A data profile of the people who buy, follow and care about Kiabi in Spain — modelled from more than twelve digital signal sources. Kiabi has an estimated audience of 3,527,309 people in Spain.
Kiabi has an estimated audience of 3,527,309 people in Spain. 85.0% are female, 15.0% are male, average age 40.4. Top brand affinities: Primark, COS, Aldi, Discount stores, H&M.
Top brand affinities include Primark, COS, Aldi, with strongest over-indexing on Primark (3.18× the country average).
Demographically, the Kiabi audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
The typical Kiabi fan in Spain is more female, around 40.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Primark.
The key figures that characterise the Kiabi profile in Spain.
85.0% are female, 15.0% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 85.0% |
| Male | 15.0% |
| Average age | 40.4 |
| Estimated audience size | 3,527,309 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 20% | |
| 30-39 | 30% | |
| 40-49 | 25% | |
| 50+ | 14% |
The strongest cross-interests of the Kiabi audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fenerbahçe S.K. | Sports | 13.00× | ||
| 02 | Philipp Plein | Fashion & Accessoires | 12.56× | ||
| 03 | COS | Shopping | 7.48× | ||
| 04 | Dailymotion | Movies & TV | 6.17× | ||
| 05 | SD Eibar | Sports | 4.36× | ||
| 06 | JYSK | Home & Garden | 3.32× | ||
| 07 | Hypermarket | Shopping | 3.27× | ||
| 08 | Child care | Kids & Family | 3.27× | ||
| 09 | Primark | Shopping | 3.18× | ||
| 10 | H&M | Shopping | 3.08× | ||
| 11 | Brico Dépôt | Shopping | 3.05× | ||
| 12 | Aldi | Shopping | 2.99× | ||
| 13 | Discount stores | Shopping | 2.62× | ||
| 14 | Real property | Home & Garden | 2.60× | ||
| 15 | Genetics | Kids & Family | 2.58× | ||
| 16 | Domino's Pizza | Food & Beverages | 2.51× | ||
| 17 | IKEA | Home & Garden | 2.47× | ||
| 18 | McDonald's | Food & Beverages | 2.27× | ||
| 19 | Shopping malls | Shopping | 1.91× | ||
| 20 | Furniture | Home & Garden | 1.77× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.75× | |
| Quality Awareness | PREMIUM | 1.64× | |
| Family Orientation | CONSERVATISM | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.59× | |
| Career Orientation | POWER | 0.79× | |
| Risk Appetite | THRILL | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Kiabi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.