 07 | Chocolate brownie | Food & Beverages | 2.31× | ||
| 08 | Cupcake | Food & Beverages | 2.28× | ||
| 09 | Bakery | Food & Beverages | 2.17× | ||
| 10 | Sweetness | Food & Beverages | 2.15× | ||
| 11 | Cookie | Food & Beverages | 2.08× | ||
| 12 | Baking | Food & Beverages | 2.04× | ||
| 13 | Confectionery | Food & Beverages | 2.03× | ||
| 14 | Oven | Home & Garden | 1.98× | ||
| 15 | Kitchen utensil | Home & Garden | 1.77× | ||
| 16 | Cake | Food & Beverages | 1.76× | ||
| 17 | Sugar | Food & Beverages | 1.65× | ||
| 18 | Desserts | Food & Beverages | 1.58× | ||
| 19 | Candy | Food & Beverages | 1.53× | ||
| 20 | Kiabi | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.06× | |
| DIY Mentality | THRILL | 1.00× | |
| Extroversion | THRILL | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.62× | |
| Risk Appetite | THRILL | 0.68× | |
| Career Orientation | POWER | 0.71× |
Pastry has an estimated audience of 7,360,277 people in Spain, concentrated in Catalonia and Andalusia.
72.7% of Pastry fans are female, 27.3% are male, with an average age of 44.0 years.
Pastry fans show strongest brand affinity for Birthday cake (5.7×), Flour (2.79×), and Cake decorating (3.52×) over the country average.
Pastry fans in Spain are most concentrated in Catalonia (reach ~3M), Andalusia (reach ~2.5M), and Community of Madrid (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Pastry itself, the audience over-indexes on Flour (2.79×), Cake decorating (3.52×), Bakery (2.17×), and Desserts (1.58×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Pastry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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