BBVA Target Market in Spain
BBVA has an estimated audience of 31,121,875 people in Spain. 45.3% are female, 54.7% are male, average age 46.3. Top brand affinities: Bankinter, Caixabank, Commerzbank, Moovit, Banco Sabadell.
Top brand affinities include Bankinter, Caixabank, Commerzbank, with strongest over-indexing on Bankinter (30.29× the country average). Demographically, the BBVA audience skews balanced with an average age of 46.3, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
Category: Business & Career · Type: Brand · Subtype: Bank
Customer demographics of BBVA
| Metric | Value |
|---|---|
| Female | 45.3% |
| Male | 54.7% |
| Average age | 46.3 |
| Estimated audience size | 31,121,875 |
Audience persona
The typical BBVA fan in Spain is balanced, around 46.3 years old, with strong Career Orientation tendencies and a notable affinity for Bankinter.
Top brand affinities of the BBVA audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bankinter | 30.29× | Business & Career |
| Caixabank | 13.38× | Business & Career |
| Commerzbank | 105.26× | Business & Career |
| Moovit | 45.66× | Technology & Electronics |
| Banco Sabadell | 5.03× | Business & Career |
| IBEX 35 | 4.26× | Business & Career |
| Santander Group | 16.51× | Business & Career |
| Public transport | 5.68× | Cars & Mobility |
| Goldman Sachs | 24.88× | Business & Career |
| 3.5× | Internet & Social Media | |
| Online banking | 5.78× | Business & Career |
| Bankia | 9.99× | Business & Career |
| BNP Paribas | 19.2× | Business & Career |
| Sustainable energy | 4.16× | Home & Garden |
| Day trading | 7.01× | Business & Career |
| Savings bank | 12.84× | Business & Career |
| Accenture | 11.84× | Business & Career |
| Innovation | 2.83× | Business & Career |
| Banking | 2.54× | Business & Career |
| Cillian Murphy | 6.98× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 5.68 |
| Risk Appetite | THRILL | 1.93 |
| Sustainability | BALANCE | 1.9 |
| Need for Security | CONSERVATISM | 1.75 |
| Patriotism | CONSERVATISM | 1.59 |
| Quality Awareness | PREMIUM | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 44.1% |
| Mexico | 17.4% |
| Argentina | 12.5% |
See BBVA audiences in other countries
More Bank audiences in Spain
- Bankinter (8,649,034)
- Caixabank (8,513,946)
- Banco Sabadell (8,212,660)
- Asia Commercial Bank (3,157,876)
- Deutsche Bank (769,738)
How to read this data
Audience size is the estimated number of people in Spain who actively search for BBVA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.