A data profile of the people who buy, follow and care about BBVA in Spain — modelled from more than twelve digital signal sources. BBVA has an estimated audience of 31,403,817 people in Spain.
BBVA has an estimated audience of 31,403,817 people in Spain. 45.3% are female, 54.7% are male, average age 46.3. Top brand affinities: Bankinter, Caixabank, Commerzbank, Banco Sabadell, Moovit.
Top brand affinities include Bankinter, Caixabank, Commerzbank, with strongest over-indexing on Bankinter (30.29× the country average).
Demographically, the BBVA audience skews balanced with an average age of 46.3, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
The typical BBVA fan in Spain is balanced, around 46.3 years old, with strong Career Orientation tendencies and a notable affinity for Bankinter.
The key figures that characterise the BBVA profile in Spain.
45.3% are female, 54.7% are male, average age 46.3.
| Metric | Value |
|---|---|
| Female | 45.3% |
| Male | 54.7% |
| Average age | 46.3 |
| Estimated audience size | 31,403,817 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 39% |
of the worldwide BBVA audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 43.4% |
| Mexico | 17.6% |
| Argentina | 12.8% |
The strongest cross-interests of the BBVA audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Commerzbank | Business & Career | 105.26× | ||
| 02 | Moovit | Technology & Electronics | 45.66× | ||
| 03 | Bankinter | Business & Career | 30.29× | ||
| 04 | Goldman Sachs | Business & Career | 24.88× | ||
| 05 | BNP Paribas | Business & Career | 19.20× | ||
| 06 | Santander Group | Business & Career | 16.51× | ||
| 07 | Caixabank | Business & Career | 13.38× | ||
| 08 | Savings bank | Business & Career | 12.84× | ||
| 09 | Accenture | Business & Career | 11.84× | ||
| 10 | Bankia | Business & Career | 9.99× | ||
| 11 | Day trading | Business & Career | 7.01× | ||
| 12 | Cillian Murphy | Movies & TV | 6.98× | ||
| 13 | Online banking | Business & Career | 5.78× | ||
| 14 | Public transport | Cars & Mobility | 5.68× | ||
| 15 | Retail banking | Business & Career | 5.25× | ||
| 16 | Banco Sabadell | Business & Career | 5.03× | ||
| 17 | IBEX 35 | Business & Career | 4.26× | ||
| 18 | Sustainable energy | Home & Garden | 4.16× | ||
| 19 | Innovation | Business & Career | 2.83× | ||
| 20 | Banking | Business & Career | 2.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 5.68× | |
| Risk Appetite | THRILL | 1.93× | |
| Sustainability | BALANCE | 1.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.84× | |
| DIY Mentality | THRILL | 0.86× | |
| Luxury Orientation | PREMIUM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for BBVA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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